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2020/05/21 16:44:37

Online education (market of Russia)

Online education, despite the relative youth, is complex structure which includes the various directions. The directory of solutions, developers, integrators and projects of the systems of distance learning (Learning Management System) is available here.

Content

Main article: Education in Russia

Segments of B2C and B2B

B2C-segment:

  • MOOCs segment, the mass open online courses with interactive participation intended for an unlimited number of listeners;
  • videos, including in YouTube, social networks, etc.;
  • Skype training;
  • mobile applications

B2B-segment:

  • corporate MOOCs are intended for training or advanced training of employees;
  • individual educational solutions.

2020

Putin: "That remote education will force out internal I consider all rumors as provocation"

The president Russia Vladimir Putin in the mode video conferencings told about a situation in a system educations in propagation conditions of a new koronavirusny infection at the corresponding meeting on May 21, 2020. The head states said that he considers outright provocation all rumors and throws about complete replacement and replacement by remote education internal and closing of traditional schools and universities.

«
"Digit", telecommunications open great opportunities, you well know all this. But, of course, they will not replace real-life communication of the teacher and the pupil, creative, command, friendly environment of schools, university, college, - Vladimir Putin explained.
»

Besides, the president is convinced that the education system not only learns, but also brings up, the personality in many respects creates, gives values and traditions on which our society is founded.

"Digit", telecommunications, according to Vladimir Putin, open great opportunities, however they will not replace real-life communication of the teacher and the pupil, creative, command, friendly environment of schools, university, college. (the photo is s0.rbk.ru)
«
Spoke about it in the message of the current year, including, made then the decision on special federal surcharges in 5 thousand rubles a month for class teachers on whom the separate liability for education, for work with children lies. Such measure will begin to work since the beginning of new academic year. Would also like to tell that sent to the State Duma of the amendment in the law "About Education". Their sense – to strengthen, accent an educational component of a domestic educational system, - Vladimir Putin paid attention.
»

Designated and the president suggested to discuss "many other system issues" at the meeting of the State Council which is coming in the fall devoted to issues of education in detail. Besides, Vladimir Putin told about how in the conditions of urgent measures for fight against epidemic of a coronavirus of school, colleges, universities functioned in the remote mode.

«
It was the difficult solution, but is convinced, absolutely correct. We proceeded as already spoke not once, from the main thing – it is necessary to protect life, health, in this case – children, youth, teachers and teachers. Well I understand that to learn and study in such extraordinary conditions it was difficult, - Vladimir Putin noted.
»

According to him, load of teachers seriously grew, it was necessary to master quickly new technologies, to fix the equipment, otherwise to prepare also for lessons.

The head of state also paid attention to the difficulties which were available at the organization of distance learning nationally.

«
It is natural, such practice was not at us and in general in the world. It is necessary to estimate objectively results, at the beginning of the next academic year it is obligatory to organize control of knowledge gained for this period. If necessary to select extra time for reviewing, closing spaces, to fix material. If any difficulties faced, they will need to be corrected, - Vladimir Putin said.
»

According to it gained by all unique experience should work for quality improvement, access to education, for development of the advanced, remote educational technologies.

«
That children where they lived, could listen to lectures, lessons of main trainers. That the teacher could work with pupils for whom additional support is necessary individually. In this regard it is necessary to accelerate our work on development of modern information infrastructure in education, including connection of schools to the high-speed Internet, - Vladimir Putin noted.
»

The Ministry of Telecom and Mass Communications decided to select 300 million rubles to educational online services

On May 18, 2020 it became known of the offer of the Ministry of Telecom and Mass Communications to select up to 300 million rubles for development of educational online services in Russia. Need of support of such projects for department was explained with unavailability of their infrastructure to the double growth of attendance which happened from January to April and also absence at them financial resources for scaling.

According to Kommersant with reference to the agenda of a meeting of the government commission on digital development of the Ministry of Telecom and Mass Communications (took place for May 15, 2020), subsidies for services of the remote equipment are offered to be selected from means of the federal project "Digital Technologies". Want to provide to small enterprises up to  20 million rubles, to the leading companies — to  300 million rubles, at the same time private joint financing will have to be not less than 20%.

