Independent debt agency (Microsoft Dynamics CRM)

The collection company "Independent Debt Agency" from first day of foundation manages business using Microsoft Dynamics CRM. To get quickly to work in a system and lease of the solution on the scheme S+S (Software + Service) from Manzana Group helped to minimize expenses on Information Technologies to it.

"The independent Debt Agency" – the young company specializing in professional services in the field of collecting and restructuring of large corporate debts in Russia, the CIS countries and abroad. The company is created and staffed with the professionals of the highest category having considerable work experience in banking sector, law and financial companies, government institutions.

Success of collection business is impossible without attentive approach to clients and partners, tracking of history of relationship with them, attention to a large number of parts. Realizing it, the management of "the Independent Debt Agency" at a stage of creation of the company made the decision on implementation of a qualitative CRM system which would become the reliable platform for successful formation and development of its business. Considering the CRM solutions offered in the market, the company paid special attention to mechanisms of fixing of customer relations and development of tools for data analysis and also the management reporting.

"We looked for a system which would allow to fix, first of all, with the maximum transparency history of customer relations and debtors and also – would have clear business logic and the usual interface. Would be rather convenient in application, capable to correspond to any growth rates of the company. Among the solutions presented at the market the Microsoft Dynamics CRM system became the unconditional winner on all parameter" — comments, Anatoly Yakimenko, the CEO of "the Independent Debt Agency".

For project implementation on implementation the company management of "the Independent Debt Agency" addressed Manzana Group company as to one of the most experienced partners in implementation of Microsoft Dynamics CRM. Existence in the Manzana Group command of specialists with knowledge of features of collection business and flexible approach to solving of tasks of the client became the important factor which predetermined the choice of the partner also. In particular, Manzana Group is one of the first companies in the Russian market, ready to provide IT solutions based on Microsoft Dynamics CRM in lease.

Having estimated needs of the customer, specialists of Manzana Group suggested the company to use service of lease in the scheme S+S (Software + Service). In this scheme the customer rents this software, thereby saving himself from need of equipment procurement and deployment of infrastructure for IT solution. Such approach allowed "the Independent Debt Agency", to get as soon as possible to work in a new system and also to minimize costs for installation and the maintenance of the CRM system.

"The mechanism of lease of S+S (Software + Service) – the ideal solution for the growing companies, such scheme allows to provide the customer with the solution in the shortest possible time that significantly saves its funds for system implementation. Besides, saves from need to purchase licenses, to contain own IT infrastructure and to take on staff of specialists in the solution" — Oleg Palenov, the CEO of Manzana Group company notes.

Only several days were required to specialists of Manzana Group to provide to "the Independent Debt Agency" access to Microsoft Dynamics CRM, to customize a system under requirements of the company and to train employees. The company received the solution which allows it completely in the order and with the maximum transparency to fix the history of interactions with partners: customers and debtors. In a system the current arrangements on debts, a circle of responsible persons in each of the organizations, all correspondence on any of projects are reflected.

The management of "the Independent Debt Agency" pays much attention to analytics – using the tools put in Microsoft Dynamics CRM the company traces the current volume of debt on each debtor, calculates individual KPI (Key Performance Indicators) of the employees, estimates and plans the volume of the raised funds.

"Perhaps, the main outcome of use of Microsoft Dynamics CRM it is possible to call that we can address at any time the history of relationship with each client and at the same time to be sure that no part of information will be lost. All communications, their frequency, the current arrangements with partners and potential clients are monitored in a system very accurately. Besides, we had a so-called "smart notebook" — all clients and their contact information are brought together in the uniform structured and segmented database in which it is very easy to be guided thanks to a user-friendly interface of Microsoft Dynamics CRM" — Evgeny Bushuyev, the Deputy CEO of "the Independent Debt Agency" sums up the results.