Polycom RealPresence Cloud

The Polycom Inc company provided at the beginning of 2012 new strategy within which implementation service providers will be able to propose to the customers the solution VaaS based on cloud computing. Polycom also announces specially developed for service providers, the solution Polycom RealPresence Cloud, ready to start, which gives them the chance quickly to bring service of VaaS to the market. RealPresence Cloud provides to providers ready infrastructure, access points and the services necessary for creation of the solutions for video communication provided on a subscription in the organizations of any size. New solutions of Polycom are developed for increase in level of use of products of the company in the enterprises of small, medium and large business for which the hybrid solutions consisting as of "video unrolled on site on demand", and of VaaS services are necessary.

The solutions Polycom RealPresence Cloud reduce time to market and a payback period of VaaS for service providers. Based on the Polycom RealPresence platform, they provide scalability, reliability, availability and security of an operator class that is important for clients – users of service of VaaS. RealPresence Cloud includes completely managed multipoint video service which supports a set of options of connection between standard rooms, mobile solutions, solutions for computers and web terminals and also Microsoft Lync 2010, IBM Sametime and the terminals supporting the non-standard TIP protocol. Service providers can use Polycom RealPresence Cloud to propose to the clients the solution VaaS without need to integrate it with their main infrastructure. This solution is used by Polycom RealPresence Network (earlier — the Halo/HVEN network purchased at HP in 2011) that service providers could accelerate delivery of video from a cloud.

Polycom will continue to work closely with service providers and to develop offers of VaaS for different models of business and schemes of deliveries. Several operators worldwide use now the RealPresence Platform platform as the instrument of implementation of solutions VaaS. For example, the China Unicom company created one of the biggest video clouds in the world based on the Polycom RealPresence Platform platform using which the service of VaaS is provided to more than 10 thousand companies and public institutions of China. The RealPresence platform allows China Unicom to connect at the same time about 100 thousand terminals (and this digit constantly grows) from 10 different vendors. Other example — large service provider in India, the Airtel company, also uses the RealPresence platform for providing service of VaaS to the companies of the region.

The Wainhouse Research company predicts that within the next five years the cumulative level of growth of the market of the joint communications will be 30.7% with income apprx. 5 bln. dollars in 2015 1 worldwide. The cloud strategy of Polycom is based on the purposes of the company to everywhere extend communication according to video and is key point of recently announced program strategy.

"The solutions Polycom RealPresence Cloud — a crucial element of our strategy for wide circulation of video communication and service providers — our main partners in this case. They offer service of VaaS which considerably reduces the amount of investments of customers made in them — Andy Miller, the President and the chief executive officer of Polycom says. — We want to simplify as much as possible for service providers process of replenishment of the existing offers solutions of video conference. Proceeding from it, we remove obstacles for an output to the market of our cloud and other offers which meet requirements of our partners concerning investments and management that will allow them to enter quicker the market and to gain an additional income. Our purpose is obvious: we will propose cloud solutions and to work in partnership with service providers, and over time, and with solution providers, but unlike our competitors, we will not compete to them or to offer retail services directly to end users".

"Demand for video communication will continue to grow, and increase in offers in the field of the video solutions based on cloud computing will become one of the reasons of it. Many small, medium-sized and large enterprises will appreciate the solutions "video as service" for their flexibility, scalability and profitability, - Rich Costello, the senior researcher the analyst of IDC said. – The cloud strategy of Polycom is very attractive because it provides the video solutions based on cloud computing, the accelerated access to the market, and service providers – the full-fledged infrastructure, scalability and compatibility necessary for deployment of large-scale video clouds and creation of attractive solutions of VaaS for buyers".

Specialists of Polycom are sure that the most effective and effective cooperation develops in that case when people see each other. It helps to increase performance and also activity regardless of different obstacles, such as weather conditions, natural disasters, epidemics and other force majeur circumstances which are not giving the chance to people personally allows the organizations to continue to meet.

The purpose of Polycom consists in making all necessary that everyone had an opportunity to use personal video communication as the main method of communication – simple, safe and reliable – regardless of network, a signal, the protocol, the application or the device.

Polycom does it possible thanks to a different method of promotion of products on the markets.

Video as service based on cloud computing from service of providers. Considering that growth of costs of the enterprises for cloud infrastructure and service by 4 times exceeds the total costs of IT, and technologies and standards become more and more perfect, is predicted that the popularity of video of clouds in 2012 will even more increase. Polycom RealPresence Cloud will allow service providers to bring quickly to the market service of VaaS and will stimulate development of new business models. Besides, this solution will help to increase gradually use of video communications at the enterprises of small, medium and large business.

• The software for mobile devices – approximately the seventh part of the population of Earth constantly works today udalenno2, and a bigger number of people is out of jobs some part of the time. The Polycom RealPresence Mobile mobile solution available to free downloading expands possibilities of the organizations in the field of video communication based on Polycom RealPresence Platform: mobile devices allow to use video anywhere, and not just in conference rooms and office spaces.

• Local installation – the RealPresence Platform is integrated with hundreds of applications for business, the joint communications and social networks and also with basic elements of infrastructure of network and security systems that allows it to satisfy completely to requirements of the modern enterprises of small and large business for video communication and to expand support of mobile applications, social networks and use of private clouds.

• Online applications for social networks are Applications for social networks which now actively develop as the business direction, are one more quickly growing market for video communication. By 2015 experts predict 4-fold increase in users of online video chats up to 140 million, the total number of video of calls will reach 11 billion 3 Polycom RealPresence Social brings video communication to new level, doing it independent of any devices: since locally installed systems and specialized access points and finishing with mobile devices.

• The compatibility with popular devices (notebooks, desktop computers, tablet computers) the Software for video communication of Polycom will work with master devices, allowing to start quickly the Polycom RealPresence application from any device.

Open standards and interaction: Polycom RealPresence Video and consortium OVCC

Everywhere to extend video conference, open standards and unit-to-unit compatibility in addition are required that any customer, equipment manufacturer, service provider or body for standardization cannot provide. For the solution of this problem it is necessary to combine efforts of all who work in this area. Approach of Polycom company consists in use of open standards for the organization of communication of all components of the communication environment, including suppliers, networks, protocols of communication and td. This approach consists of three main parts: platforms, terminal units and ecosystems.

The Polycom RealPresence platform provides the standardized base for integration of different applications of the joint communications and infrastructures in the majority of operating environments of the enterprises, from video terminals to mobile devices and UC infrastructure of Microsoft, IBM, BroadSoft, Juniper, Siemens, and many others. Besides, the RealPresence platform also interacts with some proprietary systems, such as products Cisco Telepresence using the TIP protocol. Besides, this platform based on which cloud solutions of Polycom RealPresence Cloud are created differs in reliability and scale and is capable to support to 75 thousand registered devices and 25 thousand simultaneous sessions.

The Polycom company actively participates in development of the commercial and technical solutions necessary for ensuring interaction of a global network of partners. In June, 2011 Polycom integrated with the leading world solution providers and services and acted as the founder of Open consortium of the joint communications (OVCC) who was registered in August, 2011. Now 16 members whose mission consists in development and support of wide circulation of the market of video services are its part.