Shopping centers MEGA expand functionality of customer interaction

The Navicon company implemented the project of automation of an interaction management process with clients based on the Microsoft Dynamics CRM 2011 system for shopping centers MEGA.

Solution

The built system solves one of the most relevant problems of correct interaction management with clients, considering structure of the customer base.

Within a system design for shopping centers MEGA specialists of an implementation team significantly expanded model of customer information. So, in a system interrelations with the promoted brands are implemented, roles of the organizations in advertizing process are recorded, the hierarchy of the organizations and legal entities in one client is set, contractual relations of the client with different shopping centers MEGA are defined. For increase in convenience of users the Navicon company created hierarchical navigation on objects of client area. Thus, all important customer information can be reflected in one system and is available to the user in a convenient type.

Result

Within the project the integration solution Navicon DataCon allowing to communicate between Microsoft Dynamics CRM and the accounting systems is used. With its help double-sided synchronization of information with the Microsoft Dynamics NAV system on legal entities was configured. It facilitated work: now only information necessary for execution of the specific transaction with the legal entity gets to the accounting system.

Further development of a system is planned that will give the chance to complete creation of the full-function place of the client manager which allows to have comprehensive information.

Opinion

"The project in MEGA became one of first, implemented based on the new version of Microsoft Dynamics CRM. The advanced functionality of CRM 2011 significantly facilitated accomplishment of the tasks set by the customer that optimized project implementation terms", - Andrey Zamyslov, the Head of Department of Microsoft Dynamics CRM & SharePoint of Navicon company comments on results.