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2020/03/11 14:40:54

Wearable electronics (world market)




Fitness trackers

Medical wearable electronics

In the field of health care wearable devices with the built-in sensors which can measure in real time environment parameters, physical indicators of the person, the level of its activity are used. At the same time they are connected to network and also are synchronized with the computer or the smartphone. It is possible to carry mobile wearable ECGs devices, hours with tonometers to similar gadgets, fitness trackers, etc.

Smart clothes

Market of Russia

Main article: Wearable electronics (market of Russia)

Market of Europe


Growth of the market by 89% up to 336.5 million pieces — IDC

The amount of the world market of wearable electronics in 2019 reached record 336.5 million pieces, having increased by 89% concerning the 2018th. In the three of the largest producers there was one change — Samsung rose to the third place, data of analysts of IDC demonstrate.

Apple which in 2019 increased deliveries of such products to 121.7%, and a share — to 31.7% remained the market leader of wearable gadgets. Growth of the company was provided by sales of the recovered AirPods earphones and new AirPods Pro, the Apple Watch smartwatch and audiosolutions under the name of Beats.

The largest producers of wearable electronics, data of IDC

Xiaomi remained at the second position in rating, and Samsung thanks to high demand on the Galaxy Active and Active 2 smartwatch which expanded the customer base of the South Korean giant rose by the third line: if earlier people bought watch of Samsung generally for use of the general functions, then now moves them desire to play sports and fitness.

Sales strategy of the wearable devices in a set with smartphones became one more driver of growth Samsung. Besides, indicators of the company improve at the expense of the under control brands JBL, Infinity, etc., the study says.

In 2018 the third place in the list of the world's largest producers of wearable electronics was taken by Fitbit, and a year later it fell by the fifth place. At the same time the company managed to increase deliveries of devices to 14.8%. Fitbit returned to growth after two years of recession. The most part of revenues of vendor is still connected with fitness trackers, however at Fitbit also sales of the smartwatch grow — in 2019 they reached 6 million pieces thanks to an exit of the inexpensive Versa 2, Versa Lite and Ionic models.

Despite the political pressure, Huawei in 2019 increased deliveries of wearable devices to 148.8%. Bracelets made an overwhelming share of deliveries of electronics at the company, but sales of the smartwatch, including products for children most quicker grew. Huawei also added several models of smart wireless earphones to the range not to lag behind competitors.

According to IDC, the highest growth rates in the market of wearable electronics in 2019 were shown by a hearables segment. Wireless stereoearphones with smart opportunities, such as tracking of physical activity / health, support of voice actuation, the built-in translator from foreign languages or additional audiofunctions, along with noise reduction concern to it.

In 2019 deliveries of gadgets in the class hearables jumped more than by 250% and made 170 million pieces. The three of the most fast-growing categories included smart bracelets (+37.4%; in their 2019 it was released in number of 69.4 million pieces) and the smartwatch (+22.7%; 92.4 million units).

Segments of the market of wearable electronics, data of IDC
2019 became a major step for the world market of wearable electronics forward — the analyst of IDC Ramon Llamas says. — Around Hearables circulated important news thanks to new products and increase in number of smartphones with support only of wireless earphones that in practice pushed users to purchase of hearables devices.

According to the research manager at IDC Mobile Device Trackers Jitesh Ubrani, the world market of wearable electronics becomes more and more consolidated in hands of large producers as Apple and Samsung increase the shares. Though these giants put pressure upon other market participants, small producers still offer a set of innovations and distinctions, and such situation should remain in the near future, the expert considers.[1]

Sales of portable audio change

According to Association of consumer technologies wholesales of a MP3 players fell in the USA from 2.93 billion dollars in 2013 up to 0.77 dollars in 2018. Nevertheless, demand for earphones increased, and wholesales grew three times during the period from 2013 to 2018.


Growth of deliveries to 27.5% up to 172.2 million pieces is IDC

Analysts of IDC counted 172.2 million wearable devices supplied to the world market in 2018. It is 27.5% more, than in the 2017th. Such data are provided in a research from which excerpts were published on March 5, 2019.

The key catalyst of growth of the considered steel market wearable gadgets in ears. Experts carry earphones with different "smart" functions to them and also wireless earphones with support of digital assistants who are started when clicking the button or on a voice command (for example, AirPods Apple, Google Pixel Buds, Bose QC35II).

