SeeWhy

SeeWhy will add the platform for trade of hybris, the company as a part of SAP, instruments of personalized marketing on the basis of the analysis of a customer behavior in real time and will allow to bring customer interaction to a stage of the actual sales more effectively. Acquisition of SeeWhy will expand possibilities of the hybris platform and different SAP products due to involvement of clients in real time and optimization of their service. Users of solutions will be able to increase sales volumes on the most different channels and in all common ground with clients.

Development of Internet trade and multichannel sales stimulates the companies of all industries to pass to models of the automated and personalized marketing and customer service. Marketing specialists refuse a paradigm of "universal marketing", and the organizations look for solutions for effective conversion of traffic and increase in sales volume and aim to strengthen customer relations on all the Solutions SeeWhy for behavioural marketing allow to wage in real time the individual personalized marketing campaigns, the including messages for e-mail, advertizing for mobile to both Internet channels and social networks on the basis of behavior of the specific client. They turn marketing from importunate noise into personal service, increasing brand recognition and stimulating purchases. The solutions SeeWhy promote conversion and simplify sales, increasing efficiency on average by 18%. ROI of the products SeeWhy – one of the highest in the e-commerce market; they annually reduce the volume of the missed sales in the largest companies by the amount more than 500 million dollars.

"The solutions SeeWhy for automation of the personalized campaigns in real time ideally are combined with the products hybris and SAP. Thanks to them our clients will receive higher return from investments into the platform of multichannel commerce hybris, – Ariel Lüdi, the chief executive of hybris, and Carsten Thoma, the president and one of founders of the company said. – Emergence of the platform of new generation for customer acquisition and digital trade will become result of acquisition of a fast-growing cloud service".

The SeeWhy company with head office in Boston (the State of Massachusetts, the USA) services more than 4000 leading brands and retail networks. Its solutions allow to increase quickly conversion due to automatic start of the personalized marketing message on the correct channel in due time. The patented SeeWhy CORE™ platform uses technology of real-time calculations "in-memory" for the choice of optimal following action on each certain client and initiation of different actions in scales of the ecosystem covering more than 30 integrated leading advertizing services, the systems of e-commerce, service providers of e-mail, services of web analytics and social networks.