It became known of the offer of the Ministry of Telecom and Mass Communications to select up to 300 million rubles for development of educational online services in Russia

According to the offer of department, will select the companies for subsidizing "The Russian fund of information technology development", Skolkovo Foundation, "The Russian venture capital company" and "Fund of assistance to innovations".

The efficiency of the scheme of subsidizing will depend on what terms of return of means or entry into the capital will offer private investors who will have to co-finance not less than 20% of projects, the head of an accelerator of Ed2 Natalya Tsarevskaya-Dyakina considers.

The founder of the 01 Mathematics resource  Alexey Zaytsev reported that many projects in the field of online education really lack funds for development.

The initiative of the Ministry of Telecom and Mass Communications did not get approval of the Ministry of Finance of the Russian Federation. The Ministry of Finance, according to Kommersant, prepared the negative conclusion according to the offer of the Ministry of Telecom and Mass Communications, having expressed a concern that a part of the funds allocated for support of the Russian services of online education can will be able to receive game and entertaining web resources.[1]

BARS GROUP and Skyeng will present the solution for an examination of school students online

On April 29, 2020 BARS GROUP companies, reported that together with Skyeng and Prosveshcheniye group declared consolidation of efforts in a segment of digitalization of assessment of knowledge and abilities of school students. Structures started works on integration of the module "Electronic Diary" (the solutions "Electronic School" of BARS GROUP) with service for school teachers "An interactive workbook of Skysmart". Read more here.

Minprosveshcheniya started the online platform for distance learning of school students

At the beginning of April, 2020 the Ministry of Public Education of the Russian Federation started the platform for distance learning of school students. She received the name "Online education". In her  the training materials corresponding to the federal list of textbooks are collected. Read more here.

"Yandex" submitted the platform for full distance learning

On March 17, 2020 the Yandex company announced creation of the platform for full distance learning. It will integrate tools for carrying out interactive video broadcasts of occupations and communication of a class with the teacher and also video lessons from main trainers in all objects. Service is integrated into all educational products of Yandex. At the first stage Yandex invests more than 200 million rubles in creation of the platform. The first version of the solution will be started in Moscow together with city government and the Center of pedagogical skill. Read more here.

Free access to hundreds of online courses of the largest universities of Russia is open

The ministry of science and the higher education of Russia (Ministry of Education and Science) published in March, 2020 the list of free online courses from the main Russian universities (PDF on the CNews file server). According to department, it is made for the purpose of "the effective organization of educational process using e-learning, remote educational technologies"[2].

The list created by the ministry is not final. Now department conducts acceptance of the offer on inclusion of additional online courses in this list.

It should be noted that the decision on use of online courses by this or that university is made by the management of the most educational institution, proceeding from an opportunity to organize quality of its studying by students.

The list offered the Ministry of Education and Science at the time of the publication of material included over 630 free web rates. The list of the universities providing them several times is less, and their considerable part is located in St. Petersburg and Moscow.

Free online courses provided: Lomonosov Moscow State University, MEPhI, MSTU of N.E. Bauman, Peter the Great St.Petersburg Polytechnic University (SPbPU), St. Petersburg National Research University of Information Technologies, Optics Mechanics (ITMO), of MISIS and MIPT. In the list there are also rates from the Samara university, Ural Federal University URFA), the Tolyatti State University (TSU), the Tyumen State University (TYUMGU), MIIT, etc.

The publication of the list of online courses was preceded by the order of the Ministry of Education and Science No. 397 "About the organization of educational activity in the organizations implementing educational programs of the higher education and the appropriate additional professional programs in the conditions of warning of spread of a new koronavirusny infection in the territory of Russia" of March 14, 2020. In it it is told about ensuring implementation of educational programs in full with a possibility of providing individual vacation for students, including due to their transfer to training in the individual curriculum. Also in the order it is told about need of the organization of contact work of students and pedagogical workers only in the electronic information and education environment and use of the different educational technologies allowing to provide interaction of students and pedagogical workers mediated (at distance).

In addition on March 14, 2020 the Ministry of Education and Science issued order No. 398 "About organization activity, being under authority of the Ministry of science and the higher education of Russia, in the conditions of warning of spread of a new koronavirusny infection in the territory of Russia". In it it recommended to domestic universities at emergence of need to transfer workers to a remote operation mode in the conditions of warning of spread of a new koronavirusny infection in the territory of Russia.

