Akado

Performance Indicators

2013

The total revenue of Akado Ltd (trademark of AKADO Telecom) from sales of the subscriber equipment for the end of the current year can be 200 million rubles – it is nearly 3 times higher than results of last year.

Growth of revenue happened due to activation of sales of the equipment as on own channels – telemarketing, the Internet, offices of service, and at retail. In 2013 the volume of the implemented subscriber equipment increased in comparison with last year and for the end of December according to forecasts will be nearly 90 thousand units. In particular, the number of the sold CI modules and routers WI-FI, more, than by 5 times – subscriber DOCSIS modems 3.0 increased twice.

Such positive dynamics, in particular, is connected with a successful completion of works on upgrade of the AKADO capital network according to DOCSIS3.0 standard. As a result the operator could offer the subscribers a new tariff line with a speed of 110 Mbit/sec. and by that increased demand for the corresponding subscriber equipment. For promoting of high rates the provider also started the marketing stock "Annual Contract" within which on condition of the order and use of AKADO Telecom of services within 12 months of Wi-fi the EuroDOCSIS 3.0 router is offered to users at special promotional cost.

For the purpose of providing as it is possible bigger number of Muscovites high-quality digital television services the provider began to implement the CI modules. In the summer of 2013 the CI modules for the first time appeared in network of a number of shops in Moscow: in Svyaznoy, "Media Markt", "Enter" and also in Online Trade and Техномаркт.ру online stores. The operator is going to expand extent of presence at retail: some shops already showed willingness to increase the number of outlets in which the AKADO device will be implemented and ordered new batches. The delivery agreement of the equipment is also signed with Tehnosila company.