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Russian Football Premier League (RFPL)

Company

Owners

+ Zenit Football Club

As of October 2019, the main activity of the company is the activity of sports facilities.

History

2023: Total revenue of Russian clubs - more than €1 billion

The total revenue of football clubs playing in the Russian Premier League in the season 2022-2023. amounted to 1.05 billion euros. This was reported in a UEFA report published in mid-February 2024. Read more here.

2022: Spartak became the most unprofitable football club in Russia

Spartak received the largest net loss among football clubs of the Russian Premier League (RPL) in 2022. This became known in early June 2023.

Spartak has become the most unprofitable football club in the Russian Federation

The calculation of net profit or loss includes all club operations, including transfer income and expenses. The rating of RPL clubs by the largest net profit/loss in 2022 (before tax) is as follows:

  • Wings of the Soviets - 777.5 million rubles, growth from 2021 - 749.2 million;
  • Sochi - 750.3 million rubles, growth from 2021 - 973.4 million;
  • Zenit - 647.5 million rubles, growth from 2021 - 812.8 million;
  • Paris NN - 398.7 million rubles, growth from 2021 - 291.3 million;
  • Akhmat - 324.2 million rubles, growth from 2021 - 223.1 million;
  • Dynamo - 157.5 million rubles, growth from 2021 - 0.3 million;
  • "Torch" - 127.4 million rubles, growth from 2021 - 127.1 million;
  • Lokomotiv - 44.2 million rubles, growth from 2021 - 2.32 billion;
  • Orenburg - 20.8 million rubles, fall from 2021 - 53 million;
  • Ural - 24.2 million rubles, growth from 2021 - 23.5 million;
  • Rostov - minus 54.3 million rubles, growth from 2021 - 188.2 million;
  • Khimki - minus 310.2 million rubles, fall from 2021 - 80.6 million;
  • CSKA - minus 454 million rubles, growth from 2021 - 526.1 million;
  • Torpedo - minus 541.2 million rubles, fall from 2021 - 237 million;
  • Krasnodar - minus 1.175 billion rubles, fall from 2021 - 661.6 million;
  • Spartak - minus 2.35 billion rubles, fall from 2021 - 1.316 billion.

Former president of Moscow "Spartak" Andrei Chervichenko explained the club's leadership in losses in the RPL as follows:

File:Aquote1.png
Spartak has a lot of extra players. They weigh down the payroll, are reflected in the transfer balance. Spartak has a clear problem with management. In principle, this is a problem for all our clubs. But since Spartak is the most wasteful among them, it turns out such an inglorious place.
File:Aquote2.png

2021: Bookmakers offer to sponsor the league for 8 billion rubles in 4 years

In 2021, bookmakers imposed competition on Tinkoff Bank for general sponsorship of the Premier League football. If earlier the bank paid 300 million rubles a year, now bookmakers are ready to pay 8 billion rubles for 4 years.

2020: Title partnership with Tinkoff Bank

On February 26, 2020, Tinkoff Bank announced the conclusion of a title partnership agreement with the Russian Premier League.

The agreement was signed for the seasons 2019-2020, 2020-2021 and 2021-2022. The sports tournament in Russia, starting in February 2020, will be called the Tinkoff Russian Premier League.

As part of the agreement, Tinkoff will become the title sponsor of the Russian Premier League. The Tinkoff brand will be integrated into various sponsorship formats in TV broadcasts, in stadiums where RPL matches will be held, on digital platforms, etc.

{{quote 'author = said Oliver Hughes, Chairman of the Board of Tinkoff' We in Tinkoff with great enthusiasm decided to become the title partner of the RPL in order to support Russian football. We see in this partnership many opportunities for mutually beneficial cooperation - including in terms of business and marketing integrations, }}

{{quote 'author = noted Anna Mikhina, Vice President of Tinkoff' We have been eyeing Russian football for a long time. At the same time, we studied successful examples in Europe, when private business became the title sponsor of the largest national championships. We realized that we can also enrich Russian football and clubs with interesting marketing integrations and attract fans to the stands. Therefore, we are confident that this will be an interesting and mutually beneficial partnership in terms of

business. We have already developed a marketing integrated campaign for the RPL that will allow us to increase the loyalty of our existing customers and attract additional ones. For example, in cities and regions where RPL matches are held, we already have over 5 million customers. And we plan that their number will double during our contract with the

RPL. As a result of our partnership, Russian football clubs will be able to get additional channels for ticket sales, direct access to the relevant audience and access to marketing tools of the entire Tinkoff ecosystem. For example, personalized targeted offers for customers based on big data. They will be able to attract fans to stadiums through our marketing channels, we can help them promote football as a popular family

leisure. In the near future, we will launch the sale of tickets for sports with cashback in the Tinkoff super application - fans will be able to buy tickets for football and other sports directly from the one-click account

. The Tinkoff ecosystem has its own tourist service, mobile operator, etc. Football fans will be able to buy air and railway tickets for away games, book hotels, }}

Notes