Film AR

2019: Start of an AR game for buyers

On October 9, 2019 the Lenta retail network announced TAdviser start of own AR-application. The company among the first Russian product retailers suggests buyers to be transferred to the fascinating world of augmented reality and to get acquainted with the virtual hero – Liss.

Begin to play together with Lenta very simply – it is enough to download the Film AR application, to scan the QR code in any of Lenta shops, to find a plain surface and to point the camera at it. On the screen there will be a hero of Lenta - cheerful Lys which will tell rules of the game and will help to participate in virtual hunting for the ships directly among shelves of shops.

Game unites dynamic 3D - shooter and the principles of care about tamagoch. Performing tasks in a game, users can develop the Fox, change his suits and shoot amusing videos for friends.

Submerging buyers in the world of virtual reality, we first of all want to make their campaign to do shopping easier and fascinating. Certainly, the hero will develop, game tasks will appear. We do not want to be satisfied with what has already been achieved at all. I hope, our buyers will like to select products, forcing down the virtual flying ships tomatoes, comments Yulia Lomako, the Marketing communications director of Tape

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