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German company, software maker, largest in Europe. The headquarters  — in Valdorf (Germany). The company takes the fourth place in the list of the largest software developers in the world. For many years SAP remains the leader of the Russian market of ERP systems.

Competitors: Oracle

Plattner Hasso - 6,2%
Hopp Dietmar - 6,14%
Elliott Management - 1%
3% are the share of treasury shares, the others in free circulation.





History of SAP

Main article: History SAP SE

SAP company was created in 1972 by five former employees of IBM (Klaus Tschira, Dietmar Hopp and Hasso Plattner, Claus Wellenreuther, Hans-Werner Hector) from the German office of the company in the city of Veyngeym. The name of SAP was made on the basis of the first letters of the complete name: "Systeme, Anwendungen und Produkte in der Datenverarbeitung" / "Systems, Applications and Products in Data Processing". The first office of firm was in Manngeym (Germany). Development and output to the market of the product RF-System (SAP R/1).

Chronology of events from the history SAP SE of date of creation up to now here.


By January, 2019 business of SAP is divided within three main divisions:

  • Applications, Technology & Services;
  • Business Network;
  • Customer Experience.

Performance Indicators

Main article: Financial performance of SAP SE

As of the end of 2016 SAP has about 345 thousand clients in 180 countries of the world. The number of partners of the company in the world is 12.1 thousand, and the audience of the users working with SAP products on a cloud subscription exceeds 110 million.

2018: Increase in cloud revenue by 32% to 4.99 billion euros

In 2018 revenue of SAP reached 24.71 billion euros, having risen by 5% of rather previous year. The main merit in this rise belongs to cloud business: revenues of the company from implementation of the corresponding subscriptions and services of support were 4.99 billion euros that for 32% exceeds an indicator of year prescription.

And also on the corresponding services of support the German company earned 15.63 billion euros at the end of 2018 from sales of licenses for the traditional software installed on computers of clients. Concerning the 2017th this volume of this business decreased by 1%. Annual revenues from sales of cloud services and licenses for software jumped by 5%, having reached 20.62 billion euros.

Financial performance of SAP
Financial performance of SAP

In the direction of Customer Experience which, in particular, answers promotion of the CRM system of SAP C/4HANA turnover in the amount of 951 million euros in 2018 against 643 million euros in the 2017th is registered. These results include indicators of the purchased Callidus Software company. Quantity of cloud subscriptions

In division of SAP Business Network within which products develop SAP Ariba SAP Concur and SAP Fieldglass, sales reached 2.63 billion euros in 2018. The previous year they were at the level of 2.26 billion euros.

The division of SAP Applications, Technology & Services completed 2018 with revenue in the amount of 20.8 billion euros, and in 2017 sales made 20.22 billion euros.

The net profit of SAP in 2018 turned out equal to 4.09 billion euros that is 1% more, than the previous year. Order amount on products of vendor for the first time was exceeded by 10 billion euros.

Also follows from the financial statement that by the end of December, 2018 the number of the clients using  the SAP S/4HANA platform  worldwide exceeded  10,500 that for 33% exceeds value of year prescription. Among new customers — Verizon, Cargill, Infosys, Nestle, Hilti and Haribo.[1]

Business of SAP in Russia and the CIS

The company works in Russia since 1992.

Also enter an area of responsibility of the Moscow office SAP CIS:

Corruption in SAP

Main article: Corruption in SAP

The SAP company repeatedly participated in the corruption schemes connected with delivery of its products to clients. Read more here.

Merges and absorption

Main article: Merger of SAP

Affiliate program of SAP

Main article: SAP Partner Network

SAP consultants

Main article: SAP consultants


Key competitors of SAP in the world market are the following companies:

Most sharply SAP competes with Oracle. A striking example is the current lawsuit between the companies in which Oracle accuses SAP of the espionage which was allegedly performed by the staff of TomorrowNow (SAP affiliated enterprise).

Interesting Facts

  • SAP donated to the Museum of Computer History in Palo Alto (California, the USA) a collection of rare computers and component parts with a total cost of 250 thousand USD.

See Also

10 methods of a victory over SAP at a negotiating table


Stock price dynamics

Ticker company on the exchange: NYSE:SAP