Owners
by EMarketer it was founded in 1996 with the purpose to keep up with economy in the market of digital marketing. In 2015 revenues of the company were $45.5 million. The main part of income is made by a corporate subscription for databases.
eMarketer in the spring of 2016 it was purchased by the German media holding Axel Springer. Transaction amount, by some estimates, was $250 million Axel Springer took 93% of shares of the company. Other 7% are distributed between the head of EMarketer Terry Chabrou and the chief innovation officer Jeff Ramsi.
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