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2019/02/15 19:22:54

Notebooks (world market)




Growth of world deliveries of notebooks

The TrendForce analytical company predicts growth of world deliveries of notebooks at the end of 2017. According to the forecast of experts published on November 15 the annual volume of shipments of portable computers will increase by 0.7% in comparison with the 2016th and will reach 162.4 million pieces. At the same time in 2016 the market was in decline.

The market of notebooks returns to plus

Commenting on assessment, the specialist of TrendForce in the market of portable computers Kou-Han Tseng noted that return to positive dynamics in 2017 — in many respects a merit of leaders of the PC industry of HP and Lenovo who in the second half of the year surely increase deliveries. Besides, from the first half in the market revival of demand was observed, and confirmation to that is the third quarter. In TrendForce counted that in July-September of the 2017th came about 42.7 million notebooks to global market, is nearly 7% more, than in the previous quarter. Moreover, in comparison with digits of annual prescription of shipment increased by 0.9% that exceeded expectations of analysts.

Alignment of forces among the largest producers of notebooks, data of TrendForce for the second and third quarters 2017

It is expected that HP will reach the planned annual volume of shipments of notebooks to 40 million units and will reserve a rank of the world's largest producer of portable PCs.

Lenovo is recovered after recession in the first half of the 2017th and tries to catch up with HP, but at the end of year after all will be inferior to the American competitor.

Dell, most likely, will remain the third largest brand in the market of laptops, and fight for the fourth and fifth places will be unrolled between Apple, ASUS and Acer.

Seeing the growing popularity of compact game notebooks, Taiwanese companies of ASUS and Acer will continue to work at this direction. Believe in TrendForce that the emphasis on a gaming segment and recovery of demand in Europe will promote growth of deliveries of the laptops ASUS and Acer by 6.5% and 0.2% in a final quarter of 2017.[1]

Overestimate of the accumulators of notebooks given about a resource

In April, 2017 it became known that producers of notebooks seriously overestimate data on a resource of accumulators of the devices.

Which portal?, specializing in reviews and the recommendations of experts in different subjects, including hardware and the software, in techeniye2016 years tested laptops. Experts considered nearly seven tens notebooks among which there were different models of Acer (8 devices), Apple (3), ASUS (8), Dell (10), HP Inc. (12), Lenovo (20), Toshiba (6).

Within check of the device there passed two types of tests, each of which repeated three times. The first test consisted in watching movies on the notebook before complete exhaustion of battery power, and the second — in web surfing using WiFi-connection, also to complete discharge of the accumulator.

Notebook of Lenovo

Specialists displayed the received results in the form of infographics on which it is visually visible that all brands, except for one, revaluated the average employment duration of the notebooks in a standalone mode.

The laptops Apple MacBook became the only exception — their accumulators held on longer, than the producer stated. Results of testing of devices of other vendors were much lower than the stated indicators.

The most optimistic producers of notebooks overestimate validity period of accumulators by 50% and more therefore you should recharge the notebook twice more often than you calculated — the observer of Which commented? Jack Turner.

Users complain for a long time that operating time of batteries in notebooks disperses from the indicators promised by producers. The held testing showed, this discrepancy is how big.

As for vendors, they stated that results of the edition differ from their estimates as different methods of testing were used.[2]

2015: HP - No. 1, Apple was outstripped by Asus

On February 15, 2016 analysts of TrendForce published results of a research of the world market of notebooks. In group of leaders there was only one change — Apple came to the fourth place, despite strong growth of business of ASUS.

According to data of experts, in 2015 global deliveries of portable computers decreased by 6.3% of rather previous year and made 164.4 million pieces. This recession is in many respects connected with devaluation of world currencies which negatively affected sales in Europe and the developing regions, such as Latin America.

The world market of notebooks fell because of currency problems

Besides, the fact that the market was in waiting of the new Windows 10 operating system and the Intel processors Skylake therefore a part of consumers and the companies postponed purchases of new PCs affected.

