Sitronics Microelectronics
Owners:
RTI
Owners
RTI can insist on rebranding of all assets which entered into the company as a result of the transaction with Sitronics including the direction of microelectronics where the Mikron plant and Sitronics Microelectronics enters. Announced this TAdviser on December 21, 2012 the source close to Micron.
The source reported to TAdviser that the cost of rebranding can cost RTI from 5 million rubles. However the fact when the decision on a uniform brand is made - is unknown.
The press secretary of RTI Konstantin Poltoranin told TAdviser that so far the question of rebranding was not brought up. "The brand is recognizable, it works, and tasks to kill it now is not present", - he told.
The analyst of UK "Finam Management" Anna Zaytseva reported to TAdviser that rebranding after integration of businesses is quite standard scenario. However about the possible cost of such step it found it difficult to answer.
According to the analyst of IK Uralsib Konstantin Belov, usually replacement of a brand of the companies of such level cost from several million dollars. "It is necessary to understand whether there will be it just transition to a brand of RTI or development of a new logo for all holding. From it the price will strongly fluctuate", - TAdviser it told.
In Micron did not respond to the request of TAdviser yet.
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