The mode of "real-life communication" in M.Video

The CROC company performed the project on creation of a system of a video conferencing for M.Video company — the network received the convenient business tool for operational acceptance of management decisions

"For us it is the first so large-scale project in retail — as a result of its implementation managers of the central office and all shops of retail chain stores had an opportunity to communicate among themselves with the help of a video conferencing. In each M.Video shop the software client of a video conferencing, and at the central office — hardware video terminals was set. The supplied equipment allows to hold multipoint sessions to 60 users. At the same time the system of a video conferencing gives the chance to organize and hold such conferences without participation of the administrator" — Dmitry Tokar, the deputy CEO for work with large network trade enterprises of CROC company noted.

The solution is constructed based on the equipment Cisco TelePresence. Project implementation was enabled in two stages. In the beginning the server core was constructed, the software of a video conferencing in the automated workplaces of directors of all shops "M.Video" is implemented and integration with corporate services of the company is carried out. Also video terminals in workplaces of all top managers and in a conference room of the central office were installed. During the first stage to VKS network were over 230 shops are connected.

"Our network contains more than 260 hypermarkets which are located from Yakutsk to St. Petersburg therefore for us it is very important to hold meetings and to solve the majority of business questions online. Using a video conferencing we will be able to train remotely the staff of shops that will allow to reduce finance costs and to increase effective management of business", - Veselov Igor, the operating officer on IT of M.Video company says.

During the second stage 50 more shops which were connected to network of a video conferencing were open and also resources of a server core of a system are three times increased. An opportunity to hold meetings on a video conferencing through the Internet that facilitated communication with the external organizations which are not connected to a corporate system of VKS was at the same time provided. Besides for top managers of the company opportunity of remote work for video conference was given. In the center of distance learning of the company 15 video classes were developed in regions and a recording system and broadcasts of sessions of a video conferencing.

"Advantages of Cisco TelePresence technologies consist in high reliability, ease of use and administrations, scalability of the solution and high quality of the video image. Integration with corporate services, such as Active Directory, e-mail and IP telephony, creates the environment of unified communications, providing additional opportunities of communication for users" — the area director on development of technologies for joint work of Cisco company in Russia and the CIS Stepanova Irina notes.