The largest producers of wearable electronics, data of IDC
The market of wearable devices in ears considerably grew last year, and we expect that it will proceed and in the years ahead — the senior analyst of IDC Mobile Device Trackers Dzhitesh Ubrani says. — This next battlefield for the companies as these types of earphones become a necessity for many, considering an exception of connectors for earphones from modern devices.

At the same time the largest segment of the market of wearable electronics remain the smartwatch which shipments in 2018 rose by 54.3% and made 29.8% in a total amount of the market. In this segment as the analyst of IDC  Ramon Llamas noted, Apple from shares about 50% is in the lead. It is followed by big group which in 2018 increased sales of the smartwatch of two - and three-digit rates. As a result of such trend in the market there was a set of devices in different price categories among which users can select the devices suitable themselves, the expert added.

Apple also wins first place in all world market of wearable electronics. The share of the company at the end of 2018 made 26.8% that it is twice more, than at the closest persecutor — the Chinese Xiaomi, In the leading five the best dynamics was shown by Samsung which increased deliveries of wearable devices to 85.1%.[2]

Market size in 178.91 million pieces is Gartner

At the end of November, 2018 the Gartner analytical company published some results of a research of the world market of wearable devices. Deliveries of these gadgets at the end of 2018 will make 178.91 million pieces against 140.82 million the previous year.

The largest segment of the considered market experts call the smartwatch which shipment it is on a global scale reached 53 million units or 30% on total sales of wearable electronics. The indicator was measured in the 2017th by 41.5 million.

Data of Gartner on sales of wearable electronics

The release of electronic bracelets will increase from 36 up to 38.97 million pieces, and the volume of a segment of gadgets, wearable on ears, will rise from 21.49 to 33.44 million pieces.

The category of wearable electronics following on value are helmets and glasses of virtual and augmented reality. In 2018 about 28.4 million such devices whereas a year ago 19.08 million copies were implemented will be sold. On "smart" clothes a little more than 3% of the market or 5.65 million units at the end of 2018 is necessary, preliminary data of Gartner demonstrate.

According to the analyst of Gartner Alan Antin, in 2018 the prices of Apple Watch remain steadily high. However the average selling cost of the smartwatch will fall — from $222 in 2018 up to $210 in the 2022nd — because of the growing number of cheap products, the expert predicts.

According to him, in process of accumulation of sales volumes production costs and costs for component parts, but strong brands, like Apple and the famous producers of traditional hours decrease, try to support the prices at the high level.

Gartner selects four types of producers of the smartwatch:

  • the leading brands in the market of consumer electronics;
  • developers of fashionable and traditional hours;
  • suppliers of children's models;
  • the startups and producers of specialized devices working in a niche segment.[3]


Apple gained the lead — IDC

In 2017 world deliveries of wearable electronics updated a record, and thanks to popularity of the smartwatch [[Apple] got into market leaders, having been ahead of competitors of Fitbit and Xiaomi. It is reported in the fresh report of analysts of IDC published on March 1, 2018.

According to experts, in 2017 producers produced in total 115.4 million wearable devices that is 10.3% more than an indicator of 2016 when shipments were within 104.6 million units. At the same time, specialists paid attention to falling of growth rates.

Annual rise for 10.3% in the 2017th - significant deceleration in comparison with the increase for 27.3% registered in 2016. However the trend is not connected with reduction of interest at all. Recession became result of the fact that many vendors which relied on old versions of devices eventually had to abandon the market. At the same time the remained players, including numerous startups, not only with success replaced left, but also using the new products promoted closer implementation of wearable electronics in everyday life of people. The next generation of wearable devices will be even more advanced, and in comparison with it gadgets of 2016 will seem ridiculous and primitive — the analyst of IDC Ramon Llamas comments on a research.

Top-5 producers of wearable electronics on supply rates in 2017, IDC

Also the specialist added that Apple promptly came out on top of rating of producers of wearable electronics.

Interest in the smartwatch continues to amplify, and Apple has all opportunities to use the growing demand. For the last several quarters consumers managed to become more experienced, and Apple enveloped in own favor demand of functions of cellular communication and services of stream broadcasting of a multimedia content — Llamas noted.

According to the results of the 2017th analysts estimated deliveries and a market share of Apple Watch at 17.7 million and 15.3% respectively. The closest persecutors of Xiaomi and Fitbit lagged behind approximately on 2 million devices and finished with results of 13.6% and 13.3%.[4]

Growth by 10% up to 113.2 million pieces — data of IDC

On December 20, 2017 analysts of IDC published a research according to which global annual deliveries of wearable electronics will grow more than by 10%.

