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Evotor OFD

Company

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The Evotor OFD operator (renders services under the OFD Platform brand) is a producer and the developer of solutions on automation of small business. Renders services in processing and transfer of fiscal data according to order of use of the cash registers (CR).

Owners:
Evotor
Sberbank
ATOL

Owners

History

2019

The agreement with Segmento on development of targeted advertizing using fiscal data

On October 21, 2019 it became known that the advertizing Segmento platform and the IT company, the fiscal data operator OFD Platform agreed about development of targeted advertizing using the aggregated depersonalized these cash vouchers. Read more here.

"OFD platform" began to earn millions from Big Data

According to the fiscal data operator OFD Platform, in August, 2019 revenue from analytical services based on Big Data technologies made about 10% of a total turnover of the company. According to the CEO OFD Platform Alexey Barov, such indicator is reached for the first time, according to the results of all 2018 revenue from services on the basis of Big Data was scanty.

Alexey Barov sounded TAdviser the forecast that at the end of 2019 the share of services based on Big Data in consolidated revenues of the company can make up to 20%. At the same time he preferred not to give the forecast for dynamics of all revenue. In 2018 turnover of the company reached 2.78 billion rubles, having increased by 411% in relation to 2017.

Barov says that in 2019 still there are perspectives for growth of turnover. Thus, proceeding from the forecast, at the end of 2019 income from analytical services of OFD Platform can be calculated by hundreds of millions of rubles.

The CEO OFD Platform Alexey Barov (on a photo on the right) and the vice president, the head of directorate on an ecosystem of legal entities of Sberbank Alexander Belokopytov (a photo - TAdviser)


To the analyst on the basis of the Big Data obtained from numerous checks about the made purchases, the company began to provide in 2017. For it the depersonalized aggregated data on the basis of which business can make decisions are used. The main users of such services are large shops. Data on the market, about separate products are used, for example, for assessment of the held promotion actions. On the basis of data also producers of goods use analytics: for example, they can see in scales of the country or region as they are provided their products – in what points, sales volumes, etc.

Some types of analytical reports on which repeatedly there was demand pass into discharge of industrial solutions, the CEO of OFD Platform says.

Alexey Barov told TAdviser that one of the most demanded analytical services on the basis of Big Data is the analysis of sales on separate brands or product names in comparison with all market. One more most popular service is a measurement of distribution in dynamics – quantitative and high-quality presence of goods at retail. Is also in demand of the geoanalyst for the choice of the place of lease by retailers in shopping centers. Gains popularity and the analyst for banks based on the ratio of payments of clients for assessment of their solvency.

The company is going to expand the offer based on analytics and a scope of categories of business for which it is intended. So, one of new services which OFD Platform is going to offer clients in the fall of 2019, - the analytics giving the chance to compare itself to the market, to small and medium business. For example, the point selling flowers will be able to use it.

According to OFD Platform, as of the middle of 2019, her clients are 450 thousand entrepreneurs through the whole country, about 900 thousand cash desks are connected to the company that makes about a third of total number of the connected cash desks in Russia. Daily OFD Platform processes more than 40 million cash vouchers.

The main part of revenue of the company is the share of payment of clients for services in processing and transfer of fiscal data from the online cash desks set at them, but income goes also from additional services. In addition to analytics, accounting services for preparation of the reporting, integration into stock count programs and other IT systems also treat them. Also the company delivers solutions for work with the system of marking "The fair sign".

Prior to transition to online transfer of fiscal data in real time in 2016 FTS estimated the total number of cash desks in Russia approximately at 1.2-1.5 million pieces. But afterwards more than 3 million devices were connected to service of online cash desks, and the number of the connected cash desks continues to increase.

2018

Readiness for obligatory marking of footwear

Since July, 2019 there will be obligatory a marking of shoe products. The companies ATOL, TSRPT and OFD Platform tested the systems of acceptance, processing and transfer two-dimensional barcodes in the cash voucher. The made experiment showed complete readiness of the companies for work with codes identifications of the next generation, reported on December 25, 2018 in ATOL company. In more detail here.

The entrusted operator of e-document flow

The fiscal data operator OFD Platform announced on December 10, 2018 that it joined network of the entrusted operators of electronic document management: the passport with confirmation of the official status is issued by Federal Tax Service of the Russian Federation.

Thanks to e-document flow infrastructure, clients of the company will get access to legally significant document flow in electronic form. In particular, it will provide operational exchange of the closing documents and competent work with the system of obligatory goods marking: transfer necessary given and account within a chain "the producer — the distributor — the retailer — the consumer".

Integration of the e-document flow and OFD tools becomes an obligatory element for all system of retail sales. It allows to automate document transfer to the operator of a system of marking (TsRPT) at a goods receipt to the retailer and leaving of products from a goods turnover (sale to the end consumer through cash desk). Thus, the seller of the marked goods properly provides data in TsRPT and FTS and also has an opportunity to use information for carrying out reconciliations, inventory and other purposes.

The EDMS from OFD Platform is especially relevant for the shops implementing tobacco products and other categories which are subject to obligatory marking in 2019. It is supposed that by 2024th year the system of traceability will cover most of groups of goods of the Russian retail.

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Obtaining the status of the operator of e-document flow once again confirms our active position in providing high-quality service to clients within document flow, reconciliation and submission of reports, sales management and ensuring other needs for business. Including, now we upgraded infrastructure for work with goods marking, and we will continue to invest in its development — Alexey Barov, the CEO OFD Platform emphasized.
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2017

Processing more than 5 billion cash vouchers

The OFD Platforms logo as of 2017

Since the beginning of 2017 in the OFD Platform system more than 5 billion cash vouchers are accepted and processed already. In the fiscal data operator said it at the end of November, 2017.

