The retail chain stores of Radezh automated retail based on Microsoft Dynamics AX

"Радеж" - one of the largest grocery chains in the south of Russia. The network manages 100 convenience stores in the Volgograd and Rostov regions, has own greenhouse facility, delivers cookery and self-produced bakery products in shops and services more than 150,000 buyers daily. In network more than 2,500 employees work. In addition to product retail, "Radezh" develops also other directions of business, being an operator of the center of household services and an entertainment complex.

Situation

With growth of business and emergence of large-scale plans for its development it became clear to company management: modern management tools were necessary for maintenance of controllability of the company and preserving flowing Radezhu loudspeakers. First of all – the technological and functional information system which will allow to build uniform account policy and standardizes trade business processes. In addition to scales and diversification of business, the company standardization of trade formats was necessary: the range, the area, the calculation, the principles of pricing and other parameters were individual practically for each of 93 shops of retail chain stores.

"Owing to the fact that different shops became a part of retail chain stores at different times – some were started from scratch, some already had the accounting systems – at IT infrastructure of the company there was a factor "scrappy automation. The set of the companies comes up against this situation at a certain stage of development: the separation of information systems does IT infrastructure slow and begins to slow down business development. The management of "Radezha" made the justified and timely decision on implementation of an end-to-end information system".

Choosing a Solution

"When choosing ERP system we were guided by clear criteria: existence of best practices, prevalence of the platform in the market, a large number of successful implementations in retail chain stores, existence of an ecosystem of support technicians and development, a scaling option. Project cost and ownerships of a system was important aspect of the choice, and as a result we stopped on Microsoft Dynamics AX".
Anna Alekseevna Bulanova, commercial director of "Radezh"

Microsoft Dynamics AX is a multifunction resource management system of the enterprise for the medium-sized and large companies. It covers all fields of management and allows to create a common information space for all business processes of the company. The best world and Russian practices implemented in a system help heads of the companies to make quickly justified management decisions and to implement them.

Implementation

Creation of the uniform centralized database, standardization of business processes and commodity accounting for all outlets became a main goal of the project. Radezhe considered several options on implementation: unroll basic functionality of a system and finish it independently, implement industry solution for retail based on Microsoft Dynamics AX by own forces or with involvement of consultants. Having unrolled a system and having estimated a scope of work, and also the risks accompanying independent implementation, the management of "Radezha" made the decision for benefit of professional integrators and ready-made industry solution. The CORUS Consulting company became the partner in implementation.

"The serious portfolio from more than 30 successful implementing solution "KORUS|Retail" in retail chain stores became the main advantage of integrator. We have ambitious plans for development, and clear trade and account policy is extremely important for us. We are going to become even more effective. An ERP system is the base on which we will rebuild further many business processes, doing the company more transparent, managed and effective".
Anna Alekseevna Bulanova, commercial director of "Radezh"

The large-scale project began in 2011 to Specialists of Corus Consulting it was necessary to create the integrated corporate system which will cover all key areas of a company performance – processes of merchandising and financial accounting – and will replace more than 10 earlier used separate software products.

During the project problems of everything of the merchandising circuit existing earlier in one system were integrated: the structure of divisions is saved, their business functions and all tasks are combined in one shell program with separation of access rights on divisions and job responsibilities.

Based on the solution "KORUS|Treasury" were implemented control functions by cash flows that allowed to provide summary planning of payments on all network, to exclude errors of repeated or untimely payment of accounts and to support the set level of liquidity of the company.

The possibility of maintaining assortment matrixes for deliveries to shops in the same system became a touch-up in automation of the company that allowed Radezh company to connect office part of a new system and store programs. The planned effect of implementation of automation of this part process business: reduction of errors of data entry on divisions more than for 40%.

Results

Automation of merchandising, financial accounting and transition of one of the largest retail chain stores of the South of Russia to the unified information system became a project deliverable. Due to goods acceptance process automation load of accounting considerably decreased: the built-in mechanisms of data validation "on an input" reduced input errors more than by 30%, and the automated comparison of structures of delivery and the order allow to keep track of discipline of suppliers. Thanks to automation of functions of treasury of a labor cost of staff of financial department of "Radezha" by planning, processing and carrying out payments were reduced more than by 50%.

"Implementation "of KORUS|Retail" based on Microsoft Dynamics AX allowed us to integrate key business processes in one program, to increase transparency and controllability of the company. A system opens before us new opportunities for further strengthening of competitive advantages and active development in the market of product retail".
Anna Alekseevna Bulanova, commercial director of "Radezh"

"The project in retail chain stores of "Radezh" is development of wealth of experience of the company in automation of large trade enterprises for CORUS Consulting Group. The solution thanks to which our client receives tangible benefits from reduction of labor input of daily transactions, increase in efficiency and controllability of key business processes, reduction of errors and inaccuracies became result".
Anna Korchminskaya, area director of Microsoft ERP "CORUS Consulting"

A new system is already brought into commercial operation, in it more than 150 employees of network work.