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Yandex.Market

Company

Revenue and profit of the company, Thousand rub

RevenueProfit
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Assets

Owners

+ Yandex.Market

Audience of service

According to TNS, in May, 2014 1.6 million people a day used Yandex.Market service on average.

Performance Indicators

2018: Growth of revenue by 59% to 7.8 billion rubles

Revenue of Yandex.Market, according to the reporting of "Yandex", in 2018 rose by 59% and reached 7.8 billion rubles. This rise was promoted by start of services of Beru and Bringly.

History

2019: Integration into the Brandquad platform

On May 24, 2019 it became known, SaaS- the platform for management content internet- Brandquad shops announced cooperation with Yandex. Market. With the help integration on API (the interface for programming) the Brandquad platform will provide storage, processing and transfer data about goods of producers to service for the choice of goods in a necessary format. In more detail here.

2017

The agreement on creation of joint venture based on Yandex.Market

On December 13, 2017 Yandex and Sberbank signed the binding agreement about creation of joint venture based on Yandex.Market. The relevant agreement of intent of the company was signed on August 9, 2017.

Under the terms of the binding agreement, Sberbank acquires again issued shares of Yandex.Market for the amount of 30 billion rubles (about 500 million dollars). At the time of the transaction partners estimate all enterprise at 60 billion rubles without future synergy. Yandex and Sberbank will own equal shares in the company. Ten percent of shares will go for formation of option fund for encouragement of employees.

Creation of service of retail Internet trade for users will become the main objective of Yandex.Market. In Russia, Georgia, the CIS countries and in the Baltics Yandex and Sberbank will be engaged in Internet trade only within Yandex.Market.

The CEO of Yandex.Market Grishakov Maxim will continue to direct the company and also will join the board of Yandex.Market together with three more representatives from Yandex and three representatives from Sberbank.

The joint venture will use technologies and a brand of Yandex and will get promotional and informational support of Yandex and Sberbank. Besides, partners use all opportunities and the accumulated experience in the areas to provide significant growth in Yandex.Market.

The transaction will be closed after necessary regulatory permissions are got and formal conditions are satisfied. The parties expect closing of the transaction in the first half of 2018.


In April, 2018 the Yandex company, the owner of the Russian service "Yandex", published the text of the shareholders' agreement of the joint venture created together with Sberbank for promotion of the project Yandex.Market. The document is published on the website of the American Securities Commission[1].

The agreement of "Yandex" with Sberbank was reached at the end of 2017 Sberbank undertook to invest 30 billion rubles in joint venture, having received in exchange the share in joint venture similar to a share of Sberbank. For implementation of arrangements in the Netherlands the Yandex.Market company was registered. In it Yandex and "subsidiary" of Sberbank of Digital Assets received 45% of shares. Another 10% of shares were received by the Dutch stichting of Stichting Yandex.Marker Equity Incentive. Stichting – the pattern of ownership in the Dutch right allowing the owner of any asset it is temporary to transfer him to the independent third party. This stichting is intended for encouragement of top managers " Yandex.market " and stocks Yandex.Market will issue in their advantage depositary receipts on owned by it.

Sberbank invests 30 billion rubles in Yandex.Market

On August 9, 2017 Sberbank and Yandex signed the agreement of intent to create joint venture based on Yandex.Market. Having integrated infrastructure and technologies, the companies will develop the e-commerce ecosystem including purchase and sales of goods, including digital and also the products and services connected with it.

Under the terms of the agreement Sberbank invests 30 billion rubles in Yandex.Market. At the time of the transaction partners estimate all enterprise at 60 billion rubles without future synergy. The parties will have equal shares in the company. To ten percent of shares of the company will go for formation of option fund for the staff of Yandex.Market.

Yandex.Market will continue to work under control of the current command headed by the CEO Maxim Grishakov. He will join the board of Yandex.Market together with three more representatives from Yandex and three from Sberbank.

