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PS Yandex.Money

Company

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PS Yandeks Dengi LLC is the affiliated enterprise of Sberbank providing services of virtual payments.

Owners:
Sberbank - 100%

Content

Revenue and Net Profit millions Thousand rub

Number of employees
2016 year
150

Assets

Owners

+ Yandex.Money

Performance Indicators

2019: An annual turnover - 502.7 billion rubles.

According to data of Mediascope for 2019, pay 53% of Internet users in Russia through a purse of Yandex.Money. Business of Yandex.Money multiply grew from the moment of acquisition of control by Sberbank in the company: so, the annual turnover of the company increased by 13 times and made in 2019 502.7 billion rubles, EBITDA — by 16 times (to 2.9 billion rubles). Net profit for 2019 was 1.9 billion rubles, net assets (on 12/31/2019) — 6.9 billion rubles. Own company funds on accounts exceeded 6 billion rubles.

History

2020

an Opportunity to be identified Sberbank of ID with the help

On July 7, 2020 Yandex.Money reported that their users who are clients of Sberbank can be identified in read minutes with the help Sberbank of ID now. For this purpose it is not even necessary to leave the house — after online identification all advantages of Yandex.Money — for example, payment of online purchases worldwide and multiple currency accounts will become available to the user.

Earlier identification in Yandex.Money through Sberbank was carried out using its SMS bank and took up to five working days. Now it happens on Sberbank of ID, and on it several minutes leave.

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Yandex.Money — a part of an ecosystem of Sberbank, and identification acceleration — result of cooperation of its internal services. Are sure, the present possibility will be demanded: approximately in 70% of cases our users are identified through Sberbank — Alla Savchenko, the Head of Department of development of products of Yandex.Money says.
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Identification in Yandex.Money on Sberbank of ID is available to any Russian client of this bank. That to pass it, it is necessary to select on the website of Yandex.Money from the registered purse identification through Sberbank, to click "Continue about Sberbank of ID", become authorized on the website of bank and agree with transfer of personal data. Then the user will need to confirm identification on the website of Yandex.Money — and the status of a purse will change.

Sberbank will redeem from "Yandex" its share (25% + 1 rub) in Yandex.Money

As TAdviser knew on June 23, 2020, Sberbank and Yandex Company made the decision on the section of joint assets. In particular, Sberbank within development of an ecosystem intends to sell to Yandex 45% in Yandex.Market B.V. company which operates in Russia under brands Yandex.Market, Beru, Superchek and others. Besides, Sberbank completely redeems from Yandex its share (25% + 1 rub) in Yandex.Money company and will carry out its rebranding until the end of 2020. According to Sberbank, the preliminary amount of purchase is 2.4 billion rubles Read more here.

Yandex allows a possibility of restructuring of property of Yandex.Money

Sberbank will become the only owner of Yandex.Money service where now the State Bank possesses 75%, and 25% — to "Yandex". At the beginning June, 2020 with reference to sources The Bell reports about it.

Also the companies will stop cooperation in other joint venture — Yandex.Market (the marketplace of Beru enters it), which, according to The Bell, completely will pass to "Yandex".

Now the bank and the company possess about 45% of Market, another 10% — at management of service.

In the press service of "Yandex" the edition was told that the company considers "possible restructuring of the ownership in joint ventures". Sberbank answered that "do not comment on market rumors".

Yandex.Money started transfers via Telegram

On March 16, 2020 it became known that users of Telegram had an opportunity to send money transfers to other people through  Yandex.Money. The messenger recognizes the card number among the text of the message now.

For implementation monetary it is necessary to add number of the bank card to the message, and the messenger will show the direct reference on the page of Yandex.Money. On this page it is necessary to fill out data of the sender, and the user needs to select from where to transfer money — from a purse in Yandex.Money, from the tied to it or any other bank card.

Users of Telegram had an opportunity to send money transfers to other people through Yandex.Money

The new feature since March 16, 2020 is available to all in Russia who uses Telegram, has the card of any Russian bank or the identified purse in Yandex.Money. Affirms that Yandex.Money became the first service which integrated money transfers via Telegram in Russia.

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Money transfers between people become simpler. Users do not need to enter manually the card number in the application any more. To transfer money to relatives to household expenses or to chip in together for a gift to colleagues now it is possible directly in the messenger, without coming off communication — the Head of Department of development of products of Yandex.Money Alla Savchenko said.
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Russians even more often send money transfers to other people from smartphones. According to Yandex.Money which was published on March 16, 2020, the share of turnover of such transfers grew in a year by 37% — up to 41% of all transfers through service. The share of transfers from phones increased by 42%. The most part of such transfers are the share of Android device — 68% that is 3% more, than a year before.

Earlier Yandex.Money added a feature for the companies to accept payments via Telegram bot in "Yandex.Cash". According to an analytical system  " Yandex.radar ", by March, 2020 monthly Yandex.Money resorts to services of a payment service about 10 million users.

Adding of Google Pay in services of Yandex.Money for fund raising

On January 20, 2020 Yandex.Money reported that now users can transfer funds for good deeds or crowdfunding projects via Google Pay. The present possibility is available in Ya. Sobera, forms and buttons of Yandex.Money to fund raising. To send money via Google Pay, it is not necessary to have at itself the bank card and to spend time for input of its data — enough to confirm transfer in Android device. Thus, people had one more convenient method of a whip-round — will be able to send them transfer even those who have no e-wallet or the bank card near at hand at all.

