|The name of the base system (platform):||Evotor smart terminal|
|Date of the premiere of the system:||November, 2019|
|Branches:||Advertizing, PR and marketing|
2019: Application launch
On November 6, 2019 the producer of online cash desks Evotor announced start of service within which point-of-sale terminals of the company began to collect data on the smartphones which are nearby for advertizing sale.
Data will be collected using a special application under the name "Your Promoter", developed by Datadarvin company. The user of the Evotor smart terminal is registered in the Your Promoter application then the terminal collects the necessary information, and the application processes it and sends to advertizing platforms of "Yandex" and Mail.ru Group. After start of an advertizing campaign the application can monitor visit of outlet by users.
Using service shops, beauty shops, cafe and other companies of the service industry will be able to tell about actions and new products to regular customers and to attract those who live or work with a row, but do not buy from them yet.
It is also possible to create audience similar to collected on interests and social and demographic characteristics.
| ||Service allows to reduce Internet advertizing cost – better to show the offer to one thousand target leads, than to turn off million scopes. By experience of our clients, the minimum gain of traffic from hyper local advertizing makes 15% at advertizing budgets of 10 thousand rubles a month — the CEO of DataDarvin (the partner of Evotor in this project) Vyacheslav Novoselov notes.|| |
New advertizing technologies by the beginning of November, 2019 are available to owners of 600 thousand Evotor smart terminals across all Russia. In 2020 Evotor will offer business a number of marketing tools based on Wi-Fi of technologies in cooperation with different partners. Entrepreneurs will be able to select the solution which is most suitable them on functions and cost from app store " Evotor.market ", reported in the company.