OpenText Social Communities

OpenText Social Communities 8.1

On November 14, 2011 the OpenText company announced release of the new version of OpenText Social Communities 8.1 which will help the companies to integrate social applications into the business processes and to become the full "social enterprises". The solution combines structure of comprehensive communication of users among themselves and a number of social applications, ready to installation, which can help the organizations to create and use social communities for the most different practical purposes quickly.

In this context "the social enterprise" is understood as the organization using components of social interaction in all spheres of the activity that gives the chance of effective communication as employees among themselves, and with customers on all geography of presence of the company. According to recent trends of modern business, the social enterprise has chances to gain the maximum trust in the market. For this purpose the company needs to involve as much as possible social network services in the context of the existing business processes, without violating at the same time security requirements and data protection. The new version of Social Communities from OpenText allows to resolve this issue using a set of the social applications capable to socialize separate business processes within the uniform, safe and answering to the corporate purposes social infrastructure.

"Transition to the social enterprise opens new, more transparent communication options for employees, customers and partners that leads to increase in efficiency of personnel and customer interaction — the technical director of OpenText Eugene Romanus considers. — The solution OpenText Social Communities is designed to help customers to implement in business social network services as a strategic method of increase in flexibility of the functions and processes which are the cornerstone of the enterprise at the same time without violating security requirements, confidentiality and business compatibility".

OpenText provides the finished structure of social network services for all enterprise which opportunities are much wider, than usual presence of the company at the online mode. The new version of Social Communities meets all safety requirements and is based on the OpenText ECM Suite tool kit which allow to control competently social objects, opening ways to more productive and safe information exchange and helping customers to find balance between the powerful capacity of social services and their application for needs of the enterprise, including for management of corporate information.

Examples of how Social Communities can be effectively used for business process optimization, a set. For example, financial services successfully use the function of the analysis of web and social services which is built in Social Communities for measurement of degree of interest of customers. The state bodies providing services for citizens using Social Communities can provide to the employees function of fast updating of content on external websites, forums and to others platforms of social interaction that will help to make the latest news of state agencies the most transparent and available to audience "first-hand".

Using the new application for generation and storage of the ideas, the enterprises working in the field of high technologies can accumulate quickly the new ideas from engineers from around the world, providing the stable growth of innovations. The companies can also benefit by Social Communities, having integrated social networks with other web services, Intranet and corporate applications. Such system creates a safe environment for dialog and informal interaction of employees which, in turn, stimulates exchange of the ideas, increases productivity and accelerates rates of implementation of innovations.

Among new features of Social Communities of special attention the mobility deserves: as smartphones and tablet computers purchase the increasing popularity, the product Social Communities is integrated with the platform of corporate mobile applications OpenText that allows the organizations to create and develop proprietary mobile applications for employees, partners and customers.

The full integration with OpenText Web and Social Analytics assumes a possibility of control and measurement of social activity. Analyzing information on the current visitors and interaction of users, the organizations can optimize the online projects and reveal trends, relevant for business, on the basis of the user activity.

For the purpose of stimulation of exchange of views and information between public social networks and corporate network, Social Communities allows users to load content from the community site into social networks Facebook, Twitter, Google + and others.

Social Communities 8.1 is among key features also a complex of social applications, ready to installation, for social network the intranet, social marketing and a social working space which are complemented with easily adaptable templates with a possibility of flexible combination of necessary properties for implementation of specific business challenges, such as start of a brand, product or advertizing campaign.

"The world is promptly won by mobile applications — Eugene Romanus notes. — We see more and more areas where customers would like to use social applications for improvement of the existing business processes or stimulation of exchange of experience between employees. It means, they also want that applications were ready to installation at all enterprise and had the impressive accessibility to control, distribution and long-term content management".