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Odnoklassniki: Robbie the Platform for the analysis of content

Product
The name of the base system (platform): Artificial intelligence (AI, Artificial intelligence, AI)
Developers: Odnoklassniki
Date of the premiere of the system: 2020/07/06
Technology: Big Data,  Systems of video analytics

Main articles:

2020: Start of the platform for business on processing of content using neuronets

On July 6, 2020 the company Odnoklassniki presented Robbie — the automated platform for the analysis of content based on neuronets and big data technology.

Robbie

According to the company, the platform developed by a command of social network will help to build processes on processing of content without involvement of additional personnel. Robbie will be useful to business in the field of online trade, to resources with the user content, to producers of goods, delivery services and other companies. For example, online stores can automatically process using Robbie a customer feedback about goods, video services — to define the prohibited content and advertizing, media in rollers and streams — to optimize work with comments of readers.

Robbie identifies objects on a photo, video and GIF animation using technology of computer vision, distinguishes doubles of photos, links, phone numbers on images, finds spam in texts, defines a context of offers and dialogs. The architecture of the platform of Robbie allows to make all processing for more than 600 million units of content per day. In certain cases for specific tasks manual moderation of the OK command or crowdsourcing through the Moderator of OK application which users mark is connected and classify for July, 2020 up to 6 million images a day.

Robbie works through API that allows to process and classify quickly content, returning back it with a speed from 50 milliseconds with the criteria, necessary for the client. Service will be suitable both for large business, and for the small companies: the cost of processing of content using the platform – from 10 thousand rubles a month.

Possibilities of the platform were tested at work with content on social network Odnoklassniki and other Mail.ru Group projects. In particular, the OK technology helps service of declarations Spinning top with moderation of declarations, for the myTarget platform performs advertizing moderation, for service of the Citymobil taxi – photostatus monitoring of cars.

The ecosystem of the real estate "Square meter" became the first external client Robbie. Robbie will analyze content of the directory of the real estate of "Square meter" without participation of additional personnel from an ecosystem: remove doubles of declarations, spam, the prohibited elements in photos. Thus, all publications quickly will be updated and contain only real objects in the directory of the real estate.

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We use neuronets in different services of social network and learned to extend these technologies not only to our products, but also to other Mail.ru Group projects. Robbie's platform – the next step in this direction.

Anton Fedchin, the head of social network told Odnoklassniki
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The open platform "Square Meter" and Robbie were integrated using API. The purpose of our partnership — to improve quality of search of the real estate on our platform. Our content is updated and Robbie helps us to maintain its relevance and quality, removing doubles of declarations and the prohibited elements in photos.

Vyacheslav Dusaleev, the CEO of an ecosystem of the real estate told "Square meter"
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