BlackBerry Messenger (BBM)

BBM is one of the largest mobile social networks in the world.

Indicators of use of service

For October, 2011:

• BBM actively uses more than 45 million people worldwide
• More than 5.2 million groups are created
• 70% of users use BBM in daily communication with friends, relatives and colleagues
• BBM is a usual form of communication in many countries, and numbers PIN are specified in advertizing of the companies and are reported by users as contact information

Versions

BBM 6

Outstanding instrument of communication.

• Applications with support of BBM provide to users an opportunity to communicate with friends in real time, without appearing the application. For example, games with support of BBM provide to users an opportunity to invite the friends on BBM to join a game and to communicate with each other within game process, without coming out the application
• As of October, 2011 users loaded more than 13 million copies of applications with support of BBM among which there are such applications as Poynt, FourSquare, ScoreMobile and Jingu

BBM Music

BBM Music is a social musical platform which users have an opportunity to open for themselves new compositions from the growing library filled by the leading musical labels.

• The platform is supported by such companies as Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI
• For launch in library of the platform more than 10 million songs were available. The more at the user of friends, the bigger number of songs is available to him
• For October, 2011 the platform is in a beta testing stage

Applications for other social networks

The RIM company offers clients special applications for many leading social networks. For October, 2011:

• For last 12 months the number of users of the application of Facebook for the BlackBerry smartphones doubled. Monthly about 42.5 million people actively use it. (In August, 2010 the number of active users made 20.5 million a month)
• The application of Twitter for the BlackBerry smartphones is included into the five of the most popular mobile clients of Twitter. As of the end of August, 2011 about 34.9 million copies of this application were loaded

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