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Buffalo

Company

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The Buffalo company is a producer of storage systems, multimedia of devices and wireless network products for the house and small business. The company was recognized by one of leaders in the market of peripheral devices for the PC in Japan and also won first place in the world market of consumer network systems of storage (NAS) in 2005, 2006, 2007, 2008 and 2009 (according to In-Stat).

Content

Storage systems which are released by the company are focused both on consumer segment, and on the market of small business. Buffalo delivers economic network systems of storage (NAS), hard drives (both in portable, and in a desktop form factor), multimedia players and routers for wireless networks. Products of the company in total represent complete integrated solution for small office or the digital house.

The line of network storages TeraStation which are created to introduce elements of corporate systems of storage in a segment of small business enters a product portfolio of Buffalo. Other known series of products of the company, LinkStation, are home multimedia NAS which allow the user to create in a home network the uniform center for information exchange, storage of files and music and also any other digital content. The line of the highly productive and simple wireless network devices AirStation in use supporting the AOSS™ technology (AirStation One-Touch Secure System) recognized in the industry is intended for individual use or application in small business / home office (SMB/SOHO) and allows to create and configure a one click on the button the home or office protected wireless networks.

The international alliances Buffalo with such influential companies as Intel, Broadcom, Nintendo and Microsoft allow it to set the tone in the industry, transforming the most advanced technologies to practical tools for business and house application.

The headquarters of Buffalo Technology is located in Japan. Also the company has offices in Great Britain, France, the Netherlands, the USA and on Taiwan.

Business in Russia

2013

For 2013 the company increased the sales volume of NAS by 52% and expanded partner base more than twice. Besides, Buffalo Technology provided a number of essentially new drives and also signed agreements with distributors of the computer equipment – the companies Merlion and Soft-Tronik Networking.

In 2013 the TeraStation 7000 series became the most popular commodity category BUFFALO for the corporate sector. In no small measure it was affected by the interest of the market in the new producer and exclusively advantageous conditions offered to the Russian integrators. In 2013 BUFFALO provided the updated leader – rack network storage TeraStation 7210r Enterprise with a capacity up to 48TB. Feature of the device is going in software set for video surveillance – the SoleraTec™ Phoenix RSM™ application allowing to work with IP cameras from hundreds of producers! Also in the Russian market two new lines of drives - inexpensive TeraStation 3000 and TeraStation 4000 for the companies up to 50 employees appeared.

Separately It should be noted an exit of a new series of the drives Buffalo TeraStation 5000 based on Windows Storage Server 2012. Devices were provided both in desktop, and in rack configurations with a capacity up to 24TB. Thanks to WSS 2012R2 of storage are compatible to all current versions of OS Windows and are an optimal solution for the companies of small and medium business using a file server of Windows.

2011

In October, 2011 the Buffalo Technology company announced entry into the Russian market. The chief representative of Buffalo Technology in Russia is mister of Masasi Makino. Earlier Mr. Makino was responsible for product marketing in the European divisions of the company.

"In the homeland, In Japan and also in Europe Buffalo has the status of the technology leader. We released the first-ever wireless router with WiFi-N Wireless-N and also first-ever external hard drive with USB interface 3.0. We have an excellent lineup of NAS devices. The company constantly improves the technologies. As distributors we selected EASA and ITAKA companies from Russia. ITAKA covers the Northwestern Federal District, and EASA – all other territory of Russia. Our Russian distributors are partners of Asbis company, distributiruyushchy Buffalo products in Eastern Europe. I am sure that we will take a worthy position and in the Russian market" — Mezin Sergey, the business development manager in Russia and the CIS told.