Yandex.Market is transformed to online hypermarket

In July it became known that the Yandex.Market service intends to be transformed to online hypermarket in this connection already conducts negotiations with logistic operators on lease of warehouse to have the stock of saleable articles. According to RBC the CEO of service Maxim Grishakov, Yandex.Market should look as traditional hypermarket, but in the Internet version.[2]

"On the platform Yandex.Market we really build hybrid model because it will most accurately satisfy needs of our buyers, on the one hand, and will be cost-efficient for us, with another. We want to control execution of the order for those goods which are bought often. For example, children's diapers or a stern for animals. We are going to place them in our warehouses or warehouses of the checked partners. And large-size goods which are bought not so often, say, heater for walls it is inexpedient to keep at himself in stocks though it is possible to order through our platform, of course. It is our focus — the wide range" — Grishakov explained.[3]

As noted, service began transition to new model last year. So, in September, 2016 the scheme of work with shops was changed from advertizing (cost-per-click, CPC) to transactional (cost-per-action, CPA). If earlier the platform took the commission (from 4.5%) for each transition of the user to the website of shop, then now — for perfect purchase (from 2%). According to service, in Moscow and area already 20% of orders are made out directly on Yandex.Market.

"We create a system at which the consumer can come to Yandex.Market, select the necessary goods at the best price and these goods to it will come one delivery — Maxim Grishakov told. — For this reason we made the decision to pass to transactional model. We will build the system of logistics and the goods delivery, to aggregate them in warehouses and to offer to buyers the most advantageous conditions. I want to make so that the buyer, coming to Market, could select different goods with the beneficial price and receive them by the most convenient method — the courier, mail, using automatic post offices".

According to the head of Yandex.Market, the service is going to experiment and offer further on the platform other types of goods. Earlier in the test mode the service began to sell bank cards and insurance products.

According to the head of the Association of the Companies of Internet Trade (ACIT) Alexey Fedorov, the increasing competition, in particular, to the Chinese AliExpress became the reason of transition to new model. "From abroad the share of AliExpress makes not less than 60% of 300 million sendings — he noted. — By the end of 2017 from the Chinese marketplace 1 million sendings a day will come to Russia - it is already more, than all orders for Yandex.Market combined".

Deputies obliged Yandex.Market to return money for not delivered goods

The State Duma adopted at the beginning of 2017 in the first reading the bill of regulation of activity of commodity aggregators on the Internet. Amendments to the law "About Consumer Protection" which were drafted by Rospotrebnadzor are stated in the document and approved by the government.

The bill enters a concept of the aggregator of goods or services. It is the organization or the individual entrepreneur giving on the Internet concerning certain goods an opportunity for the consumer at the same time to study information on these goods, to sign the purchase and sale agreement with the seller and also to make advance payment of goods directly on the bank account of the seller.

The aggregator, as well as the organizations authorized by the seller and individual entrepreneurs, are obliged to inform the consumer information on themselves and the manufacturer. The aggregator can make it, having posted links to the websites of the manufacturer (the seller, the contractor) on the website. The organizations authorized by the manufacturer (seller) and individual entrepreneurs are at the customer's request obliged to provide confirmation of powers to act for the benefit of the seller (manufacturer).

In what cases aggregators should return money

Introduction of responsibility of the aggregator became the most important part of the bill. For providing unreliable information to the consumer about goods (service) or the seller (the manufacturer, the importer, the contractor), the aggregator will bear responsibility for the losses caused to the consumer.

At the same time responsibility for proper execution of the agreement signed by the consumer with the seller on the basis of information on goods provided by the aggregator and also for observance of the rights of the consumers connected with transfer of low-quality goods is born by the seller.

The aggregator will have to return to the consumer the amount of the advance payment received by it if goods (service) were not delivered (are rendered) in time, and the consumer sent to the seller (contractor) the failure notice from agreement performance of purchase and sale in connection with violations of the obligation of the seller (contractor).

The amount should be returned by the aggregator within 10 days from the moment of presentation of claims. Along with the requirement the consumer should give to the aggregator confirmation of the direction to the seller (contractor) of the failure notice from purchase and sale agreement performance.

If the consumer refused acceptance of goods owing to providing by the aggregator of unreliable information or the seller, the aggregator is obliged to return the amount of prepayment received by it within 10 days from the moment of presentation of the relevant requirement from the buyer.

The aggregator has the right to refuse to the consumer a refund if the seller (contractor) provides it confirmation of acceptance of goods (service) of consumers, and the aggregator within 10 days will direct this confirmation to the consumer.

"Yandex" against

The bill, in case of its final acceptance, first of all will concern Yandex.Market service. However, under operation of the law only the partners Yandex.Market working on CPA model within which the consumer makes out will get and pays the order directly on the website Yandex.Market[4].