Together with it this order means need of restriction of holding internal meetings. As an alternative use of a video conferencing is offered.

2019

The B2C-segment of the Russian market of online education reached 36.5 billion rubles

On March 24, 2020 it became known that the market of online education continues to grow – speak about it data the research conducted IT- holding TalentTech, the online university Netology and EdMarket in 2019. By data analysts, Russian the market of online education continues to develop actively according to the main world trends that will lead at the level of 12-15% to growth.

As it was reported, in 2016 the Russian market of online education made 20.7 billion rubles. At the end of 2019 the b2c-segment reached 36.5 billion rubles, and experts predict further growth to 40 billion.

Certain large players in the market show much bigger growth rates – 40-300% annually. At the same time up to 30% of revenue in the industry it is the share of the largest companies entering in top-35 leaders of the industry.

Online education enters in top-5 the priority directions, both for investors, and for startups. The fifth part of the Russian startups for March, 2020 – projects in the field of education.

For 2 years invested not less than 80 million dollars in the industry. It is about 45 public transactions in the Russian online education which happened during the period from August, 2017 to October, 2019. The size only 33 of them is authentically known.

At the same time the total number of transactions in the Russian market of online education at least by one and a half times exceeds number of openly announced.

The most significant transactions of this period:

  • 2017: Severgroup acquired 40% of shares of Netology-group
  • 2018: Baring Vostok invested about 15 million dollars in online school of English Skyeng
  • 2018: Mail.ru purchased 11.7% of Algoritmika company
  • 2019: Skolkovo Digital fund and other investors invested 390 million rubles in the Maximum Education online platform
  • 2019: Mail.ru purchased in total 60.3% of the educational Skillbox platform.

Only 9 of 45 public transactions happened to participation of the foreign capital. At the same time the top directions for investments appeared:

  • secondary and additional school education (12 transactions)
  • language training (9 transactions)
  • additional professional education (9 transactions)
  • corporate education (5 transactions).

As a trend it is possible to note also that most often investors invest in the companies aimed at the international expansion.

«
In many segments of the educational market the competition between educational projects sharply grew. As a result, demand for qualified specialists of the EdTech-market and deficit of such specialists is obvious. Reduce this deficit - one of missions of the project of Netology-group of EdMarket.

Maxim Spiridonov, the co-founder and the CEO of educational holding "Netology-group" told
»

Top-5 trends of the Russian market of online education:

  • the Russian companies enter international market of online education more and more actively. In recent years to long ago to the companies which are present at international market like Netology-group, Algoritmika, PuzzleEnglish, StudyFree and other players joined.
  • deficit of highly qualified specialists of the market of online training. As in the market more and more online schools are started, demand for professional methodologists, producers of online courses, heads of online schools grows. Partially players of the market of online education try to close this deficit independently, opening own centers of personnel training. Among them there are EdMarket and School of Education.
  • in the market new types of service structures appear. For example, producer rates which offer start of "turnkey" online courses
  • the large companies of Runet perceive online education as the perspective direction of development. "Yandex", Mail.ru, Sberbank invest in EdTech-projects.
  • actively – for 19% – the hobby training segment grows. Among the popular directions - personal financial performance, painting, applied skills of design, motivational rates.

«
Including because of these trends the Russian market of online education will grow and help specialists to receive skills in short terms. Russia – for March, 2020 the driver of the East European market of online education with an annual average gain in 17–25%.

Andrey Mityukov, the managing partner of TalentTech IT holding told
»

At the same time interest in training of children in programming and training of adults in modern digital-specialties and skills, first of all IT is most expressed. The companies working in these directions are perceived as the most interesting to investments.

«
Education online gives the chance to receive specific skill in short terms and when it is convenient to person to look at a webinar, for example. Also availability and variety of rates allows business to close the needs for competences without involvement of external specialists in the company. Especially it concerns digital-competences: ownership of ML and AI, knowledge of the principles of cyber security and e-commerce – here a basic set of skills for the successful manager or the manager in any profession in the next years.