Ya. I will collect, forms and buttons of Yandex.Money help to organize fund raising with the most different purposes — whether it be a pooling of funds on a gift to the friend, Donata for the online stream, donations on the crowdfunding project or a charity event. Ya. Sobera allows to create the page for a whip-round, the link to which the user can share in the blog or, for example, social networks. The form and the button of Yandex.Money can be added on the website using the special code.

Earlier through Yandex.Money people sent funds for good deeds from e-wallets and from bank cards. Now it can be done and via Google Pay — it is enough to select this method and to confirm transfer. For January 20, 2020 the service is available to any MasterCard card linked to Google Pay, further users can transfer funds thus and from cards of other payment systems. That people could send money via Google Pay, the organizer of fund raising needs just to turn on acceptance of transfers from bank cards at setup of the page for Ya. Sobera, forms or buttons.

According to a May research of Yandex.Money, the number of payments by cards of service via Google Pay, Apple Pay and other contactless technologies increased for the last year by 2.5 times, turnover — by 3.1 times. At the same time the share of contactless payments by phones grew from 29% to 39%.

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The recent research of BCG showed that Russia is in the lead in the world on number of the tokenized payments and transfers — from the cards linked to the contactless systems, such as Google Pay. For many Russians contactless payments from phones became a usual thing long ago, and both offline, and online. We calculate that emergence of Google Pay in Ya. Sobera, buttons and forms of Yandex.Money will help to increase charges which our users arrange. Not always people have near at hand a bank card or time for input of its data for payment or transfer on the Internet. Google Pay solves this problem. It is enough to owner of Android smartphone to link once the card to Google Pay — further it will be able to transfer money for good deeds several movements on phone screen,
speaks Alla Savchenko, the Head of Department of development of products of Yandex.Money
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Input of autopayments on penalties of traffic police

On January 14, 2020 Yandex.Money announced that now their users can turn on autopayments on penalties of traffic police — as soon as the next penalty will come, the service will notify on it at once and will pay it. It is convenient and allows to save: this service will help to pay for violations of traffic regulations in time and to do not pass the grace 20-day period after receiving a penalty when the 50% discount applies.

Yandex.Money will be instantly transferred by data in the State information system on the state and municipal payments. Thus it is possible to pay the penalties of traffic police for the amount up to 750 rubles received later connections of autopayments and with not overdue grace period. At the same time money is written off from the e-wallet or from the bank card of the user. The service commission — 1% of a payment amount, but is not less than 30 rubles.

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Even the responsible driver can miss timely payment of a penalty. For example, if the SMS about violation comes when the person is busy — he reads the message, closes and forgets. Our service will help to avoid it, always to pay in time and to be engaged quietly in another matters,
speaks Stepan Petukhov, the product manager of Yandex.Money
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The October research of 2019 of Yandex.Money showed that the average payment of Russians on penalties of traffic police grew in a year from 496 to 531 rubles. In top-3 the cities on this indicator Moscow (582 rubles), Krasnoyarsk (579 rubles) and Samara (531 rubles) entered. And least of all car owners from Volgograd (436 rubles) pay for violations of traffic regulations, Omsk (449 rubles) and Nizhny Novgorod (453 rubles) — it is probable, residents of these cities use a 50% discount.

Users can connect autopayments on penalties on the website of service. Further it can be made also in applications Yandex.Money, " Yandex.penalties ", " Yandex.navigator ".

2019

An opportunity to be identified in any salon of MegaFon

On September 17, 2019 Yandex reported that users of Yandex.Money can be identified in any salon of Megafon now — all them for September, 2019 about 2000. Thus, service expanded network of identification to more than 7000 points. After identification to the owner of the e-wallet all opportunities of Yandex.Money — transfers will become available to other people, payment of purchases on foreign online platforms and, for example, connection of multiple currency accounts.

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In July users were limited in a possibility of replenishment of anonymous purses from bank accounts. In September became effective the legislative amendments prohibiting cash withdrawal from anonymous purses, and in 2020 prohibition on their replenishment will begin to work with cash. All this will complicate use of electronic money for anonymous users. Together with Megafon we increase quantity of points of identification that it was even simpler to people to undergo it and to use Yandex.Money without restrictions,

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Both the Russian, and foreign users of Yandex.Money can be identified through salons of Megafon. For this purpose it is necessary to come to salon, to show to the cashier the passport, to call number of the e-wallet and to pay 200 rub. The user will be able to be calculated the bank card or cash. After that it will be necessary only to confirm identification on the website or in the application of Yandex.Money.

Identification of the e-wallet is necessary under the act of the Russian Federation for some transactions. After its passing the user of Yandex.Money will be able not only to remove cash from the e-wallet, but also, for example, to pay in online stores and outlets worldwide, to transfer money to other e-wallets, to bank cards and accounts. It will also be able to connect multiple currency accounts and cards — it will allow to store and spend up to 10 foreign currencies, to transfer them abroad and to remove in ATMs worldwide.

Transfers abroad in foreign currency and removal of currency in any ATMs worldwide

Owners of multiple currency accounts in Yandex.Money can send abroad transfers in foreign currency now, and owners of multiple currency cards — to remove currency in any ATMs worldwide. On July 17, 2019 the company Yandex.Money reported about it. Service started service of multiple currency accounts and maps in March, 2019. At first users could connect it only according to the request, now — clicking of one button in the menu of a purse.

