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2017/07/27 13:11:29

Internet search in Russia

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Internet Search

2017: Yandex responded to FAS claims to the slogan "Search No. 1 in Russia "

Yandex does not see a violation of antitrust laws in the use of the slogan "Search No. 1 in Russia," which has been posted on the main page of the Yandex.ru portal since July 26, a company representative told RBC. According to him, the company will "refrain from commenting" on reports of possible claims by the Federal Antimonopoly Service (FAS[1]."

On July 26, 2017, a representative of the FAS told the Moscow agency that the agency was considering applying "antitrust measures" to Yandex, since the new slogan "may indicate signs of violation of antitrust laws."

The current legislation in Russia contains a ban on "unfair competition by incorrect comparison," including a description of their goods and services using epithets like "best" or "number 1," except when specific characteristics are indicated at the same time for which the comparison is made. At the same time, primacy or uniqueness should have "objective confirmation."

The representative of Yandex explained to RBC that the new slogan has such confirmation and is based on data from all authoritative metrics of search shares (Liveinterne, Comscore, etc.), the indicators of which confirm that Yandex really searches No. 1 in Russia. In particular, according to the interlocutor of RBC, in June 2017, the search share of Yandex amounted to 51.3%.

As a result, Yandex added a footnote to the new slogan "Search No. 1 in Russia" on the main page of the service. Now the signature at the bottom of the main part of the page is specified: by the number of visits to sites from search results. LiveInternet, June 2017.

2012: The number of search queries in Russia is growing avalanche

The number of search queries in Russia from August 2010 to August 2012 almost doubled.

The dominant search engine for August 2012 remained Yandex.

2009: Yandex and Google extrude Rambler

For a year and a half - from February 2008 to August 2009 - the leading search engines of the runet strengthened their positions, and the lagging ones were even more behind. This follows from the data of the research company comScore. The most popular runet search engine - Yandex in February 2008 processed 47.4% of search queries from Russia, and in August 2009 - already 54.5%. Google's share in the same period increased from 31.2% to 34.5%. But Rambler slid from 3rd to 4th place (9.7% and 1.9% of requests, respectively).

According to Liveinterne (first indicator) and comScore - (second indicator) in August 2009.

According to comScore, in August 2009, 63.4% of Russian users over 15 years old took advantage of the Internet search - 21.5 million people. According to Zaretka, runet visitors are more intense in looking for information in Yandex: on average, a user makes 19.6 requests per month. Search from Google is used 13 times a month, Mail.ru - 7.4 times, Rambler - 5.9 times.

These comScore relate only to requests from Russian users. The data is comScore different from the statistics service Liveinternet.ru. Zaretki explains that comScore measures the number of search queries that are set by 20,000 Russian users who have installed a special program on computers - the measurement panel comScore; then their behavior is extrapolated to the total number of runet users over 15 years old. And Liveinterne measures the number of transitions from search engines by more than 1 million Russian sites on which meters are located, says Liveinterne co-owner German Klimenko.

Data for February 2009 on search engines in Russia

2008

Data for February 2008 on search engines in Russia

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