| Developers: | Market Logic (Market Lodzhik) |
| Branches: | Advertizing, PR and marketing |
| Technology: | Project management systems |
Deliveries of the specialized Promoplan program developed by the Ukrainian company Market Logic (Market of Lodzhik) specializing in software development for automation of marketing business processes began summer of 2011. Creators of the program claim that it allows to create, prepare and start quickly and cheap the promo-project of any scale, to exercise its full and step-by-step control, to prepare analytics and project reports.
According to them, Promoplan allows:
- regulate work of promoters and supervisors;
- receive and approve reports;
- control completeness and accuracy of reporting data;
- carry out the analysis of BTL actions;
- prepare the presentations on project deliverables;
- it is convenient to resolve working issues with a command and colleagues (the agency and the client).
It is reported that in 2010 the beta of this program passed test in the leading Ukrainian BTL agencies taking into account which wishes it was finished and improved.
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