Ithaca completes an implementation project and begins operation of CRM

The CORUS Consulting group began system implementation of customer relationship management in the St. Petersburg real estate agency "Ithaca".

The Ithaca real estate agency is one of the largest and dynamically developing realtor companies of North-West Region of Russia. The company provides a full range of services in the field of the real estate for physical persons and legal entities in St. Petersburg, the Leningrad, Pskov, Novgorod regions and Karelia.

At the end of 2011 the company management made the decision on implementation of the CRM system which was caused by strategic plans of company management on deduction leader positions in the market due to transition to qualitatively new level of relationship with the clients.

Kompanya Ithaca held the tender for the choice of the supplier and the platform which passed in several stages. It was necessary to select not only reliable, experienced integrator, but also the platform which will grow together with business of the company and to conform to all requirements of one of leaders of the industry. Different platforms, including Terrasoft, SugarCRM and others were considered, but the choice fell on Microsoft Dynamics CRM 2011 which answered assigned tasks in the best way. As the contractor the CORUS Consulting group, one of the leading Microsoft partners on creation of systems based on the Microsoft Dynamics CRM platform was selected.

Accumulation of all information and documentation within sales processes and real estate lease, work with builders and objects of new construction, process automation of marketing and advertizing, formation of all history of interaction on clients of the company, creation of processes on interaction of different divisions in a single system and also control of execution of key indicators of staff of the company became the main objectives solved during the project.

Within a system it is also going to automate specific process of providing promotion services to clients from adoption of the address on advertizing on a real estate and approvals of the request for advertizing before unloading of requests in a format of different advertizing agencies.

Besides, in plans of the company - automation of process of mortgage lending on adoption of the address, approval of terms of transaction, appointments of the mortgage agent, agreement signature, work on it and closing of the transaction. It is supposed that at further stages of the project all range of additional services of the company, including insurance, assessment of the residential real estate, service in approval of re-plannings and transfer of placements to non-residential fund, etc. will be automated.

"The real estate market - very competitive field of activity therefore it is extremely important to pay much attention to needs of each client separately. Service can become a decisive factor thanks to which the client will remain at this company, but will not leave to look for other offers, will address other agents who will help to resolve an issue of purchase or real estate lease in shorter terms or interactions will offer the best terms, - Alexander Semyonov, the CEO of CORUS Consulting Group comments - We offered Ithaca company a system which can provide real competitive advantage from the point of view of end consumers, besides, the management will be able to receive the convenient instrument of control and the reporting under work of managers and external partners".

"We calculate that with implementation of CRM each our client will be able to estimate service quality improvement, - the CEO of Ithaca company Sergey Galalu tells. - All necessary information and documents on the transaction will be submitted by managers within the shortest possible time, and processes of interaction with our clients will be strictly regulated. Now we will precisely know when and from whom the request is received, what is the time spent for its processing what options were offered the client and service was how qualitatively rendered. Besides, we will store information on all calls, letters and requests that will allow to make as fast as possible the best proposal from all objects which are available in our base, at the same time the client will know that he will always receive a feedback on any request interesting him".

Finally the new CRM system will serve quality improvement of service for selection of a real estate for clients, will improve management and control of interaction with agents and as a result will make each transaction transparent and more profitable.

2013. End of the Project

CORUS Consulting Group completed the project on implementation of the CRM system on the Microsoft Dynamics CRM platform in the St. Petersburg real estate agency "Ithaca", the press service of integrator reported on June 20, 2013.

Offices of the company in St. Petersburg and the Leningrad Region are connected to a system.

"The solution developed by CORUS Consulting Group automates routine procedures in a work progress over the transaction, – Sergey Galalu noted. – It allows to reduce losses of working time of employees considerably. For example, with implementation of a new CRM system process of selection of counter options of the real estate takes less time the agent, and approval of the transaction happens up to 80% quicker. Especially evident result can be seen on the example of advertizing process – time of giving of advertizing by territorial offices was sharply reduced, formation of the file for unloading in advertizing resources takes three-four minutes against several watch and even days of work of staff of promotion department prior to use of CRM".

The Head of Department of CRM of CORUS Consulting Group Maria Bar-Biryukova emphasized that in the solution implemented in the Ithaca agency the standard functionality of Microsoft CRM considerably is finished.

"We aimed to make so that a system most precisely and fully reflected real business processes of the company. Ithaca is the leading real estate agency in the Northwest. The strategy of the guide to development of IT infrastructure of the company, including, the CRM system, is aimed at further business development, increase in the customer and partner base, opening of the new directions of business and territorial subdivisions. For this reason for us it was important to create a system which would provide convenience, the speed, transparency and control of all business processes. We believe that we managed it", - Maria Bar-Biryukova told.