According to the experts, in 2017 producers will produce in total 113.2 million gadgets intended for carrying on a body against 102.4 million pieces the previous year. Till 2021 the market will grow on average for 18.4% a year.

The largest segment analysts call fitness trackers which shipments in 2017 are expected at the level of 45 million units that will correspond to nearly 40% of the market.

Forecast for deliveries of wearable electronics, data of IDC

The second place on the supply rate (31.6 million pieces) will be taken by the smartwatch, such as Apple Watch. Experts connect growth of this product category with emergence of support of cellular communication in many devices, the output of devices from fashion brands and expansion of functionality of children's electronic devices. If earlier the last were used generally for tracking of location, then now they allow children to play games, to start applications and to communicate with friends.

According to the analyst of IDC Ramon Llamas, all wearable electronics in the future will become more multifunction and will be able not only to monitor physical activity and indicators of health, but also to provide communication and to increase performance.

Forecast for deliveries of wearable electronics, data of IDC

In a research it is said that in 2017 29.9 million hybrid hours in which possibilities of the traditional watch and the computerized functions are combined will be produced. According to researchers, the volume of this segment will grow thanks to unique base of clients and wide distribution network which fashion brands have.

Analysts expect at the end of 2017 delivery of 2.4 million copies of "smart" clothes and 1.7 million smart earphones. The last among all segments will show the highest annual sales growth till 2021 — almost for 60%.[5]

Data analysis segment volume from wearable electronics in $247 million

In 2017 services for data analysis from wearable electronics will bring about $247 million, and by 2022 the volume of this market in money will reach $838 million. Such forecast was made on December 19, 2017 in ABI Research analytical company.

Traditional wearable devices, such as fitness bracelets, collect various information on the user - measure pulse for day, count number of the passable steps, etc. The analysis of these data with the help of customized applications allows users to receive the recommendations of rather physical activity and preventive notifications.

The annual size of the market of services for data analysis from wearable electronics is estimated at $247 million

In the near future experts expect growth of popularity of services for data analysis from wearable electronics: revenue from them during the period from the 2017th on the 2022nd on average will increase more than by 27%.

Specialists see a set of scenarios of use of data from wearable electronics. For example, in health care information analysis, received from a large number of patients, allows to warn doctors about the one by which of patients the urgent help can be required in advance. Data analysis from wearable gadgets gives to consumers, employees of the companies and athletes the chance to estimate the physical shape and activity that, in turn, allows to improve results. Helps heads of the companies of the analyst with understanding of workflows and prompts how to improve labor productivity. Application is even in the legal sphere: the analysis of physical activity of the claimant after an injury allows to estimate gravity of the harm done to the victim.

Among the companies which are already providing such analytical services, experts listed Catapult Sports, Emu Analytics, Sentrian and Vivametrica companies. Also in ABI noted that also producers of wearable electronics are engaged in the analysis of collected data.[6]

2016: A new record — data of IDC

On March 2, 2017 the IDC analytical company provided some results of a research of the world market of wearable electronics. Sales of these devices were record thanks to entry into the market of new producers and updating of the range by the acting players.

In 2016 102.4 million gadgets intended for carrying on a body that is 25% more concerning the 2015th were produced worldwide.

As well as any technology sector, the market of wearable electronics undergoes changes — the analyst of IDC Ramon Llamas says. — Basic devices which were originally used only for calculation of steps are transformed to multifunction wearable devices, integrating medical and fitness opportunities with notifications in smartphones. It is enough to blur borders between the majority of "smart" devices to that level where first generation of the smartwatch was not better than many modern fitness trackers.

In a research it is noted that in 2016 the market of wearable electronics developed outside the traditional gadgets wearable on a wrist. For example, ear devices and "smart" clothes with sensors occupied 1% of total deliveries in the market. Though these shares are very small, they can foretell mastering of the specified niche segments by the known vendors in 2017.

The largest producers of wearable electronics, data of IDC for 2015 and 2016.

The five of the largest producers of wearable electronics at the end of 2016 did not change. Fitbit remained the leader though the share of the company decreased from 26.8% to 22%. On the second place there was Xiaomi (15.4%), on the third — Apple (10.5%). Afterwards Garmin and Samsung Electronics with indicators of 5.9% and 4.3% respectively were located.

Other producers, as researchers note, are beginners. Among them in IDC pay attention to Fossil companies with its subbrands, BBK and Li-Ning.[7]