GRAZ + Microsoft Dynamics CRM special equipment

In GRAZ Special Equipment trading house the implementation project of a system of customer interaction and order management based on the solution Microsoft Dynamics CRM is complete. As the partner in implementation the AND Project company (file) is attracted. The GRAZ Special Equipment trading House is sales structure of GRAZ Plant which is engaged in production of special automotive equipment for transportation and temporary storage of oil products.

Implementation of the CRM system allowed to automate business sales processes and also to ensure joint work of commercial and production divisions. In a new system managers of the company prepare for clients of the offer on complete sets taking into account production opportunities.

In the CRM system managers can see online all key production stages which there passes the order and to plan terms of its execution, managing customer expectations. The solution allows to plan loading of production divisions proceeding from the expected product demand. During the project divisions of marketing, sales and adjacent services are automated. During the project terms of accomplishment of orders, the deliveries, tasks expecting accomplishment are visualized. Quickly reports on involvement of new clients and implementation of sales form.

Attention is also paid to automation of work on customer acquisition. Processes of outgoing communications are automated, the plan-fact analytics on work of service of marketing and divisions of sales is formed, the efficiency of marketing actions and special offers is traced.