Medialogiya - the Analysis system on the Internet of the Russian and foreign blogs and media

2019: Connection for monitoring and the analysis of content of TikTok, WhatsApp and Tor-resources

The Medialogiya company announced on July 3, 2019 connection for monitoring and the analysis of contentasocial network TikTok, groups in WhatsApp and Tor-resources. It allows to monitor references of any brands and trademarks in these sources.

The Chinese social network TikTok, quickly gains steam on audience and viewings in Russia — the associate director of Medialogiya Farit Husnoyarov noted. — And according to the research UBS Evidence Lab at the beginning of 2019 TikTok was on the fourth place on use duration among the Russian applications, social networks and messengers. This network becomes one of the most fast-growing and popular communication services for the brands focused on generation Z.

Methods of consumption of content in modern realities constantly change; even more often users prefer to read news and to share information in social networks or messengers. Sometimes for top managers of the companies operating in absolutely different markets becomes a surprise that the potential audience discusses their goods or services even on those platforms where they do not advance themselves. For example, in the open WhatsApp groups and also on Tor-resources where confidential information on these or those companies or persons is often published, noted in Medialogiya.

For July, 2019 the company performs monitoring of more than 3 million messages a week only for one social network TikTok. Further indicators on monitoring of TikTok, groups will grow in WhatsApp and Tor of resources.

2011: Mastering of the Windows platform of Azure

According to information for November, 2011 of Medialogiya whose business is also directly connected with technologies of text processing, actively masters the Windows platform of Azure. It develops analysis systems on the Internet of the Russian and foreign blogs and media with the subsequent providing monitoring to the customers on subjects and a key word. Her customers are most federal and regional authorities and also the largest corporations. As Farit Husnoyarov emphasized, the development director of Medialogiya company, this business is hi-tech and highly competitive as the media space develops continuously and improved. The company is faced by a problem of a permanent output to the market of new products and completion of already existing. In May, in the run-up to the parliamentary and presidential elections in Russia it was decided to bring on the market the specialized solution intended for monitoring of blogs where, as we know, the greatest protest activity is observed at the same time higher intensity of updating of information, bloggers in many cases much more quickly than journalists is required. This system was completely developed based on Windows Azure, and, according to Farit Husnoyarov, the term of an output of this solution to the market was reduced by 2-3 times in comparison with traditional methods of development. In addition to a monitoring system of blogs, based on Windows Azure the aggregator of foreign media and other solutions Medialogiya issued in the current year was created. It is going to transfer to "cloud" from Microsoft and a flagship product of the company – a monitoring system and the analysis of media.

"Transition to Windows Azure completely met our expectations. Now we can pay more attention to our core business – development of intellectual analytical services", - Farit Husnoyarov said.