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Multiple currency accounts and cards enjoy popularity at Russians, through our service people can connect to the card of the account in ten foreign currencies and from any of them to receive a cashback for expenditure. Seeing the interest of users, we continue to develop service. We simplified its connection — now it can be done without request for read seconds. We added also other features — currency transfers to citizens of other countries, replenishment of multiple currency accounts by bank transfer and removal of foreign currency via ATMs,
speaks Alla Savchenko, the Head of Department of development of products of Yandex.Money
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Owners of multiple currency accounts and cards of Yandex.Money can store, translate, remove and spend both rubles, and US dollars, euro, pounds sterling, Belarusian rubles, tenge, yens, yuans, Swiss francs, Czech korunas, the Polish zloties.

Top-5 foreign currencies in which owners of multiple currency cards of Yandex.Money in April — June, 2019 most often paid looks so: Belarusian rubles, euro, dollars, zloties, tenge. Average checks in these currencies made respectively: 18.5 it is white. rub (about 570 rubles), 35.5 euros (2560 rubles), 47 dollars (2960 rubles), 55 zloties (930 rubles), 3136 tenges (520 rubles).

To use multiple currency accounts and maps, it is necessary to be identified in Yandex.Money. It is possible to open the account and to keep on it foreign currency free of charge, and to fill up — from the ruble account. To spend money from currency accounts, it is necessary to issue the plastic or virtual card of Yandex.Money and to connect service "The multiple currency card". It costs 90 rubles in a month. It is possible to connect and turn off service at any time, month is counted from the date of connection of the multiple currency card. It is not necessary to include service for each card — to make it once enough, and all cards of Yandex.Money in the e-wallet will become multiple currency.

For payment of purchases in currency Yandex.Money charges a cashback — the same as for payments by rubles: up to 5 points for each spent 100 rubles. For currency payments service counts a cashback at the rate of on the date of purchase.

Research: as Russians pay without contact

On May 29, 2019, the company " Yandex.money " reported that the Russian users began to pay much more often purchases without contact: for the last year the number of payments by smartphones grew almost by 3 times. Analysts of Yandex.Money came to such conclusion, having studied as Russians pay without contact in cards of service in the most different shops. Data on payments of users for the last 12 months and for the same period were considered the previous year. In total Yandex.Money was issued by 800 thousand plastic and 17 million virtual cards.

Research Yandex.Money

For the last year of payments through systems Apple Pay Google Pay, Samsung Pay and Garmin Pay cards of Yandex.Money it became 2.5 times more. At the same time turnover increased by 3.1 times. Users of Yandex.Money can also pay in the smartphone without contact through own application service: in a year the number of such payments grew by 2.9 times, turnover — by 2.5 times.

In a segment of contactless payments phones gradually force out plastic cards. So, in a total amount of contactless payments through Yandex.Money the share of payments by smartphones grew from 29% to 39%, 48% are the share of turnover — in a year this indicator increased by 1.5 times.

Still a year ago 20% of turnover of contactless payments through Yandex.Money, as of May, 2019 — 35% were the share of virtual cards. The share of turnover of such payments was reduced by plastic cards according to 80% to 65%.

The majority of contactless payments by cards of Yandex.Money (91%) — for the amounts up to 1000 rubles. The share of payments from 1000 to 5000 rubles decreased from 9% to 8%. Less than 1% of payments are still the share of the amounts from 5000 rubles.

Most actively people pay without contact for rather inexpensive goods and services — for products and alcohol (an average bill — 383 rubles), for orders in cafe (306 rubles), for transport (201 rubles). Further there are medical services (435 rubles), purchases at gas stations (857 rubles), intercity and city transport (127 and 39 rubles respectively), utilities (1799 rubles), professional services (1689 rubles), the home Internet (722 rubles), entertainments (403 rubles), electronics and home appliances (2875 rubles), cinema, music and other digital content (441 rubles), lease of transport (266 rubles).

Some users pay without contact and purchases for much larger amounts. So, for 2018 the biggest check if you pay with the card of Yandex.Money was in the Moscow shop Cartier on Petrovka — 232 thousand rubles. On the second place — purchase in The Best Furniture shop for the amount of 211 thousand rubles. Most often cards of Yandex.Money users are still calculated without contact in O'KEY hypermarkets. On number of such payments Красное&Белое and Lenta shops got the second and third places, before them DNS and Pyaterochka respectively borrowed. On the fourth position for 2019 there is WildBerries, on a heel — Dixy, on the sixth — Pyaterochka, on the seventh — the Intersection.

Users can independently invest means through the section of Investment of BKS

On April 9, 2019 in Yandex Company reported that using the application of Yandex.Money users will be able independently to invest means in securities and foreign currencies. At the heart of service — the investment platform of BKS Broker company.

According to "BKS the Broker", most actively users invest in "blue chips" — stocks of the large and reliable Russian or foreign companies with stable profitability indicators. Among such companies — Gazprom, Sberbank, Lukoil, Apple, Facebook, Visa, Microsoft and many others. Investors actively invest also in foreign currencies which buy on stock exchange rate. More than 60% of all transactions on the BKS platform are the share of "blue chips" and foreign currencies.

As of April, 2019 the provided service is available to the identified users of Yandex.Money with the Russian citizenship. That to use it, it is necessary to open the section of Investment of BKS in the application of Yandex.Money and to create the broker account. After that it is possible to invest in securities or foreign currency. There is no minimum amount of investment. The service commission — 0.3% of transaction amount, but is not less than 99 rubles. For replenishment of the broker account and withdrawal of funds from it on a purse in Yandex.Money there is no commission. In addition to investment, in the section of Investment of BKS users of the application of Yandex.Money can also check a status of an investment portfolio and the history of transactions, to look at historical quotations and also to get advice on investment from professionals of the industry.

