RapidSoft Clientrix

"Fast development of new communication channels, in particular the Internet and social networks brings on many markets new rules of the game today. The main change is a fall forward of dissemination of information between clients of the company. It leads to increase in value of viral marketing and aggravates the competition for active clients promoters. In these conditions creation of constantly working program of a feedback with clients becomes one of key advantages for the companies. In these conditions we were glad to provide to the audience ours more than the 11th summer experience in the field of EFM and the product RapidSoft Clientrix based on it"

The Clientrix system is intended for quick start of programs of marketing communications with clients and control of their efficiency. Clientrix gives the chance to manage on a centralized basis promotional and informational campaigns using all modern channels, to store information on the sent messages and responses of clients. The solution allows not only to conduct base of contacts and to start targeted campaigns, but also provides the reporting for efficiency evaluation of communications and planning of future marketing programs.

Clientrix will be useful:

• To trade institutions and large retail networks;
• To financial institutions;
• To the marketing agencies;
• To telecommunication companies;
• To government institutions;
• To any other enterprises working with mass audience.

Clientrix automates and structures all electronic communications with clients, is easily integrated with business applications at the enterprise, the terabyte of data is scaled to millions of clients, hundreds of users, hundreds of thousands of polls a day and tens, allows to begin to build programs of marketing communications for several days even to the unprepared employees.

The product RapidSoft Clientrix is the management tool a feedback at the enterprise allowing to obtain information "first-hand" and to set the line of direct communication with clients, partners and employees thereby continuously improving product quality and services. So, using Clientrix communications with clients of the loyalty program Svyaznoy Club were automated from scratch, and the analytics is provided to marketing for decision making and formation of target audiences of marketing campaigns.

The Clientrix system is based on more than ten years' experience of RapidSoft company in the field of management of communications with clients and allows to create full-function advertizing and information campaigns in few days. The RapidSoft technologies implemented in a system already many years such companies as Microsoft, BP, MasterCard, Accenture, Adobe, Expedia, Alt Telecom, Svyaznoy and others use worldwide.

Clientrix automates and structures all electronic communications with clients, is easily integrated with business applications at the enterprise, the terabyte of data is scaled to millions of clients, hundreds of users, hundreds of thousands of polls a day and tens, allows to begin to build programs of a feedback for several days even to the unprepared employees.

Clientrix EFM is one of components of the Loyalty system complex - solutions for program implementation of attraction and customer retention using personal client plastic payment and not payment cards.

The loyalty system supports creation of both monobranded, and coalition programs of loyalty, it can integrate with the existing similar systems of your partners or give them an opportunity of participation in your loyalty program, flexibly adapting under different mechanics of participation of partners. The complete solution provides the shortest time of implementation and also the high level of reliability and convenience of using to clients. Possibilities of interaction in the Internet allow to reduce costs, to carry out more exact influences, to use permission marketing mechanisms, and thus, it is essential to increase activity and profitability of clients.

Solutions of RapidSoft are successfully implemented in many large companies worldwide. Among clients there is RapidSoft: Microsoft, BP, MTS, Svyaznoy, Rosgosstrakh, Svyaznoy Bank, Ergo Russia, Svyaznoy Club, GMI, IMS Group and others.

2014: Clientrix updating

On April 21, 2014 the RapidSoft company provided new opportunities of the solution Clientrix.

Description

In the new version of Clientrix, in one product, opportunities for management of all circle of problems of multi-channel marketing are implemented. Having implemented a system, the company can create a necessary combination of functionality of marketing communications and programs of a feedback.

As the tool of the analysis of the customer base Clientrix supports all types of polls:

• researches of preferences of buyers,
• quality evaluation of service and satisfaction,
• ^[1],
• "client's voice",
• any researches of the market.

As a part of functionality of marketing communications:

• advertizing and information mailings for clients, partners and employees,
• congratulatory messages,
• notifications upon actions of clients,
• other personal communications.

Using Clientrix on model "all in one" there is a possibility of centralized operation by all directions of communications with clients on different channels with preserving and use of history of interaction with each buyer. In this case the service of marketing receives the uniform tool for targeted advertizing campaigns with transparent performance monitoring.

At any model of use, Clientrix can act as the independent solution or be integrated with CRM ERP, BI and other applications for comprehensive marketing programs on the basis of actions of clients.

Creating the new version, developers paid attention to the interface and a usability which help to reduce time of start of programs of a feedback coupling and client mailings to 2-3 days. Mechanisms of segmentation and target audience for increase in efficiency of advertizing influences and reduction of a blind response are improved. A system supports interaction with millions of clients a day and can be applied by hundreds of users with different levels of access rights. Communication channels with clients are configured under tasks of the specific company and include e-mail, the SMS, web, Call Center, IVR, mobile application, printing on the check, etc.

"The new version of Clientrix is "the Swiss knife" on a variety of functions of communications with the client. We developed the new tool combining in one solution of a possibility of EFM and digital of marketing. By our estimates, upon transition to Clientrix as a single platform for all communications with clients reduction of marketing costs for polls and promotional and informational campaigns can be 30-50%", - Egor Shokurov, the vice president of RapidSoft noted.

Notes