"OFD platform" daily accepts and transfers to FTS Russia about 30 million fiscal documents. As of November 28, 2017, more than 370 thousand cash registers through the whole country are connected to the company.

Recently OFD Platform released the For Three Years rate. Its cost — 6700 rubles (economy in comparison with a normal annual rate in the amount of 2,300 rub for 3 years). Together with a rate clients can purchase the also fiscal drives (FD) which are available in a wide partner network of the company across all Russia.

Registration of 300-thousand cash desk

On August 10 the fiscal data operator OFD Platform announced registration in the system of 300-thousand cash desk.

Cash register equipment belongs to retail network of the Petrovsky holding working in the Northwestern Federal District of Russia. The holding includes more than 80 shops located in St. Petersburg, Arkhangelsk and in some other the cities; own agricultural complex, Petromost hypermarket Arkhangelsk and online store of the same name.

The company already connected over 300 terminals to OFD Platform. At the same time "anniversary" registration took place with cash desk of the ATOL 77F model on which service OFD of one year is activated. The cash register equipment already issued to buyers several tens of checks.

By data FTS Russia, within the first stage of cash reform to a new operating procedure it is going to transfer about 1.2 million cash register equipment (more than 1.1 million cash desks are registered at the moment - in more detail about it read here). Thus, as of August 10, 2017 every fourth online cash desk is connected to the OFD Platform system.

Plans to earn from analytical services

The fiscal data operator of the ODF Platform cash registers (CR) is going to start service on the basis of Big Data (Big Data), the CEO of the company Anton Rumyantsev told in February, 2017. The company will collect data on purchases which pass through the cash registers serviced by it, to analyze them and to sell to clients the aggregated analytics in different cuts.

Consumers of these data in the company see owners of shops – and that whose cash desks are serviced at OFD Platform, and third-party. Retailers will be able to receive analytics on purchases separately in the shops and also aggregated data on regions. For example, the client will be able to see how many what goods were sold in its shops for a certain interval of time what average price on these or those goods in the region what goods are in the greatest demand at different times for and many other things, Rumyantsev explains.

Using these data, the retailer will be able to understand why some goods at him badly are on sale for what goods it makes sense to reduce the price or on the contrary to raise, do special actions for clients.

The analytics can be used also for providing the personified offers to the buyer. If he paid for goods with the bank card, given about the card and its owner do not arrive to the operator – it obtains the depersonalized information on purchases. However it is possible to identify the buyer according to the card of loyalty. Having compared time of presentation of the card of loyalty at the checkout and goods which were purchased exactly at the same time at this checkout, it is possible to define who exactly purchased it. Analyzing purchases which are made by this person, it is possible to create personally for him interesting offers.

Anton Rumyantsev sees big perspectives of business on Big Data for fiscal data operators

Since July 1, 2017 the organizations and most of individual entrepreneurs should use only the cash registers of new generation - the online cash register equipment. As of the beginning of 2017 OFD Platform won several tenders for service in total more than 100 thousand units of the cash register equipment. The largest volume of connections goes from large and average retail. More than 100 networks of such level work with OFD Platform for the beginning of year. Among them – Mascotte, Teremok, Ingosstrakh, Know-how, Thomas Muenz, Zenden, etc.

By July 1 in the company expect to receive on service already about 400 thousand units of the cash register equipment, Anton Rumyantsev told TAdviser. He noted in a conversation with TAdviser that his company at first needs to provide connection of clients within this stage then OFD Platform is going to start analytical services.

Only large retail chain stores because of the high cost of such solutions are able to afford to create and support own analytical systems, note in ODF Platform. It is simpler to less large networks to buy analytics as service.

In addition to services for retailers, on the basis of Big Data "OFD Platform" is going to start and services for buyers of shops. For example, it is possible to create the application for accounting and control of personal expenses on the basis of information analysis from their checks, Rumyantsev says.

Rumyantsev also told TAdviser that on the basis of Big Data his company developed an analytical system for providing service itself from scratch and itself is engaged in its development. The finished commercial product is too expensive, he says. Besides, in it it is difficult to provide the same flexibility of setup as in the self-written solution which is initially written under requirements of the specific company, consider in OFD Platform. A system at own computing powers of OFD Platform placed on the leased platform in DPC is placed.

How many OFD Platform is going to earn from Big Data, Rumyantsev preferred not to designate TAdviser. The company assumes that through some time from analytical services will earn even more, than from services of the main profile.

By estimates OFD Platform, all market of services of fiscal data operators in 2017 will make about 3.6 billion rubles, and in 2018 it can make already about 6 billion rubles. The share in this market in the company is estimated approximately at 30%. In addition to OFD Platform as of the beginning of 2017 four more fiscal data operators work. According to Rumyantsev, on the way - 6 more operators.

Agreement with SKB Kontur

At the beginning of 2017 OFD Platform and SKB Kontur signed the partnership agreement on provision of services of the fiscal data operator. The integrated Kontur.Ofd service which integrated technical solution of the licensed fiscal data operator OFD Platform and development of SKB Kontur — "A personal account of the owner of the cash register equipment" for monitoring of the transferred fiscal data, formation on their basis of analytical reports and also online registration of cash desks became result of partnership.

2016

Inclusion in the register of FTS

The OFD system in Russia officially earned in September, 2016. According to the order of FTS of August 31, 2016 No. ED-7-20/468 @, the first four of operators was entered in the official register, and then in September got permissions to processing of fiscal data. For example, OFD Platform (in the register of Evotor OFD LLC) got such permission on September 1, 2016.