Users of Yandex.Money could invest earlier — using Yammi service. It uses technology of a roboedvayzing, gives advice on investment and itself creates an optimal investment portfolio of stocks of exchange-traded investment funds (ETF). Now in the application of Yandex.Money there is an alternative opportunity for those who want to select independently what to invest in.

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"The application of Yandex.Money stopped being only the tool for payments from the e-wallet long ago. Our joint project with Yammi showed that using Yandex.Money people not only actively spend money, but also want to earn them through investments. We offered alternative investment service. Using our application it is possible to invest money as through Yammi, relying on examination of professionals, and independently through the section of Investment of BKS".

Ilya Meshcheryakov, head of mobile products of Yandex.Money
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"Attractiveness of the Russian stock market grows. Despite external factors, investment volume and the number of market participants in the long term will systematically increase. The state actively promotes such trend, systemically implements measures for development of the stock market and improves mechanisms of protection of the private investor".

Olga Garland, the deputy manager of department on work with online partner "BKS the Broker"
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Start of multiple currency accounts and maps

On March 28, 2019 Yandex.Money announced introduction of an uslugua — multiple currency accounts and cards. In addition to rubles, users of service will be able to store and pay off with 10 foreign currencies: US dollars, euro, pounds sterling, Belarusian rubles, tenge, yens, yuans, Swiss francs, Czech korunas and Polish zloties. For payments from the card the cashback is charged.

To pay overseas purchase from the card of Yandex.Money, the user should not switch to foreign currency — the service itself will understand what money to select for calculation. Thanks to it it will be possible to pay conveniently and profitable in the different countries from one card of Yandex.Money.

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We expect that multiple currency cards of Yandex.Money will be popular with the most different users. The people who are living or having a rest abroad will comfortably feel in any country, saving on currency conversion and not wasting time for switching between accounts. Users who aim to save will be able to receive a cashback in points for payment of purchases from the account of any of currencies, available on service. In the future, freelancers will be able to receive the royalties in currency from foreign customers by a usual method — on e-wallets — Alla Savchenko, the director of products of Yandex.Money says.

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At first the limited number of users will be able to seize the present possibility — to get to test selection, it is necessary to submit the application. Further multiple currency accounts will become available to all completely identified users of service. It is possible to open the account in any foreign currency free of charge, and then to fill up — from ruble. It is convenient when it is necessary to postpone savings in foreign currency, for example, for future trip abroad. To spend money from currency accounts, it is necessary to connect service "The multiple currency card". In this case all cards of Yandex.Money in the e-wallet will become multiple currency. The cashback for payment of purchases in currency is charged the same as for payments in rubles — up to 5 points for each spent 100 rubles. Service counts a cashback for currency payments at a relevant rate on the date of purchase.

Before Yandex.Money began to work with foreign currencies, users paid abroad in cards of service in rubles.

In total in Yandex.Money for March, 2019 46 million purses are registered, about 800 thousand plastic and 17 million virtual MasterCard cards of the payment service provider are produced. Plastic cards of Yandex.Money can be used for online and offline - payments, including using the Apple Pay, Samsung Pay, Google Pay and Garmin Pay and also for cash withdrawal both in Russia, and beyond its limits. The identified users can withdraw money without the commission in any ATMs of the world within the limit set by service.

Users of Yandex.Money can identify purses in points Unistream now

On March 25, 2019 Yandex.Money announced that users of service of electronic payments can be identified in points Unistream across all Russia now. After that to owners of e-wallets all opportunities of Yandex.Money — for example, money transfers will become available to other people and payment of purchases on foreign online platforms.

Can identify the e-wallet in Unistream both Russians, and foreigners who are in the Russian Federation. Process of identification takes only several minutes: it is necessary to come to point Unistream, to show the passport and to tell the room of a purse in Yandex.Money. For completion of identification it is necessary to come into a purse on the website or in the application of Yandex.Money, to check, and then to confirm provided data.

As you know, identification of e-wallets is necessary under the act of the Russian Federation for some transactions. For example, the owner of an anonymous purse cannot send transfers and pay purchases in foreign shops — only in Russian. After identification passing the user of Yandex.Money will be able to pay in online stores and outlets worldwide, to transfer money to other e-wallets, to bank cards or accounts. Besides, from the identified purse it will be possible to send transfer to other person, and he will be able to encash it in any point Unistream.

As noted, identification considerably increases account limits in Yandex.Money. So, if the anonymous owner of a purse can spend only up to 15 thousand rubles for time then identified — up to 250 thousand rubles. After identification it is also possible to issue to a purse the personalized plastic card of Yandex.Money and to remove from it cash in any ATMs — to 10 thousand rubles a month without the commission and up to 100 thousand rubles for time.

2018

37% of foreign turnover according to cards were the share of cash withdrawal in ATMs worldwide

In 2018 37% of foreign turnover according to cards were the share of cash withdrawal in ATMs worldwide, 17% — on payment of services, 16% — on payments in shops, 15% — on payment of food and drinks, 4% — on purchase of clothes. In a ruble equivalent the average amount which users drew for time in foreign ATMs from cards of Yandex.Money was 8000 rubles. For different services people spent abroad from cards of service 2600 rubles on average for time, for purchases in shops — 1800 rubles, on food and drinks — 650 rubles, on clothes — 3000 rubles.

