Adobe Digital Enterprise Platform

The Adobe Systems Incorporated company submitted in June, 2011 the digital corporate Adobe Digital Enterprise Platform platform for management of consumer experience (Customer Experience Management, CEM). The platform allows the organizations to use most effectively different communication channels for interactive interaction with modern users of social networks and mobile devices. The new solution of Adobe puts a considerable milestone in implementation of the vision of CEM by the company and provides to the organizations an opportunity to integrate marketing and IT resources for involvement, customer retentions and also increases in loyalty to a brand of the company.

At the same time, Adobe presents new solutions for management of consumer experience of Customer Experience Solutions which are constructed based on the Adobe Digital Enterprise Platform platform and are designed to help marketing specialists and heads of the directions to develop the personalized, address customer relations and to wage the corresponding campaigns both on the Internet, and via traditional communication channels. For IT of the organizations the platform helps to optimize customer interaction in all directions of business. Thanks to this complete solution focused on divisions on marketing and IT, the enterprises find an opportunity to transform consumer experience and also receive new methods for attraction and customer retention and for brand development.

Management of consumer experience using the unified platform the New offer of Adobe company represents the modular, open, built on standards platform allowing to create attractive digital solutions for social networks, the Internet, mobile devices and for printing communications. This unified corporate platform allows to create, manage and work with digital consumer experience in different communication channels, using HTML5, Adobe® AIR®, Flash® Player and Adobe Reader® technologies. At the same time, in the platform integration with a packet of Adobe Online Marketing Suite for optimization of digital marketing campaigns and the personalized consumer experience when implementing any marketing initiatives, on sales is implemented and when rendering services.

Besides, the platform provided today is closely integrated with the solutions Adobe Flash Builder® and Flex that facilitates and accelerates mobile application development. The Flash Builder 4.5 and Flex 4.5 applications integrated into the Adobe Digital Enterprise Platform platform support creating applications for devices based on Android, BlackBerry PlayBook, iPhone and iPad now. Considering wide distribution of smartphones and tablet devices in corporate environment, IT of the organization need more effective method of creation, delivery and ensuring technical support of applications on the most different devices and platforms. Thanks to Flash Builder and Flex of the enterprise receive now the uniform tool and the environment for creation of high performance applications which can work on the Internet, at desktops or at the main mobile platforms.

Involvement of new users at all stages of lifecycle of the client Postroyennye based on the Adobe Digital Enterprise Platform platform, new solutions of Adobe for management of consumer experience allow to build the client - the focused approach to business:

Integrated Content Review – optimizes the business processes and procedures necessary for creation, viewing, storage and adaptation of digital content to different target segments.

• Web Experience Management – helps to attract new customers and offers business heads and marketing specialists the solution for creation, management and the publication of interactive content on the Internet, social networks, on mobile devices and using e-mail.
• Customer Communications – increases loyalty of users due to centralization and process management of creation, configuration and delivery on different communication channels of the protected, personalized interactive correspondence and messages. The solution allows the enterprises to create new sources of income, to reduce costs, to increase loyalty of users within observance of the existing regulations.
• Social Brand Engagement – allows to involve the new and existing customers in process of creation of communities, relying on own digital resources of the company in addition to the public websites of social media, with the purpose to increase loyalty to a brand and commitment to products of the company.
• Selection and Enrollment – allows to lower a share of the lost clients (online abandonment) and to accelerate product output terms to the market due to ensuring effective consumer experience when choosing a product.
• Unified Workspace – allows the employees working directly with customers to increase customer service quality due to ensuring more quick access to crucial information thanks to what employees will be able to process more precisely and more effectively requests of customers.

The Digital Enterprise Platform platform and solutions for management of consumer experience of Customer Experience Solutions will be shown at the first Adobe Digital Enterprise Summit conference which will take place on October 3-4 in JW Marriott Los Angeles L.A. LIVE in Los Angeles. Leaders of the industry, experts and partners in solutions of Adobe who will tell about new opportunities of optimization of consumer experience using all digital channels of communications will participate in the Digital Enterprise Summit conference. More detailed information is provided on the website Adobe Digital Enterprise Summit.

Quotes

Rob Tarkoff, senior vice president and general unit manager of Digital Enterprise Solutions, Adobe

"Capability provide excellent consumer experience becomes important competitive advantage. The Adobe Digital Enterprise Platform platform provides to the enterprises all necessary for really effective customer interaction at all stages of work due to use of solutions which it is simpler in work, more effectively, more productively, help to make a positive impression on the customer and promote increase in loyalty to a brand".

Information on availability

The Adobe Digital Enterprise Platform platform, the solutions Integrated Content Review, Web Experience Management and Customer Communications will be available in August, 2011. The solutions Social Brand Engagement, Selection and Enrollment and also Unified Workspace are already available to beta testing, commercial versions will be available in the fall of 2011.