BOOM – "Big Department Store" – the joint project of PJSC Rostelecom and the Korean company GS Home Shopping Inc. "BOOM" is a site for sales of goods from around the world among which there are bonus Korean cosmetics, the equipment for kitchen, stylish accessories and many other things. In addition to South Korea GS Home Shopping Inc. it is provided in China, Turkey, India, Thailand, Malaysia, Indonesia and Vietnam.
The BUM TV TV channel ("Big department store") stopped broadcasting since February 1 – the notice on it is sent to partners, cable and satellite operators. Agreements with platforms of delivery and suppliers of goods are terminated. The management and personnel in a mass order are dismissed. An initiative of project closure it was accepted the South Korean side though the project was very successful in the financial plan.
The TV shop of BUM - the joint project of Rostelecom and the Korean company GS Home Shopping, began broadcasting on August 1, 2016. First the channel was available to the audience of cable networks of Rostelecom in Moscow and St. Petersburg, and later expanded broadcasting to other cable and satellite platforms. Rostelecom is the owner of 60% of stocks of a TV shop, and GS Shop - 40%, and shares in actually BUM-TV TV channel are distributed differently – 80/20, according to the Russian legislation on media.