Growth of number of online translations through Yandex.Money for 54%

On February 22, 2019 Yandex.Money reported that Russians became more active to transfer money online, the smaller amounts and even more often — from mobile devices to Android. Analysts of Yandex.Money came to such conclusions, having studied as users send transfers using service.

The number of online translations through Yandex.Money in 2018 grew by 54% in comparison with 2017. People began to transfer money on the Internet more often — not only the number of those who do it, but also the average number of transfers on the user grew (from 6 to 6.7). At the same time average transfer in a year decreased by 232 rubles — up to 2663 rubles.

The number of transfers grows in different regions unevenly. Most quicker — where the share of transfers is still low: on the first place on rates of a gain — the Far East, though by the number of transfers it so far on penultimate. Regions with a low gain of number of transfers on the Internet (10-20%) are in the lead on absolute measures — means, most of users of these regions already mastered online translations.

The rating of federal districts by the number of monetary online translations

  1. Central (+11%)
  2. Volga (+20%)
  3. Northwest (+10%)
  4. Youzhny (31%)
  5. Siberian (+29%)
  6. Ural (+29%)
  7. Far East (+47)
  8. North Caucasian (+28%)

Source: data on money transfers via the website and mobile application of Yandex.Money for 2018 in comparison with the 2017th

The rating of federal districts on average transfer, rub.

  1. Central — 3319
  2. Northwest — 3028
  3. Far East — 2571
  4. Volga — 2439
  5. North Caucasian — 2411
  6. Youzhny — 2384
  7. Ural — 2330
  8. Siberian — 2306

Source: data on money transfers via the website and mobile application of Yandex.Money for 2018.

Yandex.Money helps people to send transfers both within Russia, and to other countries worldwide. On the volume of foreign transfers through service Ukraine is in the lead. Top three included also Belarus and Kazakhstan. In top-15 such distant countries as Thailand and Ecuador, and from the states of the European UnionSpain, Latvia and Bulgaria got.

The countries Top-15 on the volume of transfers through Yandex.Money for 2018

  1. Ukraine
  2. Belarus
  3. Kazakhstan
  4. Moldova
  5. Armenia
  6. Azerbaijan
  7. Georgia
  8. Tajikistan
  9. Kyrgyzstan
  10. Thailand
  11. Ecuador
  12. Latvia
  13. Uzbekistan
  14. Bulgaria
  15. Spain


Russians even more often send money using smartphones. The share of transfers through mobile application of Yandex.Money in 2018 grew from 19% to 34% (and from computers, respectively, decreased from 81% to 66%). The most part of transfers from mobile devices are the share of the Android platform — 65%.

2017: The new CEO - Ivan Glazachev

In March, 2017 the CEO's position in Yandex.Money was held by Ivan Glazachev before working in Russian Standard bank. The previous head of Yandex.Money Maria Gracheva continued work in the company as the development director. Read more here.

2016: In Yandex.Money payments by the QR code appeared

Users can pay receipts, online orders or the purchases delivered by the courier, scanning the payment code in mobile application of Yandex.Money. The application is able to recognize all payment codes which are created in accordance with GOST or through the Yandex.Cash.

The read-out QR code can be placed anywhere: on the website, in Smart TV, on the paper receipt, packaging with goods or in the application of the courier. To consider the QR code, it is enough to point at it the camera of the smartphone with the application of Yandex.Money.

It will show the name of goods or service, the amount and the company which will transfer funds. The user will need to select a convenient method of payment — from a purse from Yandex.Money or from the bank card — and to transfer money. Each payment is protected: it is confirmed by the access code or the one-time password.

2015

Yandex.Money under sanctions of the Ministry of Finance of the USA

On December 22, 2015 announced the Ministry of Finance of the USA expansion of sanctions lists concerning the Russian physical persons and legal entities, and these actions affected Yandex.Money company[1].

In the context of the continuing Russian-Ukrainian conflict, financial department of the USA broadened the sector of influence in the IT market concerning the Russian and Crimean companies. The updated "black list" included a number of banks, including "subsidiary" of VTB — processing company "Multikarta", the enterprises of defense industry complex. In total in list 34 of physical person and legal entity.

In the press release of department it is specified - in the list, among other things, the organizations in which 50% also more belong to Sberbank which earlier fell under sanctions of the USA, Rostec and VTB are included. Sberbank - the owner of 75% of stocks of Yandex.Money service. The mentioned sanctions ban the activity on attraction of different types of financing from the USA, such as loans and bond issue. According to the statement Yandex.Money, the company does not conduct this activity.

On December 21, 2016 the decision on prolongation of sanctions against a number of legal entities and physical persons in Russia for half a year was made by the authorities of the European Union.

Start of service for drawing of accounts

Yandex.Money started service which allows to make out users bills each other. Using service users can make out each other bills for payment anything — whether it be the apartment leased collective purchase of a gift or joint repair of a school class.

To receive money, on the website of Yandex.Money it is necessary to specify purpose of payment, a payment amount and e-mail of the one to whom a bill will be made out in a special form. The service will create the letter with a convenient payment form and will send it to the specified box. The payer will see who and for what made out him a bill, and will be able to transfer money at once — from any bank card or from a purse in Yandex.Money. The amount arrives on the e-wallet of the receiver. The commission from the user who made out a bill makes 2% at transfer from the map and 0.5% — of a purse. There is no commission from the payer.

Any user of Yandex.Money can make out a bill, and pay on it — any person who even is not registered on service. Each account has the number by which the user can easily trace the history of payments.

