The European business is torn in "clouds"

The legislation on data protection and private life in Europe prohibits information transfer about citizens out of borders of the European Union. To many companies it did not allow to place the data in "cloud" on remote servers in Asia, the USA or other place at lower price, than that which should be paid for own servers.

Nevertheless, despite the difficult regulatory base, Shutl company, being a two-year startup, became one of the most captious users of a cloud technology in Europe. The company delivers more than 1000 mailings a day using the "cloud" managed by Amazon company.

Amazon.com helped to permit a legal stupor to Shutl and other European companies, like the French railway company SNCF and the Spanish bank Bankinter, due to moving of "clouds" to Europe, having created a data processing center in Dublin. Tom Allason, the founder and the chief executive officer of Shutl, told that the company is going to cover business all Britain and Ireland. "Cloud computing helped with this Shutl", - he told.

Though cloud computing in Europe remains an exception, but not the rule, the trend gains steam. According to Gartner research company, the annual sales volume of cloud services will grow in Europe for 4.3% and by 2015 will reach $29.5 billion, from $24.7 billion this year.

Sales still make about a half of level of income in North America where remote calculations were developed and there are their largest sellers and leaders of the industry: Amazon, Salesforce.com and Microsoft. According to Gartner, this year from sales of cloud computing these companies will generate the amount of $60 billion.

In Europe desire of the companies to use clouds - sign that the trend of outsourcing reached Europe. The vice president of Amazon Web Services Adam Selipsky called the events tectonic shift in calculations on which deployment many years left. "Despite difficulties, "cloud" came to Europe", - he emphasized.

Europe plunges into "cloud" despite the blocking laws. In addition to information transfer prohibition about the European citizens out of limits of the Union, there is a lot more ambiguity in what to consider private information and as it should be processed. It creates "headache" in the legal framework for development of standards which will be able to satisfy all EU member states.

Cost reduction is the most attractive feature of "cloud" for the European business. Cloud DPCs, as a rule, represent a large number of computer servers and ancillary equipment. The centers are created for the most effective use of all power of calculations and storages, minimization of expensive idle times and suit even to small enterprises.

According to Selipski, clients of Amazon usually save from 25% to 30% of costs using a global cloud network in comparison with creation of own computing systems. Amazon allows clients to store information in any of its world DPCs.

Olason said that application of Amazon services saves him from costs in the amount of £100 thousand or $160 thousand for installation of the internal computing system. He told that he used savings for creation of the business, collecting orders for delivery at retailers, such as Argos and Oasis, and connecting them with hundreds of local courier services.

According to Barry Sloane (Barry Sloane), the chief executive officer of Newtek Business Services, there is a confidence that the cloud model, eventually, will get accustomed in Europe. "The cloud will extend worldwide. "Cloud" has a sense. It is economically more profitable and more effective. Dollars - the major driving force today", - he told.