KORUS Directory

KORUS the Directory is a cloud service for trading partners.

Allows to synchronize information on goods quickly: logistic parameters, price conditions, consumer properties, media data and allowing documents.

Specific Features

• the checked master data;
• access to allowing data to goods;
• integration with a FSIS "Mercury"
• synchronization of price lists;
• available media content (photo/video / 3D);
• information for consumers (structure, components, expiration dates, etc.);
• support of e-commerce/omni-channel;
• laboratory on verification of data.

Effects of application

• Synchronization of data in real time:
  • Instant transfer of reliable structured data to the trading partner.

• Fast listing of goods in network retail:
  • Reduction of time for approval of the new range of goods.

• Reduction of logistic costs:
  • Due to standardization and quality improvement of data.

• Decrease in errors in electronic documents:
  • Exception of "human factor" of process of synchronization of data.

• Increase in consumer loyalty:
  • A possibility of interaction with marketplaces, online stores and applications of users.

• Laboratory on verification and creation of media content

Schemes of connection and data exchange

Interaction of participants of trade through KORUS the Directory

• Lab is laboratory on verification and creation of media content.
• GEPIR is the service providing access to contact information of the companies which are contained in GS1 base on the Internet.

Development History

2018: Openly 4 laboratories of master data

As of February 21, 2018, are already open and four laboratories of master data within Korus Katalog service function: in St. Petersburg, Moscow, Krasnodar and Yekaterinburg. Until the end of 2018 Corus Consulting CIS, developer of service, is going to complete the formation of network of laboratories from Kaliningrad to Vladivostok. According to the company, less than for half a year more than 60 production companies and retail networks became clients of service.

For entering of a goods item into the directory the supplier needs to send goods in Korus Laboratoriyu where by means of the modern equipment in several minutes its digital passport including more than 400 attributes is created. Then data are imported to the directory from where retail chain stores, the normal shop or e-commerce export them to the accounting systems in the adapted format.

Several years ago suppliers sent to retail chain stores information on goods in the form of huge tables by e-mail — the senior vice president of Sberbank, the head of the Corporate Business block Anatoly Popov noted. — Transition to electronic interaction considerably will accelerate input of new positions in retail chain stores, will simplify logistics, will reduce number of failures in acceptance and sales of goods. A strategic objective of the project — creation of the global directory of convenience goods in all territory of Russia and EEU.

2017: Creation of network of laboratories of master data

Corus Consulting CIS at the beginning of November, 2017 started creation of network of laboratories of master data, an integral part of Korus Katalog service. The second (after Moscow) laboratory will begin the work in the middle of November in St. Petersburg.

If Korus Katalog is an electronic cloud service for storage and synchronization between retail chain stores and suppliers of reliable information about goods in the territory of the Russian Federation, then the laboratory is the center of creation of content and the instrument of control of accuracy of the information about goods, explained in the company.

Digitization of goods items, documentation accompanying goods (the linear sizes, the prices, consumer properties, logistic characteristics), media content (photo/video / 3D - images, promo-banners, advertizing) — here the main objective of activity of laboratory.

The purpose of creation of network of laboratories of master data — emergence in Korus Katalog of the checked and valid digital content about goods from where it is available to retail chain stores. The retail chain stores directly export data to the accounting system and on the basis of this information content for internet- shops forms, electronic price labels, user applications, electronic EDI E-DOCUMENT FLOW documents (i) are created.

Retail chain stores are extremely interested in receiving qualitative, standard and reliable data about goods from producers and suppliers. With Korus Katalogom and the network of laboratories integrated to him the Russian retail goes towards the civilized market, towards e-commerce which is inconceivable without the uniform, structured, electronic database about goods. In our plans — opening of laboratories in each federal district of the Russian Federation — Oleg Vinichenko, the head of master data and digital content of Corus Consulting CIS told.