The Molder company develops work with clients and implements CRM

The IP Tchaikovsky V. E. enterprise automated Molder company using the 1C:CRM PROF for Belarus software product.

At the Beginning

The main work on implementation of finished goods and search of new orders in Molder company will be organized by sales department. Till 2011 the customer base in division was kept without control from the management. Operational and qualitative analysis of the closed deals in such conditions was complicated.

For overcoming difficulties the decision on automation of work of sales department was made. The company management Molder formulated tasks which the information system had to solve:

• Creation of uniform base of clients, archive of work with clients;
• An opportunity to analyze indicators on sales, work of staff of department;
• An opportunity to control all stages of transactions;
• Possibility of classification of clients by the level of the relations;
• Creation of a uniform form of business documents, reduction of time for their preparation.

Solution

For the solution of assigned tasks the 1C:CRM PROF for Belarus software product was selected. Responsible for project implementation became IP Tchaikovsky V. E. – the partner of 1C-Rarus company in Republic of Belarus.

Using the software product the following sections are automated:

• Signing of the contracts;
• Maintaining history and customer relationship management;
• Segmentation of the customer base;
• Preparation of documents for calculation;
• Settlement;
• Management of internal business processes;
• Control of execution of instructions.

Project implementation allowed the staff of Molder company:

• Construct the transparent system of work of sales department;
• Reduce receivables by 47%;
• Create the general base of clients, lead it to a uniform type. Carry out classification of partners by territorial and industry signs.
• Increase efficiency on involvement of new buyers. In three months of use of the software product more than 700 potential clients, more are entered to base than with 200 of them bargains are concluded.
• Increase by 12% products sales volume indicator (the number of units) at the expense of a possibility of the analysis of interest of buyers and segmentation of the customer base.

Opinion

Avdeychik Valentin Valentinovich, the director of the company Molder, tells about results of automation: "Earlier I had no opportunity to browse planned loading of staff of sales department, to check how they conduct work with our regular customers and work on involvement of new clients. After implementation of the CRM system activity of sales department became for me transparent and controlled for 100%. Using the software product I can analyze operational indicators of sales on the enterprise, employee occupation degree at any moment and also to define and control performance indicators of work of employees. These indicators will be used by me further when developing a new system of motivation at the enterprise".

Results

As a result of implementation in the engineering company the transparent system of work of sales department is constructed. Thanks to a possibility of maintaining the operational analysis of sales receivables are reduced by 47%. In three months of use of the software product more than 700 potential clients, more are entered to base than with 200 of them bargains are concluded.