Andrey Mityukov, the managing partner of TalentTech IT holding told
»

One of growth opportunities for the market of the Russian online education – training of "blue-collar workers" (working specialties). For the end of 2019 in Russia there were about 30 million skilled workers, and only small part of them is covered by modern educational solutions: the market of training at production is estimated at 24.5 billion rubles at the average check for training of 25 thousand rubles. At the same time online education in this segment is only 900 million rubles.

Experts defined the most mass directions in additional online training of adults. Top-5 the directions in which Russians studied in 2019:

  • Training in foreign languages of adults - 5.3 billion rubles a year
  • Marketing, communications, sales and advertizing - 2.7 billion rubles a year
  • IT - 2.2 billion rubles a year
  • Design (interior, a web, etc.) - 2 billion rubles a year
  • Management and management - 1.2 billion rubles a year.

Market size is 45-50 billion rub

The Russian market of online education at the end of 2019 reached 45–50  billion rubles, and in 2020 will make 55–60  billion rubles, growth is 20–25% a year. At the same time the volume of the world market of online education is $ 74 billion ( about 4.8 trillion rub) at the end of 2019, Russia, thus, occupies only about 1% in its structure, it is specified in a research.

A half of all EdTech-market of Russia (22–25  billion rubles) is occupied by additional education for adults, including a learning of foreign languages.

Yandex.Cash and Netology: the online education market annually grows for 60%

On October 3, 2019 the company Yandex.Money reported that the average bill of Russians for rates, trainings and master classes on the Internet year-on-year increased more than by 20%, and online education market turnover — more than for 60%. Analysts of the Yandex.Cash and Netology came to such conclusions, having studied data on payments of Russians on educational online platforms and having polled inhabitants of different regions of the country.

the rating of average checks for online education

The share of a language course in turnover of the market of online education makes nearly 69%. About 10% of turnover are the share of schools of personal growth, development of leadership skills, creativity, etc., 8% — of professional training, 6% — of trainings on psychology and esoterics. Another 3% of turnover are the share of platforms which offer services of tutors and preparation in the school program, 2% — on the Internet rates devoted to sport, beauty, 2% — on the websites on needlework and different hobbies.

In an online education segment most of all people spend for a learning of foreign languages — on average in 9874 rubles. Such amount is explained by the fact that usually users pay the whole rate at once, but not separate occupations. The second place by the average check was taken by psychology and esoterics rates — 4976 rubles. On the third line there were trainings on personal growth — people spend for such training on average in 3667 rubles. And the smallest average bill — for services of tutors (619 rubles).

In a year one user spends for online training in foreign languages on average 36,441 rubles. On the second place — trainings on psychology and esoterics (8760 rubles), on the third — sports preparation rates and also on beauty and personal care (7773 rubles).

According to Netology, 44% of users got additional education after the termination of universities, but only 8% have experience of training on the Internet. At the same time about 40% do not exclude an opportunity to go to study online in the future.

44% of the polled Russians suffer a shortage of professional skills, 13% — knowledge. Most strongly people with an income from 40,000 to 75,000 rubles per month are interested in training. Among them about 60% need new knowledge and skills. And here from those who receive from 100,000 rubles a month it is less such people — in this group only 40% of users consider that they lack professional knowledge or skills. 14% of respondents would like to master a new profession and to change specialty.

At calculation of turnover and average checks data on payments of users for 2017 and 2018 through the Yandex.Cash with which more than 106,000 websites work were considered. For assessment of audience of educational online platforms survey results which was carried out by Netology among 1500 residents of 37 cities of Russia with the population from 500,000 people were used.

2018: ATOL

More than a third of costs for online education in 2018 was the share of business rates, shows a research of ATOL company. During the research specialists analyzed data more than 427 thousand checks for the amount over 1.4 billion rubles created by the Russian online platforms for training using service of lease of online cash desks of ATOL Online. By own assessment, it is more than 70% of the e-commerce market corresponding 54-FZ. The purchases perfect in the Russian online stores and [3] paid with electronic means [4] were considered[5]

The total amount of the market of online education according to independent market participants is 21 billion rubles. The provided data reflect data of 31 online schools of Russia: 4 of them — the online platform of the largest Russian universities and 27 — independent educational online platforms.

