Performance Group

Performance Group is one of large delivery companies of ready food allowances in Russia for every taste. For November, 2019 the company works in Moscow, St. Petersburg, Yekaterinburg and Krasnodar and manages three brands of a healthy power supply: Performance Food, Level Kitchen and My Food.

History

2020: Work in new conditions

In 2020 Artur Zeleny set the objects to achieve a leading position in the market to delivery of healthy food and to win more than 50% of a total turnover of this industry for the company.

During a pandemic of a koronavirusny infection of Performance Group actively joined in a campaign for support of medics. The holding began to take daily free hot meals to hospitals of Moscow and St. Petersburg – including to the well-known infektsionka in Communard.

According to the forecast of analysts of Performance Group published by Kommersant in March, 2020, the pandemic can lead to growth of a segment of delivery of ready food allowances. The total amount of the market can reach 15 billion rubles against 12 billion without quarantine measures.

Among new consumers – those who got used to visit restaurants and cafe — at least 50% of orders is necessary on them, – Artur Zeleny considers.

2019

The company considered what food allowances were ordered by Muscovites this fall

More than 70% of deliveries in the capital region are the share of those who, ordering ready diets, do not set any particular sports or other purpose. Now the main motive – tasty and variously to eat, without being afraid to get poisoned in unfamiliar cafes or restaurants.

"Still a year ago most of consumers of a ratsionny power supply was made by professional and nonprofessional athletes, it was important to them to gain weight, to keep shape or on the contrary, to throw off extra kilos. Athletes were our focal audience. But today the lion share of shipments is the share of ordinary people for whom the main motivator for the order – useful, various and, the most important, absolutely safe food. In process of increase in order amount the market of diets with delivery becomes more and more mass therefore also the client of similar services is more and more similar to the normal busy citizen with typical flavoring addictions today", - Green Artur, the founder of Performance Group notes.

Safety of a power supply with delivery and lack of time for a visit of cafe or restaurant – here that is today the main motives for the order of individual diets. These factors will create the main order portfolio and further.

Easy Meal acquisition

On November 28, 2019 Performance Group announced purchase of Easy Meal company, one of the oldest companies of the Russian foodtech-market. Read more here.

Mail.ru Group investments

In 2019 media knew that paid attention in technology holding Mail.ru Group to the company. Within a year the IT giant carried out two rounds of investments into Performance Group, earlier not attracting money of external investors at all – in July and in October. Finally Vedomosti reported that the share of Mail in PG grew to 25%.

By this time Performance Group took the second place in the Russian market of food on a subscription, promptly catching up with GrowFood. The company has seven own production centers, and the area of work grew from the capital district to Moscow, St. Petersburg, Yekaterinburg and Krasnodar.