In "Yandex" from the very beginning were against this bill. "The current edition of the bill does not consider that role which is executed by the aggregator — said in "Yandex". — Moreover, he puts the domestic companies in more vulnerable position in comparison with their foreign competitors. Earlier market participants directed the relevant proposals on adjustment of the current version. They are balanced in terms of observance of the rights and the interests of all participants of process and are directed to increase in level of legal security of consumers".

2016

Yandex.Market forces online stores to share income

The aggregator of goods from Yandex.Market online stores changes the principle of search issue. Since September 27, 2016, at issue of goods on 179 categories the priority will be given to the shops connected to Yandex.Market on the CPA model (Cost Per Action)[5].

In total at "Yandex. - the Market" about 2 thousand commodity categories. Changes will concern the most popular of them: home and computer equipment, eleknroniki, children's and automobile goods. So far such principle of ranging will be applied only in Moscow, but will soon extend also to regions.

Historically Yandex.Market in the search issue ranged goods, proceeding from the CPC model (Cost Per Click). Online stores paid the aggregator for each visit ("click") which they received from this platform. The more the shop was ready to pay for one "click", the its goods were ranged above.

If the user at a design of goods directly on Yandex.Market selects prepayment, then the commission from it will be written off only at the moment when the goods are transferred to the delivery service. Respectively, if before the moment the user cancels the order, then the shop will lose nothing.

Also at payment of the order on Yandex.Market the aggregator itself performs acquiring of bank cards and does not take from shops the commission for it yet. Besides, at payment on Yandex.Market the platform will be able to undertake all functions of arbitration between the user and shop.

One more advantage is connected with the fact that not all online stores have the optimized versions for mobile devices. The order through Yandex.Market can be performed in its mobile application.

Since September Yandex.Market itself will sell the equipment and electronics

Yandex.Market" was defined when from its platform the most part of transitions to pages of sellers is gone: since the end of September the platform itself will sell in Moscow the main commodity categories in the Russian online commerce – electronics, home appliances, children's goods, goods for animals. The representative of Yandex.Market told[6] to Vedomosti about it[7].

Now online retailers pay Yandex.Market for the fact that the platform posts their goods on the website from where users pass already to the website of the seller (cost per click). At the same time since the end of 2014 Yandex.Market tests a system at which purchase is performed directly on its platform, and the online retailer pays for the transaction (cost per action, CPA, or "The order on the Market").

About 1.5 million cards of goods of different categories which give to the platform about 50% of traffic of users will be transferred to The Order on the Market program at the end of September, the representative of Yandex.Market specified. Until the end of 2016, according to him, other commodity categories in Moscow for which the SRA model is applicable (i.e. not requiring individual change of parameters of a product for the specific buyer, for example as upon purchase of kitchen furniture will be transferred to new model. – Vedomosti). In 2017 Yandex.Market is going to implement The Order on the Market program and in other regions of Russia, the representative told.

2014: Purchase of Metabar company

On November 27, 2014 "Yandex" released the alpha of the Browser, among its opportunities "The rich answer" which on the basis of data of Yandex.Market recommends the beneficial price is submitted. And at the beginning of December, 2014 it became known that "Yandex" purchased Metabar company.

The idea of Metabar - the designer of web applications using whom owners of the websites could create applications for the audience. The Sovetnik service Metabar started in 2013. For the end of 2014 at it more than 2 million users, according to the company.

"Adviser" in the work from the very beginning was guided by data of Yandex.Market which shares income for cliques. Annual revenues of Metabar company were less than $1 million, Vedomosti knows. According to Runa Capital by the time of the declaration of the transaction of the company already profitable. In the last months revenue of Metabar grew for 30-40%, the creator Mikhail Ushakov says it. According to Card file, in 2013 revenue of the company - 12.9 million rubles, net profit - 6.9 million rubles, Kommersant writes.

It is the first exit of Runa Capital in Russia, the representative of Runa Capital Liliana Pertenawa told Kommersant. According to her, sale of Metabar brought to fund "repeated return on investment". To "Yandex" the company cost several million dollars, but it is no more than $5 million, according to the source Vedomosti. "Yandex" purchased everything, except the legal person - intellectual property, a command and user base. All 11 people of the Metabara command passed to work into search engine.

Adviser for demonstration not only the best prices from Yandex.Market, but also for other areas is going to use "Yandex".

"We are going to use it for the choice of different goods and services, for example plane tickets", - the head of service of marketing of Yandex.Market Alexander Feoktistov told Kommersant.

Notes