The list of the largest producers of laptops at the end of 2015 looks as follows:

  • 1. HP. The company reduced deliveries of notebooks in 2015 a little, however thanks to strong sales with the USA it saved a palm with a market share in the amount of 20.5%.

  • 2. Lenovo. The Chinese vendor reduced lag from the leader, having increased shipments of notebooks for 6.9%, and a share — to 19.9% that was promoted by activity of Lenovo in the European market.

  • 3. Dell. The third place of this company is in many respects caused by successful sales of its chromebooks in North America. At the expense of these devices of Dell could increase release of mobile computers by 4.3% and receive control over 13.7% of the world market.

  • 4. Apple. The American corporation took the fourth place in the rating of the largest world suppliers of notebooks in 2015 thanks to an entry of new models and strong demand in the USA. A market share of Apple — 10.34%.

  • 5. ASUS. The Taiwan brand conceded to Apple slightly, having recorded a share in 10.31% in global market of notebooks. In the fourth quarter 2015 of delivery of these products at ASUS jumped by 70%, but it did not save the company from falling on the fifth place.

  • 6. Acer. In 2015 this vendor reduced release of notebooks by 16.6% in comparison with the 2014th because of strong competition in many markets of presence. For example, in Europe it is difficult to Acer to resist to Lenovo, and in the USA not easy to sell chromebooks because of active fight against HP and Dell. In an asset of Acer 8.9% of world sales of notebooks in 2015 appear.[3]

In Russia

2018: Sales growth to natural persons for 21% in money and 9% in pieces

"M.VideoEldorado The - group, the Russian the retail company on trade in electronics and home appliances, shared on February 11, 2019 with TAdviser results of development retail (without B2B) the market of notebooks for 2018. The category increased by 9% in pieces and 21% in terms of money to 2.8 million pieces and 97 billion rubles, these are the highest rates of growth in sales of notebooks in Russia, since 2012, declared in the company.

According to experts, the high interest of the Russian buyers in notebooks in 2018 is connected with pent-up demand and shift of attention of buyers towards more powerful traditional notebooks, ultrabooks and gaming models which meet all necessary functional requirements. As a result the market showed two-place growth in money and increase in the average price by 12% to 34,500 rubles. Grew in the M of Video Eldorado group of sale of mobile computers quicker than the market: positive dynamics was 16% in pieces and 27% in money.

Dynamics of the market of notebooks for 2012 - 2018.
The market of notebooks in piece expression approached indicators of 2015, in money exceeded indicators of three-year prescription for 20%. Time for change of the equipment purchased five-six years ago came: buyers pass to more productive universal notebooks which will be suitable for a geyming, work and study at the same time. Growth of the average price is explained, first of all, by the fact that buyers are ready to invest in the good equipment. With it they are helped by programs of payment by installments — the Head of Department noted House office in "M. of Video Eldorado" Alexey Pomozov.

According to group, Internet sales remain one of the main drivers of the market. Russians for 20% in kind and 37% in monetary began a thicket to purchase notebooks on the Internet, and growth of the average price was 14% in comparison with 2017 and 39 thousand rubles are leveled. The share in pieces reached 29% and 32% in money, thus, practically every third notebook was sold on the Internet. The most noticeable dynamics was shown by the standard notebooks and ultrabooks growing at the level of rates of the online market in general. M.Video and Eldorado of Internet sale had still a greater influence and showed year-on-year a gain of 54% in money and 36% in pieces.

At the end of 2018 models from 10.3 to 15 inches which will be suitable for use of the house and on a trip bought in pieces on a third more often. The cumulative share of mobile computers with these diagonals reached 20% in pieces and a quarter of the market in money. At the same time about 70% of category are the share of devices of 15-15.7 inches. Demand for big diagonals continues to decrease.