Start of service of informing on tax arrears

For check of debt it is enough to enter the TIN. Any, even non-authorized user can make it.

Learn whether there is debt on the property tax, transport or other tax, it is possible the website Yandex.Money or on City Payments service now, the press service of the company reports.

Any, even non-authorized user, can check debt, having entered the TIN, and it is possible to pay the accrued tax and without TIN, having specified the receipt number. The service allows to pay in any convenient method: from the e-wallet, from the bank card or cash via the terminals, cellular shops and ATMs working with Yandex.Money. After money transfer the payer will receive the e-mail with the receipt on payment.

For 2014 the number of payments on taxes which users make through Yandex.Money increased by 75%, turnover grew more than twice.

2012

Sale to the company to Sberbank

In the reporting of "Yandex" on financial performance for the III quarter 2012 it is reported that the division of the Internet company which is engaged in electronic payments - Yandex.Money, - is requalified in an asset for sale.

"We look for sales opportunity of majority control in Yandex.Money to the strategic buyer", says the company.

The chief financial officer of "Yandex" Alexander Shulgin told journalists that the transaction on sale of an asset can be made with one of participants of financial market in the next year. The book value of Yandex.Money, proceeding from data of the company, is 1.7 billion rubles.

December 19, 2012 it became known of acquisition by Sberbank for $60 million 75% of a share minus 1 ruble in Ltd company owning Yandex.Money payment system.

Integration of Yandex.Money with Sberbank began in February, 2011. Since that moment it became possible to recharge in a payment system of the searcher via ATMs of Sberbank. Thus, Yandex.Money became the first rule of Internet payments connected to Sberbank.

In 2009 Sberbank for symbolical 1 euro acquired specially issued "golden share" of "Yandex". The key right of the holder of such action is the veto on concentration of a share block of Yandex N. V. (parent company of "Yandex") over 25% one person or the group of persons connected among themselves.

Speaking about transaction perspectives, the head of Sberbank German Gref declared preserving of a brand of Yandex.Money, the existing command of a payment service, and failure from forced migration of clients from a payment system of "Yandex" in bank. On the contrary, according to Gref, it is about accession of the customer base of Sberbank to clients of Yandex.Money.

German Gref (at the left) and Arkady Volozh (on the right) do the declaration of purchase by Sberbank of Yandex.Money (in the center the head of service Evgenia Zavalishina)

For December, 2012 in Yandex.Money payment system about 12 million accounts are created. Number of active users of online services of Sberbank - 6 million, mobile services - 9 million, the vice president of bank Denis Bugrov reported. A preliminary estimate of revenue of the company in 2012 383 million rubles.

Commenting on the basic decision on sale of a payment service to the strategic partner, the head of "Yandex" Arkady Volozh told that his companies "almost everything managed to be taken out on the Internet (in the market of payments - CNews), and time to the Internet came now to go to real life".

Denis Bugrov reported to CNews that the present main task is a promoting of electronic payments among clients of bank. At the same time payments between individuals and payments on housing and public utilities will become one of principal themes of promoting.

According to Denis Bugrov, all clients of Sberbank will receive invitations in Yandex.Money. Integration of Yandex.Money and Sberbank will take place at the level of the user services, he explained, and the first joint products will appear at the beginning of 2013.

The head of Qiwi Boris Kim finds terms of transaction fair: "Based on the published data of revenue of Yandex.Money (383 million rubles in 2012) and growth rates (about 40% a year) and also considering that the company was purchased by Sberbank, one may say, that the paid price is fair".

He believes that acquisition by Sberbank of Yandex.Money in general will well affect the market of electronic payments in Russia: "Of course, it will aggravate the competition, however, it is necessary to understand that now the main and general competitor of electronic payments at all not Sberbank and not other strong players, but cash".

The share of cashless payments in Russia makes only 10%, Kim says, and all players of the market should make efforts both concerning sellers, and concerning buyers to incline them on the party of cashless payments to make transition to cashless payments from cash the most comfortable.

Denis Bugrov and the CEO of Yandex.Money Evgenia Zavalishina refused to speak about the nature of new products which will appear as a result of cooperation of Sberbank and "Yandex", however Zavalishina assured CNews that their implementation will not interfere with work on former projects of Yandex.Money. In particular, the plastic card issue implemented together with TKS bank will proceed.

The stock market liked the idea of "Yandex" to attract the partner to development of rather non-core Yandex.Money. After news about the transaction of paper of "Yandex" on NASDAQ were closed with the price of $22.01 that it is 1.99% better, than the day before[2].

License of NPO and restriction for use of service

In September, 2012 the project Yandex.Money obtained the license of the Central Bank for implementation of transactions of non-bank credit organization. The law "On the National Payment System" according to which since September 29, 2012 all electronic payment systems should work or as banks, or non-bank credit organizations forced to take this step it.

In a payment system Yandex.Money a number of tight restrictions on use of service is entered. Changes found reflection in the new user agreement of the company. The prohibition on entering of money into a system which was absent still the commercial organizations and business owners became one of the major changes in the new agreement revision. The license of NPO obliges Yandex.Money to introduce separate accounts for individuals, separate – for legal.

The limit in 100 thousand rubles for "personified" and 15 thousand rubles for not personalized accounts will become the most significant change in rules of service of Yandex.Money. On reaching this limit all money transferred into accounts over this amount comes to "queue of account replenishment" from where are automatically added to an available balance in process of reduction of money on the account.

