Factual

2020: Merge to Foursquare

Factual announced on April 6, 2020 merge to Foursquare company. New business will work under the Foursquare brand, and the current chief executive of Foursquare David Shim will head it. The founder of Factual Gil Elbaz will join the board of the united company.

Factual offers advertisers and advertizing agencies the tool kit allowing to reach narrow audiences based on movement of people.

For example, the company is capable to tell where there were consumers before came into shop of the advertiser and also where they went then; what shops they visited for the last month, etc. Using these data, customers can configure the advertizing campaigns more precisely.

Foursquare, first of all known for the social network which users give marks about the institutions and the organizations visited by them also delivers to corporate customers the location-based data helping to create advertizing strategy, but products of the companies differ.

"If to speak about segmentation of audience, Factual in this area No. 1. We — not No. 1. Foursquare — No. 1 as for attribution, advertizing efficiency and also tools for application developers" — David Shim explained.

During a pandemic of a coronavirus of Foursquare provides data on pedestrian traffic to public authorities and the organizations in the field of health care. These data help them to understand better behavior of people in the conditions of crisis.

According to representatives of Foursquare, the new united company will have an unprecedented scope: more than 500 million mobile devices around the world, 25 million regular users, more than 14 billion ready "chekin" and more than 105 million points of interest in 190 countries and in 50 regions. The cumulative customer base will include hundreds of brands, including Microsoft, Uber, Samsung, Snap, Twitter and about 50% of the companies from the list of Fortune 100^[1].

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