Among price segments positive dynamics in "M." recorded Video Eldorado only at models worth from 40 thousand rubles. Growth was more than 50%, and the share of upper price ranges approaches a half of the market. The popularity of family powerful became a consequence of development of qualitative demand for ultrabooks, geymingovy machines and more expensive traditional notebooks processors Intel. Core I7 and Core i5 processors in total occupied about 50% of the market in money and more than a quarter in pieces. In the second half of 2018 the company presented faster chips of the 8th generation. About 70% of the notebooks purchased by Russians in 2018 were equipped hard drive on 500 GB or 1TB. About 90% of notebooks against 78% are supplied with RAM from 4 to 8 GB the previous year.

In number of five most popular brands at the end of year there were Lenovo, Acer, HP, Asus and Apple. Cumulative sales of brands reached 87% in pieces and 88% in money. Lenovo held leadership in pieces, and Asus — in money. At the same time Apple for the first time in pieces was included into the five, having displaced Dell, specified in the M of Video Eldorado group. Demand for notebooks of Apple increased more than twice due to demand for new products, and the most sold by notebooks of year there were models of 2017 — MacBook Air 13 (MQD32) and MacBook Pro (MPXR2/MPXQ2).

Comparison of the most popular models of notebooks for 2017 and 2018


The first growth in 5 years

In 2017 sales of notebooks in Russia made 2.54 million pieces for the amount of 79.9 billion rubles. Indicators were measured in the 2016th by 2.45 million units and 76.7 billion rubles respectively, data of Euroset to which Kommersant refers demonstrate.

It is noted that the Russian market of portable computers showed growth for the first time in five years. Also the average price of the device — increased by 1% to 31.5 thousand rubles. Value increase of analytics of IDC was connected with need of producers to compensate the growing expenses on components and market shift towards more expensive models.

The Russian market of notebooks grew for the first time in 5 years

One of drivers of growth of the Russian market of laptops in Euroset consider so-called media beeches — devices for online surfing, watching movies and photos. Their share at the end of 2017 made 4% against less than 1% the previous year.

M.Video points out the growing demand for budget products (cost about 20 thousand rubles), notebooks with big screens and gaming models. Sales of the last in 2017 jumped up more than twice.

Svyaznoy says that sales of notebooks go to the Russian Federation at the expense of programs of the payment by installments/credit and users for whom there was not enough power of the tablet computer up.

In general improvement of a situation is connected with a gradual economic recovery and a financial situation that is promoted by the current prices on oil, the senior analyst of IDC Russia Natalya Vinogradova believes. At the same time the market of notebooks grows from very low base — in 2017 it was all the same three times less than volumes of 2012 in kind, she notes.

According to Euroset, the companies Lenovo ASUS HP Inc., Acer and Dell which joint share made about 80% became leaders of the Russian market of notebooks in 2017. In a segment of media beeches Prestigio Irbis the selling more than 60% of all devices dominate and.[4]

Russians prefer notebooks to tablets and desktop PCs

Joint survey of Ipsos[5] and Microsoft was estimated by behavior and habits of buyers in relation to four groups of devices: to notebooks, desktop PCs, tablets and game consoles. More than 1000 residents of Russia aged from 18 up to 65 years participated in poll.

According to a research, 84% of respondents from Russia use the notebook, at the same time the desktop PC and the tablet – more than 70%. Only 22% of respondents have a game console. At the same time, analysts of IPSOS point to a trend on a vymeshcheniye in Russia of stationary devices portable in the near future: most of respondents are going to purchase the tablet or the notebook within a year (on 73% respectively).

The research also revealed that influences making decision on purchase. So, for the Russian buyers technical characteristics (95%), reputation of a manufacturing brand (77%) and also recommendations and responses of acquaintances (74%) are decisive factor. At the same time practically all respondents (94%) called the reason of acquisition of the new device breakdown of the old equipment, and 77% make purchase with the purpose to replace outdate devices on new and more functional.

Шаблон:Subject Computers