Norbit4Edu (NORBIT for education)

The NORBIT company put in September, 2011 on the market the specialized solution for universities - NORBIT4Edu (in Russian "NORBIT for education"). The solution covers automation of processes, standard for higher educational institutions, regarding communications with entrants, students and graduates.

CRM system are widespread in a business environment (the insurance companies, recruitment agencies, banks and the other companies working with a large number of clients). In an automation public sector help desks on work with the population generally underwent.

The solution NORBIT4Edu is developed on the Microsoft Dynamics CRM 2011 platform and based as on experience of world education centers of America, China, Europe, and specifics of the modern Russian higher school.

Ruslan Okrut, the head on work with the higher education of NORBIT company: "Within several years we collected and generalized experience of world education centers and adapted it to the Russian realities. The changes happening within education reform of the country – emergence of the USE, increase in number of paid places at faculties and paid universities over the country and also recession of birth rate in last years, led to the fact that educational institutions should fight for entrants. And the competition between universities accrues every year. Becomes obvious that an exit one – concerns the entrant and the student as to the client. And effective work with the client is impossible without CRM systems".

Implementation of industry solution of NORBIT4Edu allows to conduct on a centralized basis in a single system work with entrants, students and graduates to all divisions of university and to solve their corresponding competences of a task.

The solution, first of all, is aimed at increase in efficiency of university on involvement of entrants. And also optimization of interaction with entrants during a receiving campaign. Since entering in uniform base of a higher educational institution of these all pupils of specialized classes (lyceums at the university, specialized schools and gymnasiums, separate classes), continuing by introduction of biographical particulars of the children who came to alma mater Open Day. Carrying out on means of NORBIT4Edu of the personalized and bulk mailings about start of training courses, the Open Day, the invitation of potential entrants to actions of university, questioning and the subsequent assessment of the received results. Placement of registration forms on actions of university on the website, processing and loading of photos, formation and printing of lists and personalized cards of participants of actions is provided.

Attraction by educational institutions in the walls of entrants who are really interested in further specialization in activity of institute – here the main objective of implementation of NORBIT4Edu.

Work with students is surely provided in NORBIT4Edu. From a rate to "personal record of the student" rate will be replenished with new data: from an initial contact telephone number and a birthday before receiving a grant and results of training in the subsequent. The financial service of university in return traces in a system receivables (work with paid departments) At emergence of debt in a system the letter with indication of the amount of debt and terms to which it is necessary to enter payment forms automatically and sent on the student's email.

Also a system allows on means of e-mail, social networks, mobile communication to notify students on milestone events in life of university, about day of payment of a grant and the schedule of elective courses. As for maintenance of contacts with graduates, both tracking of career steps of the former students, and cooperation with graduates in respect of training for present students is provided in NORBIT4Edu. The solution allows to create and send automatically to email of the graduate of a congratulation on the occasion of the Birthday, to invite to actions of university.

As a result before another Open Day the university will be able to show to entrants what graduates of the university in 1 year, 3 years, 5 years, 10 years achieved. And the entrant will be able to estimate what perspectives at it in the future. Besides, work with graduates can move to a new level as they in the future become consumers of products of universities.

NORBIT4Edu is an optimal solution which allows university to conduct at the same time work with young people at all stages of interaction of children with educational institution: entrants, students, graduates. The solution is universal therefore it will be convenient for work to any higher educational institution, irrespective of its specialization.

The solution NORBIT4Edu is available to test operation.

The solution NORBIT4Edu allows to establish in general the personified cooperation with each "client" of university. Consolidation of information on desires of "client", the history of interaction with university, personal information, the higher educations, work locations, etc. will allow to offer the most suitable product or service for it. Selection of segments from the database will help to wage the directed marketing campaigns, to predict their results, to plan and predict budgets of university.

In the conditions of variety of universities of the country and also need of the regular reporting before the accreditation commission, the educational institution needs to apply modern methods and tools when planning the development strategy or preserving of a position in the created education "niche".

NORBIT4Edu is constructed on the platform which proved around the world – Dynamics CRM. Consolidation of a product line, focused on universities, such as NORBIT4Edu, LiveEDU, Office365, will allow to organize the software package for management of educational institution meeting modern technologies and standards of providing educational services. Now similar projects go in the leading universities of Russia - the Peoples' Friendship University of Russia (PFUR), New Economic School, the Russian economic academy of Plekhanov, the Russian agricultural university of K.A. Timiryazev and others. The innovative developments will come to the aid of educational institutions in the course of involvement of graduates.