The implementation project of CRM in "Renault of Traks the East" lasted year

In Renault of Traks East company – the sole distributor of the Renault Trucks trucks (Volvo Group) in the market of Russia, Belarus and Kazakhstan – implementation of industry solution for BrightAuto CRM car business is complete. The project started at the end of 2009. The new system developed based on Microsoft Dynamics CRM and implemented by specialists of consulting company BrightConsult Incadea Group will allow to improve customer interaction and, as a result, to increase efficiency of sales and the accompanying business processes.

Implementation of the CRM system became the instrument of increase in process performance of preparation and support of transactions in communication by growth of business of Renault of Traks East company. The tasks of reorganization of work of sales department, expansion of a funnel of sales, improvement of a warehouse management system and document flow were set for the company. In particular, it was required to introduce operating control of work of sales managers, to provide the single database, to systematize management of work with potential and current clients, to standardize sales processes and the connected adjacent processes. Improvement of management of a warehouse of trucks and also ensuring monitoring of their production and transportation became one of the major tasks.

"We stopped the choice on industry solution of BrightAuto CRM as the most full meeting tasks and requirements of our business. The solution is based on the Microsoft Dynamics CRM platform which incorporated all most modern technologies of Microsoft and is development of BrightConsult company which has examination in the field of implementation of IT solutions in the Russian automobile market", – Alexey Sharapanyuk, the director of operational marketing and business development "Renault of Traks the East" told.

During the project processes of work with potential and end buyers, accounting and the analysis of sales, logistics, management of warehouse, accounting and document flow were automated. It allowed to achieve more effective management of sales and a warehouse, to increase quality of work with clients, to simplify work with documentation, to reduce the number of routine transactions and to guarantee reliable storage and availability of information.

"Today for the large automobile companies existence of a modern CRM system becomes an objective necessity, – Ruslan, the managing director of BrightConsult Incadea Group says the Hump. – Our experience shows that thanks to the flexibility and functionality the Microsoft Dynamics CRM platform allows to support most effectively business processes of the customer, including sales and service of cars, customer interaction and accounting. The joint project with "Renault of Traks the East" became that confirmation".

Further the company is going to extend the CRM system to all dealer network "Renault of Traks the East" in Russia, integrating more than 30 stations and also to expand a system scope, having made it the key tool for work of all organization and having provided its full integration with the system of the distributor.