Roem.ru

Main article: Media about IT and a telecom (the market of Russia)

Concept of a resource

According to the concept it is similar to digg.com — users can add news, references and to discuss them. By creators of the website roem.ru it is positioned as the website c2b (customer-to-business Russian from people to the companies) designed to occupy this earlier being empty niche — the place where it is possible to write the open letter ("card") of the company, to ask inconvenient questions, to tell what happens in the company (to write "insider"). In discussion of each news subject the place for expressions of official representatives of the companies and experts in a subject is allocated.

History

2018: Consolidation with Firrma.ru under the leadership of Yu. Sinodov

At the end of April, 2018 the Roem and Firrma editions integrated under the leadership of the new manager Yury Sinodov.

As a result of merge of two editions Roem and Firrma the team of the last was dismissed. The editor-in-chief of Firrma Daniil Plenin who fulfilled the duties on this post within a year was forced to leave the edition. Together with it edition was left by some more people from the Firrma group.

It is supposed that in May the neogenic edition will continue work already with a new command. Yury Sinodov whose tasks will include further development of the project, problem solving financing, etc. is appointed the head of media.

On the Facebook page the ex-editor-in-chief of the Firrma edition published a post in which explains the reasons and details of the events and also notes that the decision on merge is wrong and it is not rational. Further Daniil Plenin is not going to leave the sphere of the IT industry^[1].

2015: Anastasia Shmatkova is a new editor-in-chief

In July, 2015 it became known that Yury Sinodov resigns from the post of the Chief Editor of Roem.ru, remains in edition as the publisher.

Since July 1 Sinodov works in Travel.ru which in the summer of 2013 was redeemed by Oktogo company of Marina Kolesnik. Its area of responsibility will include just integration of Oktogo and Travel.ru.

Anastasia Shmatkova became the new editor-in-chief of Roem.ru. Yury Sinodov so explained shift:

"I have such volume of work now out of Roem.ru (in the winter-spring there was RBC, now I work in Travel.ru) that it is dishonest to combine it with the editor-in-chief post in relation to Nastya who actually and executes these duties of the editor-in-chief".

2014

Roem.ru receives fruits of growth of audience

Yury Sinodov (April, 2016):

With growth of traffic in the 2014th year we could breathe freely, the audience of both "normal" people, and the persons making decisions (many times) considerably grew up, could get to a niche where there is enough money for life. A bit later, in the 2015th, Vc.ru received from Leviyev the domain VC which was not opechatochny option of VK as all life was, and Venture Capital, decided to become the serious business edition lighting the different industries of business (though still and with IT in a priority). And Roem.ru as was the edition intra-branch, so and remained it.

Start of paid posts

At the beginning of 2014 on roem.ru there were paid posts which are written in the basic by experts from the IT industry. They are published on the website of a resource and in community Roem.ru on social network "VKontakte" with the advertizing disclaimer. Such post on the website costs about 15 — 20 thousand rubles, in VKontakte — 3 thousand rub^[2].

Customers come directly (in this case the social network does not receive the commission) or through "The exchange of posts VKontakte (the network gets 45% of payment). "As a result we earned more, than for the same period a year ago" — the Chief Editor of Roem.ru Yury Sinodov claims. Nevertheless this resource does not get a profit, and revenue makes all "several hundred thousands of rubles a month".

2013: Durov pumps up traffic of Roem.ru

In April, 2016 Yury Sinodov told about that as Pavel Durov helped to increase traffic of Roem.ru:

At the end of the 2013th year there were several important things: Vc.ru published several notes, not really neutral for Pavel Durov, - then the sharp management and joint-stock conflict developed in the companies, to Durov it was important.

Durov started Telegram on which all edition Roem.ru quickly sat down, but which had no client for a desktop. We held a competition on its creation (on Royem at that moment real hell happened with money: for example in December to distribute to employees of salary, me it was necessary to sell quickly within several days the car with huge discount, was not to get other money around new year).

Andrey Zagoruyko ("Zuckerberg will call") did a fantastic stupid thing, having directly told in personal correspondence with Durov that to one of articles in which Durov was a newsmaker, there are wishes of shareholders of the Vc.ru edition according to formulations as what is told by Durov, infringes on their interests. Durov from this drew the conclusions: shareholders of Vc.ru can drive content of the edition. Tsyplukhin tried to convince Durov that it is the paranoia caused by my eggings on, but did not achieve success in it: first, I communicated with Durov very seldom and only on news where there were though some chances to receive from him comments. Secondly, too seldom people in jackets like the partner of UCP fund Yury Kachuro (never) gave Vc.ru of an interview, their sudden emergence in the edition which shareholder was a Leviyev too unnaturally looked.

