Wings Vizicell Bluecell

Main Features

• providing mobile services to subscribers on the basis of technologies SMS, IVR, WAP, MMS, USSD, Bluetooth, J2ME;
• large number of services, ready to start, for content - and service providers and also presence of "designer" for creation of services;
• convenient and functional management system for mobile content; support of content of all types: tunes, realtones, pictures, subjects, video, games, applications, text, etc.;
• adaptation of content for the mobile terminal (determination of a phone model and shipment of content in the format supported by phone);
• statistics of messages, calls, requests and the rendered services; flexible reporting system; ratings and analytics;
• different access levels; the configured WEB INTERFACE;
• interfaces for media partner, sub-providers, suppliers of content, owners, etc. partners;
• different types of the publication of content: WAP directory, WEB DIRECTORY, Java directory, USSD directory, voice menu, etc.;
• partner system;
• connection to any interfaces of cellular operators: SMPP, UCP/EMI, GSM modems, (HTTPS), SMTP, MM7, ISDN PRI, H.323, SIP, etc.;
• ready interfaces of connection to the leading aggregators: Inkor, Infon, Nikita Mobile, Svyaznoy Loading, A1, Plastic Media, SMS Traffic, etc.; fast adding of new interfaces;
• possibility of aggregation of third-party content providers; support of different interfaces of aggregation, including SMPP and HTTP;
• integration with electronic payment systems (the CyberPlat, OSMP, Rapida, WebMoney, Yandex.Money, credit cards, etc.) for cost recovery of sending the Sms, money-back of services, payments of bonuses into mobile accounts of subscribers, payments of partner remuneration, payment acceptance for content and services;
• management of personal accounts of subscribers; package sale of content; payment of content and services via prepaid cards, electronic payment systems, etc.;

sending automatic adjustments of WAP, GPRS, MMS.

Advantages of the platform

• installation and implementation in the shortest possible time;
• fast output of services to the market;
• high reliability and fault tolerance; monitoring and protection against failures;
• open scalable architecture; fast integration with any information systems;
• possibility of balancing of loading;
• platformonezavisimost;
• exclusive flexibility;
• unlimited opportunities of expansion and development;
• independence of the developer of the platform;
• flexible price policy;
• different options of delivery and licensing of a system;
• an opportunity to minimize initial costs and to invest in a system in process of business growth;
• low cost of ownership.

Support of SMS services

• delivery of a multimedia content on demand (tunes, realtones, pictures, subjects, video, games, applications, etc.);
• information and entertaining SMS services on a request and a subscription (horoscopes, jokes, toasts, help services, exchange information, etc.);
• interactive SMS services (votes, quizzes, tenders, draws of prizes, lotteries, polls, tests, mobile coupons);
• mobile communication (mobile acquaintances, SMS chat, TV-chat);
• SMS mailings (multi-user portal of mailings).

Architecture

The platform has the distributed scalable architecture, supports balancing of loading between servers.

Servers can work as in the parallel mode for balancing of loading and ensuring fault tolerance, and in the mode of mutual exclusion (reservation).

Thanks to a distributed architecture of the platform, the supported loading, in case of need, can be easily increased by simple adding of servers.

The platform is built in architecture of SOA and is easily scaled.

The platform consists of a set of independent functional modules (services), each of which can be executed on the separate server. Several copies of one functional module can work in parallel, including, on different servers.

Also, during the operation of several servers in the mode of balancing of loading, the server can perform monitoring of each other, and, in case of failure of one of servers, other servers can undertake accomplishment of its functions (for example, to initiate the necessary SMPP connections and to begin message handling).

Advantages of architecture

The failsafe solution with a possibility of geographical separation of the components of a system interacting through IP network.

Use of reliable server platforms (including, based on blade servers and external disk arrays without uniform point of failure) and the Linux operating system.

Step-by-step scalability. A possibility of building of resources of the platform without customer service interruption.

Possibility of replacement of the faulty hardware, upgrade of the hardware without breaks in customer service. WINGS platform Multitransportnost (SMS, IVR, WAP, WEB, MMS, J2ME, USSD, Bluetooth)

The WINGS platform allows to organize interaction with owners of mobile terminals on different wireless communication links of the SMS, IVR, WAP, WEB, MMS, J2ME, USSD, Bluetooth (i.e. the client can use mobile services on available/convenient to it in specific timepoint to the channel).

At the same time the platform acts as the integrated system with the single database and different channels of interaction with owners of mobile terminals.

A set of ready convergent multitransport services for content providers:

• voice musical directory (IVR, SMS, WAP);
• mobile congratulations and voice draws (IVR, SMS);
• voice information and entertaining services (IVR, SMS): horoscopes, tests, * votes, jokes, news, schedule of TV, weather forecast, etc.;
• mobile acquaintances (IVR, SMS);
• voice bulletin board (IVR, SMS), etc.

In metal

Server part of the solution is implemented on a cluster node where all broadcast content and a management system for terminal nodes in sales points is placed. Materials are moved to the client terminal platforms which are in outlet which perform broadcast of content on the connected devices, video walls and speaker systems. After content delivery and instructions the campaign with correction of rather local time zone in which there is a specific outlet is launched. Reports on carrying out broadcastings are sent to the central server cluster and are used during the work on media planning.

The mechanism of content management of the ViziCell system monitors demonstration of each roller on the video wall, gives the chance to collect statistics in real time and also sets individually the media plan for each point or for group of the points integrated on territorial or other sign. In spite of the fact that communication between server and client parts is performed through a corporate data network, a client part is completely autonomous. Even at a rupture of connection with the central server, the solution in sales points will continue work in full.