Texture

The Texture company since 2010 develops the online service of the same name for an electronic magazine subscription. By March, 2018 in Texture articles of more than 200 magazines are available (National Geographic, Vanity Fair, GQ, Esquire, Forbes, The New Yorker, Cosmopolitan, Forbes, etc.). The subscription fee for use of service makes $10.

History

2018: Apple purchased Texture

On March 12, 2018 the American producer of electronics Apple announced Texture purchase. The cost of the transaction of the company was decided on to be disclosed.

Apple purchased Texture at Condé Nast, Hearst, Meredith and Rogers Media publishing houses and also at KRR investment firm which jointly owned service.

Apple purchased service for reading magazines of Texture

It is supposed that purchase of Texture will allow Apple to earn more actively from services with payment model on a subscription.

Several years before Apple began to position iPad as the new tool for reading magazines. The Newsstand platform was soon submitted, but over time it stopped existence because of different positions of the company and publishing houses concerning income distribution and other disagreements. The News application which collects news on the Internet came to replacement of Newsstand.

We support qualitative journalism from the checked sources, allowing magazines and further to release fascinating stories for subscribers — words of the senior vice president of the company Eddy Cue are cited in the blog of Apple.

In the message it is also noted that during the work since 2010 the Texture service became one of the main platforms giving to users an opportunity of instant access to a number of the most popular magazines. In 2016 the editorial App Store command selected Texture as one of the innovation applications for the annual   Best Of selections nomination.^[1]

Apple did not specify how the company will arrive with Texture service. Perhaps, it will be integrated with the News project.

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