As a result, on November 22nd the 2013th year, after the media action of Tinkov in Angleterre, we with Pavel Durov and Georgy Lobushkin sat in "Mamalyga" at a vegetarian dinner where we discussed both Telegram, and VK, and all events. Durov set to Lobushkin the question which was rather important for us in the 2014th year:

"And what, we have no Roem.ru in the list of the recommended communities?".

We appeared there soon. Without having changed not a jot style of what we wrote, we began to receive subscribers with some space speed.

When VKontakte heats you traffic and when on you Durov is signed, it looks approximately so (number of subscribers in the Roem.ru group in VKontakte social network):

A half of traffic (from Durov), is his fenbo that is not really interesting, and here recommendations attract only those who in principle are interested in your content, but did not know about your existence.

The most remarkable in it, once again I will note — absolutely not very well that you write. That we wrote to the 2013th that we wrote in the 2014-2015th, the same Roem.ru writes also in the 2016th. Number of subscribers here it is exclusive function of whether advance you in VKontakte or not. Respectively, if someone from Smmshchikov is proud of a large number of subscribers in VK - look whether his wards are not in the recommended communities. If is - you can divide its achievements on "many".

2012

Sinodov passes from the editor-in-chief position to the managing director's post

In February of the 2012th year the founder of a resource and its first Chief Editor Yury Sinodov became the managing director of the project. His ex-spouse Lyudmila Kudryavtseva became the Chief Editor. On the page on Facebook he designated the new position as "development director".

Leviyev unsuccessfully tries to redeem the Sinodov's share in Royem LLC

In April, 2016 Yury Sinodov told the details of negotiations with Lev Leviyev:

At the end of the 2011th - the beginning of the 2012th year Lev Leviyev, during that time the co-owner of VKontakte, about whether I can sell the packet in Royem LLC carried on a conversation with me. Offered about 10 million rubles.

At the same time he did not demand that I continued to work at the project. For a role of the editor-in-chief as I learned then, the person was already looked for, offers became to one person, famous in IT journalism. (In 2016 he is better known in IT public relations).

At other shareholders of Royem on such offers it was right "the first night", they were negative to a situation. Nobody understood that Leviyev wants from the project and that he wants to do on it. To me made a counterproposal which suited me, Roy Leviyev of the went the own way, and.

"Zuckerberg will call" at that time existed, generally in the form of group in Facebook, Andrey Zagoruyko (Sasha Peganov) had some conceptual relations with Igor Matsanyuk, sat at it at office, attendance in comparison with Roem.ru it had time in ten less, but the project was cheerful and discussed in "tusovochka". The obvious candidate on "talks" and, maybe, to purchase.

Also talked to it. In March-May of the 2012th, judging by content of Vc.ru concerning VKontakte, agreements with Andrey Zagoruyko were reached, in June the Sotsialny silikon LLC company where at first founders were was organized:

• Andrey Zagoruyko (40%)
• Cyprus offshore of Leviyev (30%)
• Alexander Veremeev (30%) is a non-public personality whom Nikita Likhachyov called the designer. Still this designer was a gender in TJournal. Durov suggested later that Vlad Tsyplukhin has a share in "Zuckerberg will call", it is possible that Veremeev was Vlad's representative.

(For 2016 everything is written on the Cyprus offshore — Zagoruyko left the project)

Differences in lifestyle of Silikonrus and Royem were by the end of the year outlined. If we lived from a pay to a pay, then Silikonrus could pivotitsya on three times in a year without risk of loss of audience, employ (together with TJ with which they then were separately) a strong tekhdir, to do (and, the main thing, to support) mobile application, to post in social network anything without risk of loss of audience.

We recognized that people who understand that occurs in IT industry a little if they decide to read two editions, but not one then we will not strongly suffer and if the audience of the CPU grows further at the same rates, then we enough will be able to be untied with them in positioning soon. Nobody compares Roem.ru to Habrahabr, for example. Perhaps, so as a result it would also happen.

2011: Information on founders

According to the USRLE (2011), behind the website there are three companies: Royem LLC (founders Sinodov, Ashmanov, Basov), Royem. RU LLC (founders Ashmanov, Sinodov), Фактус.ру LLC (founders of Ashmanov i partnery Ltd, Klimenko, Ashmanov, Sinodov).

2007: Start of the website

The website was started at the end of 2007. Prior to work on the website Yury Sinodov was the deputy chief editor of the Webplanet edition. According to him, spent about 1 million rubles for start, and since then (for August, 2014) edition did not take from investors of money.

Awards

At tender POTOP-2008 the website took the second place in the Opening of Year nomination, and its founder and the permanent Chief Editor — Yury Sinodov — is recognized by the journalist and the editor of year.

Notes