The New York Times (NYT)

Main article: Media in the USA

Journalists

For February, 2020 1700 journalists, and all in the USA from 20 to 38 thousand newsdealers work at this time for NYT.

Internet audience

2013: The most popular newspaper website in the USA

For August, 2013 in the USA nytimes.com – the most popular newspaper website, more than a half of runs is performed via mobile platforms.

2008: In top-20 Internet giant in the USA by the Internet audience size

The Internet companies by the audience size

Paid digital subscribers

For February, 2020 The New York Times is so successful in new digital space that behind it competitors are not visible. The number of her digital subscribers exceeds the amount of similar indicators of The Wall Street Journal, The Washington Post and 250 local newspapers of Gannett.

Moreover, NYT can purchase podkastersky studio Serial Productions less than for $75 million already in the nearest future. In other words, survivors begin to be enlarged and inevitably turn into platforms.

Tablet editions

2014: Plan of start of Need to know

At the beginning of 2014 the publishing house is going to start a new line of inexpensive digital subscriptions under the name Need to Know. Subscriptions will include niche subjects, like cookery or travel which will be offered at lower prices, than standard access to such headings.

2013: Start of Snowfall and a news product about food

In August, 2013 NYT announced start of the new tablet magazine with "effect of immersion" and a new news product about food.

The digital magazine which will be available to users on tablets will be guided by such interactive projects of publishing house as "the Snowfall" (Snowfall) which was highly appreciated by colleagues thanks to a combination of the latest technologies and quality journalistic material. The best articles in a week published in the newspaper and on the website and also the multimedia materials created especially for the magazine will be published in the magazine. The price at which it will be on sale is not known yet.

The second NYT project is the new culinary online edition which will appear in addition to already existing culinary section on the newspaper website. The former culinary critic of NYT who was engaged in release of national news recently will become his editor.

According to the publishing editor of the New York Times Jill Abramson, edition should be the leading force which defines further ways of development of journalism in publishing holding and invents new products.

Innovations should strengthen edition positions in the media market while growth of paid subscribers of NYT practically stopped, and market situation of online advertizing is not stable. However analysts warn that you should not expect profit increase in the near future^[1].

Informatization

2006: Transition to SAP for Media and cloud CRM Salesforce

In April, 2006 it was announced that The New York Times made the decision on implementation of industry solution of SAP for Media which is based on a packet of mySAP Business Suite. As means of the business analysis and preparation of reports the software of SAP NetWeaver was selected. Read more here

In July, 2006 it was announced that The New York Times is going to purchase 400 licenses of a system of Salesforce Enterprise Edition and Salesforce Sandbox and also 225 licenses of the AppExchange Mobile program for the staff of the regional offices. Read more here.

Notes