IBM Coremetrics Digital Marketing Optimization Suite

The IBM corporation submitted in July, 2011 the offer for Web analytics and marketing on the basis of technologies of cloud computing. This offer will help the organizations to automate the marketing campaigns in all on-line canals, including the Websites, social networks and mobile devices.

In a new solution of IBM the developed analytical means which will allow the companies to estimate better efficiency of new products and services, to perform "thin setup" of marketing campaigns are implemented and in real time to generate the personalized offers on all on-line channels.

This declaration is performed within an initiative of IBM Smarter Commerce (Reasonable commerce) which helps the companies to hold more effectively marketing efforts, to perform sales and to support higher level of a customer loyalty during an era of social networks and mobile calculations. In conditions when 64% of consumers make the first purchase taking into account certain experience of communications in a digital medium, marketing specialists need to understand this on-line behavior and as appropriate to adjust the marketing efforts.

Taking into account the above-stated requirements the IBM corporation integrated key features of Coremetrics and Unica acquired companies recently, having offered clients the new comprehensive packet for analytics and digital marketing based on technologies of cloud computing. Using this new solution of the company for the first time will be able quickly to analyze consumer preferences and templates of the clients in all digital media canals (The websites, social networks, mobile phones, tablet computers, etc.), and then to use this understanding for fast creation and the offer to these clients of the most relevant opportunities. As a result marketing turns from absolutely alien element of a system into intuitive client service.

For example, the companies will be able to estimate activity of clients in such communities as Facebook or Twitter, and on this basis to generate the adapted advertizing campaigns, information on which "on the fly" will be delivered directly to mobile devices of clients. Besides, the packet of IBM allows the companies to perform creation and thin setup of programs of digital marketing on the basis of an offline customer behavior. For example, the consumer who purchased the new tablet computer in normal shop will receive by e-mail special offers on acquisition of different accessories to this computer. Advantage to the client consists in receiving the uniform and relevant opportunities of rather certain brand reflecting all his on-line preferences and not just those from them which are based on what he made, read or saw on one specific website.

The packet of IBM Coremetrics Digital Marketing Optimization Suite automates and rationalizes activities of the company for design and providing to clients of specially adapted on-line opportunities and marketing actions implemented by means of delivery of the personalized recommendations in real time of target advertizing for e-mail, etc. Besides, the packet provides following features.

• Allows marketing specialists to execute advance customer segmentation and to automate a marketing activity on the basis of data from several channels, including offline data sources.
• Delivers recommendations about goods in real time by means of all on-line channels, including social networks, mobile devices, e-mail and advertizing on the websites.
• Provides the analytical opportunities helping search engines of marketing specialists to compare couples of search terms for the purpose of detection of the most cost-efficient terms and related advertisements.
• Supports the deep analysis of interaction of clients with a brand eventually and identification of the period of maximum efficiency for each marketing program.

The packet of IBM Coremetrics Digital Marketing Optimization Suite is a latest replenishment in family of the solutions IBM Smarter Commerce. Using the initiative of Smarter Commerce (Reasonable commerce) IBM creates the new market and plays the leading role in this market which, according to her, only in a segment of the software will grow by 2015 to 20 billion dollars. This initiative is stimulated with requirements of the organizations which look for methods of increase in level automation when carrying out marketing programs, implementation of sales and accomplishment of orders for the purpose of strengthening of a customer loyalty more and more actively.