CrowdTwist

CrowdTwist is the American company developing cloud services for management of a customer loyalty. The startup has a platform allowing marketing specialists to attract and hold users.

History

2019: Oracle purchased CrowdTwist

At the beginning of October, 2019 Oracle announced CrowdTwist acquisition, but did not begin to call financial terms of agreement.

After closing of the transaction the CrowdTwist command will join division Oracle Customer Experience (CX) Cloud, and CrowdTwist technologies will be integrated with platforms Oracle Responsys, Eloqua and CX Unity.

Oracle considers that thanks to purchase of CrowdTwist of the company of any size will be able to personalize service, to extend the loyalty program and remuneration to the most profitable consumer segments.

Oracle announced CrowdTwist acquisition

As noted in the press release, in the modern omnichannel environment customer retention is one of the major priorities for any company, and maintenance of loyalty — a common denominator of all marketing initiatives. However many products for increase in a customer loyalty offer the static single-channel programs working by the principle "pay and receive". Such programs are overloaded with services and settings therefore their implementation and use costs much enough. The cloud solution from CrowdTwist offers the adaptirumy programs configured in compliance with customer needs and allowing to offer discounts, points and remunerations.

Proposes the solution more than 100 ready models of interaction using which marketing specialists will be able to make the most complete portrait of the client and to accelerate an investment payback.

The leading platform of management of loyalty from CrowdTwist will enrich Oracle CX with new opportunities. The integrated solution will allow our customers to build up more significant customer relations, - the executive vice president of Oracle Rob Tarkoff said.[1]

Notes