  • 1,389,127,733 rubles — the total cost of the online courses paid by Russians through the Internet in 2018.
  • 38% — a market share of business courses in the general cost structure towards online training in Russia.
  • 14% — a programming market share of rates in the general cost structure on online training.
  • 5850 rubles — the average cost of one professional rate
  • The most expensive rates — on marketing, the average cost of one rate — 32.7 thousand rubles.
  • Among Russians rates in the field of finance and medicine are popular, also Russians like painting, byyuti-rates and courses of personal growth.
  • The most unusual hobby of Russians — landscaping rates which average cost is 21.7 thousand rubles.

Alexey Makarov, founder of ATOL company, leading Russian manufacturer of online cash desks "The most popular direction of training among Russians is a business. More than 38% of the payments for training processed by ATOL Online were the share of different courses of professional education centers. They are engaged in preparation and retraining in the field of business and work with finance. We also detected an interesting trend: the share of amateur rates grew from 19% at the beginning of a year to 27% in the IV quarter 2018. Russians are fond not only business and finance, but also find time for occupations medicine, painting and there pass byyuti-rates. The most surprising is the fact that marketing rates on average are much more expensive than programming rates — 32.7 thousand rubles and 9.9 thousand rubles respectively though training in the last opens access to vacancies with significantly higher salaries".


The share of online courses "for itself" in a year grew by 1.5 times

During the research of analytics separated the market of online education into two groups: professional online courses which users pass to improve professional qualification, and amateur — i.e. the rates connected with a hobby of participants.

Russians want to become businessmen and programmers

As showed results of a research, the most popular direction of online training — business rates. 38% of costs in 2018 were the share of them. Rates how to open the case concern them as to manage it or how to increase its efficiency.

Professional courses on programming became the second in popularity, 14% of expenditure in 2018 were the share of them. There is no wonder: salaries in this segment some of the highest. So, according to My Circle service IT specialists on average earn more than 100 thousand rubles while the average salary in Russia is only 42.6 thousand rubles.

The third place is shared by advanced training rates in the field of finance and medicine: about 4% of costs for online training in 2018 were the share of them.

Tutors go to online

Among the rates which are not connected with professional qualification the most demanded were lessons of the school program: 9% of the total number of expenditure were the share of them. Tutors often combine traditional internal occupations with online lessons. The request for remote school education especially as now far off it is possible not only to study grows, but also to take examinations.

The general education program rates are followed by courses of painting: 6% of expenditure for online education in 2018 were the share of them. The third place was taken by byyuti-rates which provided 3.5% of payments, the fourth — courses of personal growth (1.7%).

The most expensive rates — on marketing and landscaping

As showed results of a research, on average Russians spend for professional training 4 times more money, than for the rates connected with their hobby. The average bill is 5,850 and 1,360 rub respectively.

Most expensive are of professional courses on marketing: on average, it is 32.7 thousand rubles. Analysts of ATOL connect high training cost with demand of marketing specialists in the market: entrepreneurs often use internet marketing as the inexpensive and effective instrument of promotion in business.

The second most expensive sphere of professional education — medicine where the average bill is equal to 30.2 thousand rubles. Follows it management rates which cost an average of 22.6 thousand rubles. At the same time more popular programs often cost several times cheaper: one business rate costs an average of 8.8 thousand rubles, and a programming rate — 9.9 thousand rubles.

Training "for itself" runs to users too into money: so, courses of landscaping cost an average of 21.7 thousand rubles. As for more popular categories, the online occupation price with the tutor averages 1.7 thousand rubles, and a lesson of painting training — only 740 rub. The average bill for a byyuti-rate is equal about 2.6 thousand rubles, and courses of personal growth are more expensive: on average 3.4 thousand rubles.

2017: Market size is 20 billion rub

The Russian market of online education made in 2017 more than 20 billion rubles, according to Vedomosti. From them 3 billion fell on a segment of corporate training – and, according to participants of the market of educational services, in Russia in the next years this digit will increase twice quicker, than abroad.

2016

EduMarket

According to EduMarket, in 2016 the volume of the Russian market of online education was 20.7 billion rubles, or 1.1% of all market size.

Remote education in the field of language training and obtaining additional professional skills is most demanded – here its share makes about 7% of all programs which are available in the market. Rather popularly it and among school students, but besides as an additional possibility of studying of these or those objects (2.7% of all programs). In the field of the higher education online courses occupy only 1.8%. According to experts, growth of interest of the state in online training and adoption of the STsOS program will promote increase in trust of the educational organizations to the innovation form of knowledge acquisition and can lead to wider circulation of remote education in Russia.

