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VK Donut

Developers: VKontakte
Date of the premiere of the system: 2020/06/29
Branches: Internet services,  Advertising, PR and marketing
Technology: CMS - Content management systems

2020: Start of the platform

VKontakte announced on June 29, 2020 VK Donut start — the platform for monetization of content in communities. Subscribers will be able to issue a regular financial support of the project, and authors — to thank them the exclusive materials closed by actions or early access to works.

VK Donut

The platform will suit any community. No matter, how many in it participants and what it is devoted to: it can be the page with author's music, ridiculous stories about animals, memes, publications about the business or media. The author himself determines a minimum amount of a subscription in a month — from 50 to 2000 rubles and also selects as it is more convenient to receive money — on the bank card or balance of VK Pay. Means are enlisted within a day after the subscriber made payment, and the commission of the platform on start will become minimum in the market — 5%.

Earnings of the author depend only on it. That admirers subscribed more often, it can inspire them by privileges: offer access to exclusive records and articles, an opportunity to leave comments or other bonuses. For example, authors can represent works earlier, bloggers — to invite to meetings or to play prizes, entrepreneurs — to organize the closed sales.

For subscribers of communities VK Donut is an opportunity to express to authors the gratitude and to get access to exclusive content. It is subscribed directly in VK — it is not necessary to be registered on third-party resources. It is only necessary to enter the amount — and it will be monthly drawn from the bank card or the account of VK Pay. The user with a paid subscription will not pass exclusive materials — all of them come in private messages from community VK Donut.

Dmitry Kostryukov, VK Donut project manager:

That the author developed the project, it needs support. Earlier it was generally moral: users expressed sympathy marks It 'is pleasant', reposts and comments. Now they can support the creator of content also is material. VK Donut became the platform convenient both for the author, and for his admirers: it is easy to manage a subscription, all devoted audience — already in community, it is possible to publish any material type — from articles to podcasts. And the commission at all these advantages — the lowest in the market".


Some authors already configured VK Donut: among them there is Gudim, Duran, Chilik and others. An opportunity to include function in any community will appear in the next few days.