Sber ID

Sberbank ID is a single entry into the services of the ecosystem of Sberbank and partners. Sberbank ID uses technological solutions (for example, the OpenID Connect protocol) to ensure the proper level of security.

2023

Use for Spark Register Authorization

Sber and Interfax launched the authorization of legal entities for SberBusiness ID on the SPARK REGISTER website. This open register contains information that companies voluntarily disclose about themselves. Sberbank announced this on October 18, 2023. Read more here.

Authentication of the profile on Avito using the Sberbank ID service

Using the Sberbank ID service, you can now confirm the authenticity of the profile on Avito and get the status "Documents checked." This was reported on August 23, 2023 by Sberbank. You no longer need to download scans of documents - just take a few steps in the mobile application or on the platform website. The presence of the passed verification icon helps to increase the level of security and trust in Avito. According to Sberbank's research, Sberbank ID users characterize the technology as reliable and secure.

Illustration: pedagogik-a.ru

For buyers on Avito, having a seller's passed verification badge is confirmation that they are dealing with a real seller, not an automatically created account. For sellers, the ability to further improve the chances of viewing ads. According to Avito's research, as of August 2023, ads by those sellers whose accounts are marked with a passed verification icon receive 20% more traffic than profiles without digital badges. Also, according to the company, more than 90% of service users choose users with an icon in the "Documents checked" profile to make a transaction. Sberbank ID will complement existing Avito account confirmation methods.

To confirm your profile using Sberbank ID, you need to log in to your mobile application or Avito's website. Then go to your profile and then - to the section "Profile Management" - "Basic Data" - "Data Confirmation" - "Sber ID." After that, the system will prompt the user to open a mobile application or Sberbank website for data verification. It will take less than a minute to verify. Immediately after that, the "Documents checked" icon will appear in Avito's user profile. Confirmation of Sber ID documents is available to those customers who have not yet received the "Documents Verified" icon in another way.

For the client, the key factors when using services Internet in are speed, convenience and. safety Admission via Sberbank ID fully implements all these principles, and more than 50 million customers have already used the service throughout. to the country Now our convenient way to verify users has become available to all Avito users. All accounts verified by Sberbank ID in Avito are clients whose documents and identity were checked by representatives in bank person. This ensures that the profile confirmed with Sberbank ID belongs to the real person, and increases confidence in the purity of the transaction, noted Ivan Kuzmin, Director of the Data and Recommendation Systems Department V2S Sberbank.

Since almost every resident of the country has a profile on both Avito and Sberbank, we have long had the idea to unite efforts in protecting users. Banking is an industry where security is a priority. Sberbank is an example of such a responsible business that constantly invests in protecting and informing its customers. We are very close in spirit, and the idea of ​ ​ joining forces has long been on the surface. This method of verification, firstly, will be easier for many than the classic verification scheme with loading documents, and secondly, it allows you to use one of the most secure tools on the market for verification - a bank ID. This will help make online deals as a whole even more transparent and secure, said Andrey Rybintsev, Director of the Department of Trust and Security Avito.

Availability in the Cian.ru service

Users Cyanogen can confirm their profile with an Sber ID. The company CIAN.RU announced this on July 18, 2023. The service will simplify the usual actions: Sberbank ID facilitates registration and confirmation of personal ones. data It is enough to click on the Sber ID button on Cian.ru, then enter your phone number or scan QR code application SberBank Online. Entry via Sber ID to bank SberBank Online cards to data is not only convenient, but also safe: Cian will not get access to the user's profile in, balance, about deposits and accounts, etc.

Users, both realtors and owners who have passed the profile confirmation procedure, receive the "Documents checked" mark. Such a profile is trusted more, which in turn gives more views of ads and calls, which means it increases the likelihood of a successful transaction. This is confirmed by the results of internal studies of Cian.ru. This ability to identify via Sberbank ID is already available in the full version of the Cian.ru website, and in the future it will be implemented in the mobile application.

In addition, confirming the profile using Sberbank ID allows real estate agencies and realtors to participate in the Cian.ru loyalty program "I work honestly." Getting the "Agent documents verified" mark opens access to the "Verified" level and additional features, which allows you to increase the number of views of ads, appear higher in search results and receive 15% cashback.

Шаблон:Quote 'author = said Ivan Kuzmin, Director of the Data and Recommendation Systems Department of SberBank B2C.

Шаблон:Quote 'author = noted Mikhail Mediators, Commercial Director of Cian.ru.

Appearance in RuStore

RuStore users can now buy paid applications, games, movies, music or pay for a subscription with any bank card saved in Sberbank ID. If the user is authorized by Sber ID, then payment data does not have to be entered manually - the cards will be pulled up automatically. Sberbank announced this on February 1, 2023. Read more here.

2022: Obtaining an identification wallet in the YuOney service using Sberbank ID

The YuOney service on April 22, 2022 announced that it had accelerated the receipt of an identification wallet using Sberbank ID. Read more here.

2021

The Universal Key to the Ecosystem

The Sber Group is a wide ecosystem of applications and services, from classic banking services to ordering taxis, food and goods at home. For the convenience of users who would have to remember many passwords to enter ecosystem resources, a single digital identifier Sber ID was implemented. Read more here.

InSale Availability

In the management platform online trade InSales , it became possible to add authorization Sber ID. Entrepreneurs can connect a safe service in their personal account. A special widget will be added in two clicks, store owners will Internet not need to sign additional legal documents and agreements. This was announced on September 2, 2021 from the Sber words of the Deputy Chairman of the Management Board. Anatoly Popov More here

2020

The ability to authorize by phone number

The Sberbank ID service has become even more convenient - now you can log in not only by QR code or PUSH, but also by phone number. Sberbank announced this on November 10, 2020.

In order to enter this or that service of Sberbank and partners using Sberbank ID, the user presses the corresponding button - "Log in using Sberbank ID." Next, he is offered options for authorization.

When selecting authorization using a phone, you must enter your phone number and confirm your login using a push notification in the SberBank Online mobile application.

If such a phone number is not registered, the user receives SMS from the sender of the Sberbank ID, after entering which he is offered to register.

{{quote 'You can enter the services of Sberbank and partners using Sberbank ID by logging in in any convenient way, for example, using a QR code or push notification to SberBank Online. Now we add another feature - authorization using a phone number, which for millions of users is the usual and most convenient way - Igor Zarubinsky, Director of the Mass Personalization Division of Sberbank }}

Providing an identification method for Yandex.Money users

On July 7, 2020, Yandex.Money reported that their users, who are clients of Sberbank, can now be identified in a matter of minutes using Sberbank ID. Read more here.

Representation of the method of authorization by Sber ID using push notifications

On March 18, 2020, Sberbank presented to customers another method of authorization via Sberbank ID using push notifications, which occurs without entering a combination of login and password and without reading a QR code.

The push notification entry will be available to customers when they re-enter the website of the Sberbank service or bank partners. To enter the site by push notification, the client just needs to confirm the login in the Sberbank Online mobile application.

As of March 2020, using a push notification, you can enter the websites of Sberbank and Internet resources of more than 50 Sberbank partners, including: Citymobil, DeliveryClub, SberFood. The number of partners is constantly increasing - since the beginning of 2020, Business Environment and SberLogistics have joined the service.

We are constantly improving technologies and introducing additional tools that allow us to provide our customers with the most convenient and secure services. The implementation of this push notification login method will allow you to receive the services of the bank and partners even faster, while maintaining a high level of data protection. said Igor Zarubinsky, Director of the Mass Personalization Division of Sberbank