J’son & Partners Consulting

  • Russia significantly lags behind the developed countries on a share of expenses for education in GDP – both state, and private (2.4% of GDP).
  • In total there are more than 50 active platforms on all subjects.
  • * Leaders in a segment of paid applied rates – Netology Group, ELC, Eduson, Teachbase. From successful new platforms in 2015 Courson, the Russian analog of Udemy was started.
  • * Leaders in a segment of mass free rates – Universarium and Lektorium. At this Universarium passes to the Coursera model: sells additional paid services in the form of certification, additional materials and plans monetization through development of partnership with corporations.
  • * Leaders in school education – Internet Lesson and Yaklass. Also Foksford entering into Netology Group is one of leaders in this market.
  • * Leaders in studying of languages – LinguaLeo from 13 million users
  • * the Leader in children's training – BabyStep which attracted $3 million in 2015 and quickly growing in the Chinese market.
  • * the Leader in programming – GeekBrains,> 1 million users, are purchased in 2016 by Mail.ru Group.
  • In Russian there are already rates at international venues – Coursera cooperates with higher education institutions, on Udemy the Russian instructors accommodate. Thus, the Russian platforms are expected by gain of the competition from world leaders.

Practice of creation of rates

  • The qualitative content made based on studio with a film-making command, the director and the methodologist is demanded. Amateur records of lectures and webinars are not of interest to users.
  • The price of a rate can be from 500 to 5000 rub, programs are on average from 5000 to 30 000 rub.
  • Rate duration – 1-3 hours, at the same time material should be separated into short (5-10 min.) rollers, is complemented with tests and tasks.
  • Sale of separate rates, the whole programs, subscriptions, additional maintenance services and to a mentoring and also earnings on advertizing and the recommendation of thematic goods for specialized rates (children's or sports goods) is possible.
  • The rates helping with training and giving chance to get a job in the specific company are interesting. Besides, certificates, examinations and a set of a portfolio are important.
  • The cost of creation of a rate very strongly depends on its duration and filling – from 50 thousand rubles to 1 million rubles. In the western practice of digit is higher – MOOC rates can cost> to $150 thousand.
  • The term of creation of a rate – from 1 to 6 month.
  • To increase efficiency and popularity of a rate, it is necessary to do it in partnership with experts of the companies of industry leaders, to add social training (discussion, group tasks, webinars), a mentoring, to introduce temporary restrictions.
  • Obtaining diplomas and certificates state. a sample – a useful option for the Russian listeners, however it is not popular and demanded. Platforms go the way increases in recognition of own brands and a kotiruyemost of their diplomas.

Dmitry Medvedev supported online education development

In Russia there is a deficit of qualitative educational content, it is necessary to create special resources of online education and to build in them university programs, the prime minister Dmitry Medvedev in the summer of 2016 at a meeting of presidium of Council at the president for strategic development and priority projects devoted to development of education said.

"There are no guarantees that information obtained in network is reliable and safe. There is a real deficit of qualitative educational content. Therefore it is necessary to create special resources which can be tested by specialists and are built in university programs", – Medvedev told. According to him, such resources already are, but it is a little of them. "Students and teachers not only in our country, but also abroad will use them", – the prime minister added. According to him, the fourth direction of this national project – is aimed modern digital educational medium at the solution of this task.

According to the head of the government, the most difficult – to combine online courses with real educational programs, to define what is result of receiving such Internet education how to check adequacy of the gained knowledge.

2014

J'son & Partners Consulting

  • expert evaluation of J'son & Partners Consulting of the market in terms of money 2014 ~ 400 million rubles;
  • the total quantity of listeners makes several million people;
  • market growth in terms of money in comparison with 2013 – 70-100%;
  • the number of the registered users on the largest MOOC - platforms makes tens of thousands, in certain cases exceeds 100 thousand;
  • according to information from players the indicator of conversion is in range of 1-4%, median assessment ~ 2%;
  • the cost of rates varies from several thousand rubles to several tens of thousands depending on subject, duration of a rate and detailing;
  • at the market there are more than 50 platforms;
  • 7.2 million residents of Russia at least once were trained online;
  • 78% of listeners are engaged in studying of English;
  • the platforms preparing for the USE and giving skills of programming are popular;
  • the paid model prevails.

