Startup in Ukrainian or how to avoid errors during creation of the new project

Creation of any project requires the basis which careful is thought over, analyzed and created thanks to which conditions for providing long enterprise lifecycle are created.

Example of an inexpedient investment of money

Unfortunately, cases when for creation of the project the huge amount of money was spent very often meet, and the result at the exit could not justify invested funds. One Ukrainian project which is started at the beginning of November, 2011 can serve as an example.

Since the beginning of November in the territory of Ukraine the new social network is started. The total amount spent for its development is 1.5 million dollars. The social network was developed by 20 programmers one and a half years. Among innovations creators note function of creation of the personal playlist, a possibility of communication in a video chat, file sharing and also the personal system of approving buttons. The most important feature of the project, according to creators, are new opportunities of business — corporate clients can use a resource as means of promoting of the brands and promotional materials.

The first question which arises — and what for? Why in Ukraine to create the social network if since 2008 the population of our country actively uses such projects among which the most successful it is possible to select: VKontakte, Facebook and Odnoklassniki? Why to create the project which functionally differs in nothing and all these "features" are already actively used by users of social networks? Even a color gamma of the interface — the complete copy of flowers of competitors.

They invent a wheel, at the same time without thinking of whether it is necessary for their consumers. About perspectives of development of such project and its competitiveness - you can guess. The annoying that such projects in the Ukrainian market meet very often.

What needs to be considered when developing a startup?

Before each new project it is just necessary to conduct marketing research. Only the preliminary marketing analysis of the environment in which the enterprise will function will give the broad picture about success of a project startup. Ignoring of this stage sustains huge financial losses and crash of the project.

The collected and analyzed information during complex marketing research gives the broad picture about the market environment in which will work the enterprise, information on competitors, consumers, services, opportunities, barriers and also expediency of a project startup.

There is an impression that authors of the project of the Ukrainian social network neglected all existing marketing tools. Existence in the market of such strong, successful and global competitors already sets thinking on perspectives of development of the project.

Developing a startup independently, it is possible to face a number of difficulties that can negatively affect result of your project. It is the best of all to charge development of a startup to a team of professionals who have extensive experience in providing such services in the market. But, it is necessary to be extremely careful when choosing the companies providing services in development a startup projects. It will allow you to save time and financial resources.

What it is necessary to know selecting the company which provides service in development a startup projects Today in Ukraine number of the IT companies which provide service a startup and have extensive experience of work both with national clients, and with foreign partners very restrictedly. In the majority cases of such company provide separate types of service and have semi-skilled employees in the state, and even work with freelancers.

If you look for the company for the creation a startup project, then you should pay the attention to a number of the factors defining expediency of your choice:

Presence at the company of the permanent office — this indicator corresponds to the fact that your startup project will be implemented in terms and using the hi-tech equipment;

The necessary list of set of company services on development of startups — the most important that the company provided services in development a startup projects in a complex. It much more improves the end result of the project and minimizes terms of its creation;

Existence in the company of the permanent staff of qualified specialists — it gives a guarantee that qualified specialists who have experience of creation of this sort of startups will work on your project and responsibly approach case unlike freelancers who do not give any guarantees;

The technical equipment of jobs of employees is a main factor for successful creation a startup projects.

Presence at the company of successful experiment on development of startups — the company should have a portfolio of the created and implemented works that gives a guarantee about her professionalism and knowledge of case;

In the conclusion there is a wish to add that the main is a stay of the company and the client "on one wave" during creation a startup project. Only the togla it will bring considerable results and success to a startup.

Realize the business - the ideas in life and turn them into successful global projects, today and all doors are open for their implementation!