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2019/07/28 09:20:53

Shrinkflyation

Shrinkflyation (engl. shrink — to be reduced) - decrease by the producer in quantity, volume or weight of goods when preserving or disproportionately small reduction of price.

Main article: Economy of Russia

2018: ​​ In Russia inflation is complemented with a shrinkflyation

From 2012 to 2018 producers of convenience goods reduced the amount of packagings by 7–20% depending on category, analysts of GfK Rus found out, having studied purchases of 20,000 households. The speech about packagings which differ about standard liter or kilogram.

At the same time most often producers, reducing the weight or volume of unit of a product, only slightly reduce its cost or at all save former, experts of GfK Rus specify. For example, milk in retail is on sale many years in packagings of 920-985 ml, juice – on 900 ml, chocolates – on 95–90 g, grain – on 900 g, etc.