PRO Wi-Fi

2019: Availability of five updated applications to advertizing

On June 17, 2019 the company "Дом.ru Business" reported that it increased advertizing opportunities of Wi-fi of the version of PRO for corporate clients. Five updated applications – "Audience Yandex", "We in Instagram", "Videoreklama 2.0", "The personalized advertizing", "Banners from the client's website" – added marketing tools and are already available in the Personal account of users of Wi-fi of PRO.

According to the company, the Audience Yandex application allows to unload identifiers mobile devices (MAC address) of the users ever undergoing authorization in Wi - Fi - the client's zones, on the platform of the service of the same name of Yandex, bases to process and segment audiences for start of an advertizing campaign of century Yandex of Direct. At the expense of BigData Yandex and algorithms the analysis data there is an enrichment of base, adding of a user group to the same interests.

"We" publishes tapes of Instagram channel on any step of demonstration of the portal of authorization in Instagram: to or after authorization, a widget on the homepage. The corporate client can independently issue through the Personal account an application interface using the preset color schemes, configure an output of the last or accidental photos, use adaptive design of tiles (a mobile type and browser PC).

"Video advertizing 2.0" – upgraded version of the basic application places advertizing in video format with independent loading and setup of demonstration. Rollers are stored on the special server and loaded directly from the interface of the Personal account.

"The personalized advertizing" provides individual demonstration of advertizing banners for different users or user groups on the basis of data of CRM. The corporate client of Wi-fi from Дом.ru Business can do unloadings of the CRM, appointing the personalized banners with any contents for any device of the user from CRM base undergoing authorization in Wi-fi network.

"Banners from the website" – the application uploads advertizing banners on the Wi-Fi-portal from any Internet resource, from the website of the client or his partners. Besides, without additional actions from client side banners are automatically updated when updating content on the website. Demonstration without opening of access to external resources and import of any data from the website, both the whole HTML blocks, and separate lines is possible.

2017: Announcement of the product Wi-fi PRO

The federal telecom operator "Business" in September, 2017 provided to Дом.ru on the market a product for corporate clients – Wi-Fi of PRO. It is a management system for client Wi - Fi - access with advanced functionality of setup of the portal of authorization, the list of instruments of marketing and communication with clients.

Having connected Wi-Fi of PRO, the client can manage access and different methods of identification/authorization of users, limit access to Wi-fi network, limit sessions on use time and also set the fields mandatory at registration. The client can rename network and create own design of the welcome page on the basis of one of ready templates. At the same time, for setup it is not necessary to have any special knowledge.

Also Wi-Fi of PRO can be the channel of promotion of services of corporate client and the instrument of communication with guests of Wi - Fi - zones thanks to opportunities of setup of scenarios of demonstration of advertizing, creation of polls, informing on actions and sales. A wide choice of ready applications among which a weather forecast, news, a chat, a bulletin board and others, allow to provide additional services to users of the portal of authorization and to increase interest in information placed on it.

Besides, the service is the instrument of obtaining expanded marketing statistics for formation of the advertizing offers considering the interests of users. In particular, it allows to obtain data on the number of visitors by months, days of the week, time of day, the average duration of connections, etc. and also to measure quantity of responses of visitors to the different information placed on the page of authorization.

For the purpose of observance of requirements of the legislation, the service provides the ready mechanism of identification of users and additional service for access restriction on the separate websites and categories of the websites.