In addition Yandex.Money toughened restrictions for the amount of monthly transfers. If still it was allowed to transfer 60 thousand rubles a day into anonymous accounts (no more than 15 thousand rubles once) and no more than 100 thousand rubles in calendar month, then now the total amount of transfers to not personified purse cannot exceed 40 thousand rubles a month.

Users need to agree with new terms of service till September 27, 2012. Users who will not refuse accession to the new agreement in writing till September 24 will be considered attached to it automatically.

According to the law on a national payment system (which became effective last year), operators of electronic money, such as WebMoney or Yandex.Money have no right to release electronic currency except for three cases: or these companies work through partner banks, or create own bank, or register NPO.

The Yandex.Money company conducted negotiations with several banks regarding partnership, but specific results did not manage to achieve still. For this reason the company thought of creation of the non-bank commercial institution. It should be noted that in case of creation of NPO the Yandex.Money company will lose an opportunity to issue the credits or to open client deposits as under the law of such organization have the right only to transfer money of clients from the account to the account and to levy percent on transactions.

In case of creation of NPO "Yandex" should or create own organization "from scratch", or to buy the operating company. For the choice of partner bank or creation of NPO operators of electronic means were given 15 months, six of which already passed. Let's remind that at the end of last year "Yandex" considered a question of sale of the project and purchase of a share in bank.

Other players of the market of payment systems already solved a legal problem of release of electronic money. For example, the WebMoney company signed the partner agreement with Conservative commercial bank, the OSMP group (a brand of QIWI) has own "First processing bank", and RBK Money conducts negotiations with Sberbank.

The Yandex.Money service begins release of the branded bank cards of MasterCard which balance will be tied to the account in a payment system with spring of 2012, the Kommersant newspaper writes.

The card can use, shopping both on the Internet, and in normal shops. Means will be charged off an account in Yandex.Money. As the issuer the partner of payment system — Tinkoff Credit Systems bank acts. The card will be debit and the client overdraft according to it is not provided.

The service is going to earn from the fee charged from retailers.

15% of the population of the large cities used YAD

According to the research TNS conducted by request of "Yandex" in March, 2012, 15% of the population of the large cities of Russia paid by Yandex.Money any purchases or services. About 10% of users were the share of the main competing systems - "Qiwi Purse" and WebMoney —.

2011

Turnover - 7.2 billion rub

System turnover Yandex.Money in 2011 - 7.2 billion rubles.

Mail.ru Group refuses to accept Yandex.Money

On June 1, 2011 it became known that Mail.ru Group step by step refuses cooperation with the main competitor - "Yandex". Now it stopped accepting Yandex.Money as payment of the online games bringing it 30% of revenue[3].

It is told about failure to accept Yandex.Money on the websites of the games Mail.ru. From now on the user can pay for games and game objects either through Dengi@mail.Ru payment system, or through "Qiwi a purse" (Mail.ru Group owns 21.4% of Qiwi Ltd.), either through PayPal, or from the mobile account.

The representative of Mail.ru Group calls failure from Yandex.Money "strictly economic solution", and the Deputy CEO of Yandex.Money Natalya Haytina — "competitive struggle acceptance": according to her it is like to prohibit, for example, acceptance of letters from Gmail. Yandex.Money was not even notified on agreement cancelation, Haytina is perturbed.

It is not the first case when Mail.ru Group and the companies affiliated with it terminate agreements with "Yandex". At the end of 2009 Mail.ru replaced search engine of "Yandex" with own. And from the middle of March, 2011 payment terminals of Qiwi could not be used for account replenishment in Yandex.Money (and in 10 payment systems).

Now Qiwi — one of the main though not the only instrument of replenishment of Mail.ru services both cash, and electronic money, the president of the Qiwi Ltd group says. Andrey Romanenko.

Yandex.Money occupied not a really considerable share in payments for the games Mail.ru earlier, the chief executive of the producer of the online games Drimmi Victor Zakharchenko considers. According to the CEO of the aggregator of game payments "Money online" Igor Ivchenko, this share made 10-12%. For Yandex.Money game services Mail.ru too not key partners, the source in one of payment systems considers: Yandex.Money cooperates, for example, with foreign playgrounds.

For Mail.ru Group of an online game — an important source of revenue. Payments for games and game artifacts provided 30.7% of revenue of Mail.ru Group for 2010, or $99.8 million. And in absolute expression this amount grew in a year by 62.5% — generally due to increase in number of players.

According to Zakharchenko, Mail.ru decided to make "Dengi@mail.Ru" "point of entry" for payments for the services for a long time. Perhaps, now she will want to expand a zone of influence of this payment system, he assumes.

Having disconnected Yandex.Money, Mail.ru pursues several aims at once, Ivchenko, and transfer of transactions from Yandex.Money in own payment system — not main of them is sure. Large online projects begin to think more often of advantage of work with electronic payment systems, including of the size of the fees which are charged from them by systems. And Yandex.Money has a tightly regulated tariff policy which not always suits large online projects, notices Ivchenko.

Usually payment system takes from an online service 2.5-5% of the amount which transfers to its account from the e-wallet of the user, Ivchenko says. The average market commission is in this framework, confirms a source in one of electronic payment systems. At Yandex.Money the commission is closer to the upper bound of this range and the rate depends on the extent of turnover little, the manager of one of the partner companies of Yandex.Money tells.

Indeed, confirms a source in developer company of games, explaining: it is a protecting measure of "Yandex" against gray schemes. The commission — a subject of the mutual arrangement, Haytina says, but Mail.ru Group did not even discuss a rate.

