TOP-8 the innovation vendors of social software

The Research Firm IDC designated the innovative companies of 2011 with sales volume less than $100 million - vendors of the application software of e-commerce, social software and social analytics (socialytics) to which it is worth paying attention.

In the course of preparation of the research IDC studied the information about suppliers with an annual income less than $100 million which implemented one or several of three key trends in modern applications. These trends, according to IDC, are:

Trade 2.0: e-commerce revival, fast distribution of context-dependent mobile applications and also emergence of the new social tools leading to the innovation experience of trade which represents a combination of mobile, social technologies, online services. The basis for these changes is created by new technologies, platforms and applications which will provide evolution of consumer experience in trade.

Social solutions for business: this category of the software includes social solutions for corporations which support transition to social business. The social platforms allowing to create communities, blogs, microblogs, different forms of the Wiki, function of combined social actions and business applications and other innovation social and business tools in the software can be such solutions.

Socialytics: analytical applications which collect and analyze data of social environments, such as e-mail, chats, blogs, social communities and networks, microblogs and so on using behavior modeling methods.

The companies were estimated by these criteria taking into account the amount of innovations at the software. The list of the companies which are selected in category software for 2011 (in alphabetical order):

CSoft, DoubleDutch, GX Software, Hearsay Social, Newsgator Technologies, ShopIgniter, Socialware, Yammer.

IDC also expressed approval of Marketo company.

According to Michael Fauscette (Michael Fauscette), the vice president Software Business Solutions, the social Internet, new models of trade, the including mobile and social technologies, social analytics and also wide use of mobile devices in the companies, make considerable impact on business, and the corporate software is necessary to help to manage these changes.

Were mentioned by results of a last year's research of the innovative companies: Antenna Software, Appirio, CloudShare, CyberShift, INgage Networks, InsideView, Lithium Technologies, Mobisoft Corporation, Private Social Networks and Zuora.