For online education market potential assessment in Russia analysts of J'son & Partners Consulting estimated the volume of the adjacent markets: segment of tutors and market of corporate education. According to the available data, the cumulative market of tutors of the Russian Federation is estimated at 26-30 billion rubles while the volume of a segment of corporate education exceeded 70 billion rubles. Cumulative assessment of both segments ~ 100 billion rubles. According to experts of J'son & Partners Consulting by 2018 the online education share in these segments can reach 5-7% that will make not less than 6-8 billion rubles from which the most part is necessary on a corporate segment.

The Russian market of online education attracts venture investors. For the last 2.5 years the Russian projects attracted about 15 million dollars. The main examples of investment are given below.

IPOboard

According to IPOboard, the size of the market of e-learning in Russia is estimated at 9.3 billion at the end of 2014, the annual average growth rate was 16.9%. According to the experts the Russian market of electronic education lags behind the western markets for 5-7 years. However market participants predict that the annual average growth rate of the e-learning market in Russia will reach 20-25%. Consumers of electronic education in the Russian Federation are the companies which need to hold regularly seminars about products and company services for a large number of employees, or the companies having a wide branch network and also the pupils receiving individual distance learning.

Large suppliers of e-learning in Russia for corporate clients are WebSoft (Vebsoft Development), Competentum, REDLAB/REDCENTER, New Disk, HyperMethod, Prometey, CCSE Train. Among the companies providing services for individual users are selected: the training Cybermarketing center, the Non-State Educational Institution INTUITIONALIST, Multimedia of Technology, College.ru, Netology-group, Uniweb, LinguaLeo.

2013: J’son & Partners Consulting

In spite of the fact that the Russian market of online education actively started literally for a year after start of the largest world platforms – in 2013, it should be noted that the first large projects appeared about 5 years ago. Now, according to J’son & Partners Consulting, at the market there are more than 50 large projects in about tens of thousands of listeners. The audience of market leaders totals millions of users, for example in Lingualeo service – more than 6 million listeners from Russia[6].

Key digits and facts:

  • more than 50 platforms;
  • 7.2 million residents of Russia at least once were trained online;

  • 78% of listeners are engaged in studying of English;
  • the platforms preparing for the USE and giving skills of programming are popular;

  • the paid model prevails.

Distinctive characteristic of the Russian market is the paid model of training. If the western market of online education developed from free projects, then in the Russian market the paid model initially dominated. In the market there is a number of free projects, but their number is small. It is possible to carry to number of the most significant projects:

  • Lektorium (www.lektorium.tv) is the non-commercial academic educational project started in 2009, now offering MOOC model rates. The project is financed by FPPI and private patrons;
  • Universarium (www.universarium.org) is the non-commercial academic educational project started in December, 2013 on the MOOC model with assistance of RIA Science and ASI;
  • UniverTV (www.univertv.ru) is the aggregator of online courses.

The Russian market of online education attracts venture investors. For the last 2.5 years the Russian projects attracted about 15 million dollars. The main examples of investment are given below.

You See Also

Notes

  1. Online education  is taken on the budget
  2. free access to hundreds of online courses of the largest universities of Russia Is open
  3. the researches
  4. a platezhametodologiya
  5.  : During the research specialists of ATOL analyzed data from January 1 till December 31, 2018 about more than 13,000 cash desks, connected to online stores of Russia which, according to us, make more than 70% of the e-commerce market corresponding 54-FZ. Before the analysis "center" of the key word characterizing a segment of goods items for their analysis in checks which underwent further machine selection and unloading of the checks containing goods items with the satisfying criteria was. On the basis of unloading of data the checks (427,000) meeting filtering conditions on which payments were carried out by the electronic payment instrument on the Internet were selected. Further for minimization of an error and errors of machining data underwent manual testing and verification by specialists of ATOL. The quantity of the goods items meeting criteria in 427,000 checks was the total amount of 1,389,127,733 rubles. On the basis of these data, taking into account existence of date a check probitiya, comparison filters on required time spans were used.
  6. the Market of online education in Russia and the world