POISON - the most recognizable payment system in Moscow

In the spring of 2011 of TNS at the request of the company polled Muscovites regarding recognition of electronic payment systems. Yandex.Money is familiar to Muscovites more, than any other popular payment system — testifies to it the sociological research TNS conducted by request of Yandex.Money. According to the report of sociologists, the customer of a research — the most recognizable domestic electronic payment system. According to the results of poll, 78% of residents of Moscow at the age of 18-45 years are informed on its existence. One of main competitors of Yandex.Money, WebMoney payment system, is in the second place on recognition from 66%. "Subsidiary" of Qiwi payment system — "Qiwi the Purse" closes the three of the most known electronic money.

Drawing up rating of payment systems on the basis of objective indicators of the market is complicated by its participants. "The association of electronic money" which includes both Yandex.Money, and Webmoney, and Qiwi made the consolidated decision not to open turnovers of the members. From the publication of data on market shares in 2010. "Association" refrained, having limited to the message about achievement by it for a year of volume from 40 to 70 billion rubles and about growth of number of active clients to 30 million (for 50%).

Opening of API for third-party developers

In April, 2011 the Yandex.Money payment system announced opening for third-party developers of the program interface - API (application programming interface). The publication API will allow to implement payment services of Yandex.Money in the foreign websites and applications.

The feature set, opened by Yandex.Money, is not too big: it is viewing balance of a purse, financial history of the user and payments in a supplier address of services and goods. If before them it was possible to perform or from the website of a payment system, or by means of entry form on the website of shop, then now for developers the possibility of creation of payment applications including for mobile platforms opened.

For April 16, 2011 when API was published, there was only one application created on its basis: "Mobile balance" for iOS. With its help it is possible to learn balance of the mobile phone and to pay phone by Yandex.Money directly from the application.

What increase in functionality can be expected from Yandex.Money in the long term, in service traditionally do not comment, however his deputy director general Haytin Natalya says that it is worth waiting for expansion of opportunities and that they "will interest users and developers".

Natalya Haytina emphasized that when using the program interface "there will be no financial relationship between Yandex.Money and developers". At the same time the company will not allow application developers to charge from users an additional fee in own favor.

After the publication API of Yandex.Money the open program interface covered about 90% of the domestic market of electronic payments. In any case, at the end of 2009 participants "Associations electronic money" quite so estimated a cumulative share of WebMoney and Yandex.Money. From the publication of data on market shares in 2010. "Association" refrained, having limited to the message about growth of the market since 2009 and achievement of the volume of 70 billion rubles by it.

Qiwi ceased to accept payments for replenishment of accounts of Yandex.Money

Since March 15, 2011 Qiwi stopped accepting payments for replenishment of accounts in Yandex.Money. Also the Qiwi turns off acceptance of money for benefit of 10 more systems:

  • Delta Key,
  • IntellectMoney,
  • Money Money,
  • MoneyMail,
  • RBK Money,
  • WebCreds,
  • Webtransfer,
  • Z-Payment,
  • "Монета.ру" and
  • Rambler plus, the PR-director of Qiwi Aleksandra Vysochkina[4] specified[4].

The strategy of Qiwi — to provide all range of payment services directly, without intermediaries to provide "the best quality of service at the minimum price", she explains. Cooperation will continue only with systems which "supplement a product line of Qiwi". For example, with Webmoney.

In 2009 Yandex.Money and Webmoney borrowed, according to Electronic money association, 90% of the market of Internet payments, their users recharged on 17 billion rubles Yandex.Money and thought to stop cooperation with Qiwi, the representative Asya Melkumova claims them. The reason she calls unwillingness of Qiwi to reduce the commission for replenishment of purses in Yandex.Money. In December, 2010 the commission grew from 2 to 6%, and considering that the margin is done also by agents of Qiwi — owners of terminals, users are forced to overpay to 20%, Melkumova specifies. Whereas, for example, salons of Euroset and MTS levy cash from 0 to 2.5% for replenishment of e-wallets, when entering money from the card of any bank via ATMs and terminals of Sberbank the commission makes 1.5%. And at the end of February, 2011 Yandex.Money permitted to charge money from the card of any bank without the commission at all.

30-50% of input of means in payment systems are the share of all canals of replenishment of e-wallets cash (including terminals), the development director of WebMoney Pyotr Darakhvelidze estimates. The representative of several payment systems of Runet agrees with this assessment. Availability of Yandex.Money will decrease, but not considerably: their users will become more active to use alternative input channels of money — terminals of other payment systems, bank cards, etc., the chairman of the board of association Electronic money Victor Dostov counts.

Melkumova from Yandex.Money does not say what part of receipts is entered into e-wallets of this system via terminals of Qiwi. But terminals of Qiwi were never the main source of replenishment of Yandex.Money, she assures, and for the last year the flow of the means which are entered into a system through Qiwi was reduced "many times". Now flows of input will just be redistributed to other canals, Melkumova hopes.

Actions of Qiwi prove that its "Qiwi the purse" became full-fledged means of payment, the chief executive of the producer of the online games Drimmi Victor Zakharchenko agrees. On the other hand, it is the reply of Qiwi to unwillingness of Yandex.Money to permit the users to transfer money to "Qiwi a purse", he is sure. For the same reason in future Qiwi can prohibit also replenishment of WebMoney, it does not exclude. Webmoney, according to Darakhvelidze, have no plans to change a format of partnership with Qiwi.

2002-2010

System turnover Yandex.Money in 2010 - 5.1 billion rubles.

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